[P2P-F] Fwd: FW: Uber goes from lawbreaker to lawmaker

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---------- Forwarded message ---------
From: Paul Wildman <paul at kalgrove.com>
Date: Wed, Nov 14, 2018 at 11:02 PM
Subject: FW: Uber goes from lawbreaker to lawmaker
To: Michel Bauwens <michelsub2004 at gmail.com>
Cc: taylor.daryl.r at gmail.com <taylor.daryl.r at gmail.com>




[image: TrendWatching]
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W5wCG2t5bJJmQW4RpXbV4YDVBz0/5/f18dQhb0Sjvf8XJ8HCW7T6z8k5D47MtW243RZm7sTc9QW1Fb_LT4C_pJvW5q9kQw8CSgPtW8r4B5S5vf5HCW8r4KMf8tzLyDW5y5jh-1rfXlzW1kRpb77Z5KqDW8p01fH3J4LSBMZv_1y31QpbW33_B_03cJVQBVWf_7H8W2c9WW32CQ2l8jxMNSW1Vx3Vl2xqTTrW328h7y3_lZX3W5mZjbq31H380N2596nxZvtj1W3NnV4F1nJpwvW26pdfj35yftsW1kJxh32vkHx-W3Pg35x5C28xGW661SBJ6Rhpz8W93D-wj98QzjnVTRH1C250BkJW3kvCRz3P9sPZV-fhsW5zBV2cW4Xls4B6RgQnkW97dlgP96sv44W2wbCy85qzPr-W3Hvm7W2yk5vCW2DmHFs7q7-QQW8kSBlW7dr9qWW72YqDy3KPpHxW5gQyTm5hlgpSW3sD5ZM7qtPC5V10Nbd5x6QZVW7842tV5BRfXHW18r4V07SyhJSN2cQsYkHN_HMW3tS90j7MXJHdW3wPByY3wqsl5f41Y4cQ11>

[image: Uber IotD]

[image: New call-to-action]
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W4YDthZ5jvYfhW222zG95dh6_Z0/5/f18dQhb0S1Wb7wjVyqV1xyhT3yv03wN4_-zvd6g187W8V8B_n4QyCzfW6RpyrW283rHLW4zyf-N9b8Bq7W4rVBzG3rlMWMVs_LW92-hsm_W4N9gj-6R0sjNW47J9TG8hJ60ZW3nMn-c3T-FkYW90NVPd8VWHV1W3gLwb98ddhtxW7cHQdR5425W8W1RMy8y58Hw9lW1Yt-ML1QfMh0VfJBYx6WFDRrW92n0s91pzNXVW4Wvgkg7bjjGgW67L-Lg1JhwycN2K1nv7pBgPPW6kGsVC3KknmHW7scFKF2s2z0-W65hCbk4SbcDYVmQtFd5t0-X2W7Qc1Yz38v8R2N7VntStpjfT_W9gBf0c2YNm5kW3Z7RWn4gcfKNW8wPlV_2y1JN4W4ST08G37R9psN1MyYS7F2JwTN6D4Nf7QPyLVW1M-dDT79YVzkW3TbtfY4kFMLfW87mrKF6zmyV8W1b_tTj4ZR_6VN9frz0DyzVWCN10JnbzG5w8DN4Yzzf5mQs6RW1f_nF88kV4C1W3tPqvn73TLVsW3sXbCG2jSN3gW86_x1s6s5rBdW3tnK334rBVmZW2cHsJm12Y7MZW3ZD3LC59LclPW47WKxw2CJywVN1slYB3CRrj_W7SWwbf6D_sH6W4wPWcF3GbClrW42V93w7wqsdKN6FglJhWVR_gW572y-B5bKFpNW5sPHVq952HRNW36-5_x3ZLhl-W1_kRdg16xfVLW1bklcQ4K5H30W30JtMB4YnPg9W98RYhZ5npY5kW9g93Yw8sTcqDW9508g74GTZFVW6q9nzN89xc-QW8ZDrNZ53TYx4W24M8l78j5ggx103>
------------------------------

*Last month Uber sent a letter
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W6YBpVQ1JH_hcW3z7Y7y2FGxG-0/5/f18dQhb0S1Wd2p37FjW12NLQr7twvcRW3HmCzx3d8Bv_N5ml_3xt4CQhW7w9KzS7JJpFMW5GQmK-1J71bvW86S-9D3rwGsfW8XHLfk8Zcp6cN4pHJ2SjLr3kW8RfZDS2lcLVWW9537f24sH23MW8KbnCk90FyNQW7RGBD935rqrmW2J-yfL8gnD11W58Mjkz4hQFB8N39BXV-BK-FpW3LQj6p8NHkT9VrWdV464jlgdW5bd1GJ35XFc3W7zDFjw2RwB86W2SvGZd7s8B0sW1S30Zb4tNg5QN2zghlZsb3d2W4LQB5-2g5tCFW1L9nPM2PlVbzW51NNFR8wZ7LHN1qp0ztvdKczW2LSSWN7ngRG9W30Xz9b2DGJVnW2HMqlr5G_0KqW67BvBj6YG9CyW4Zp2TZ4C-b_RW7NMhXB8hCVd2W4Bx3__1jkMsyW78Zr_Q5QQW50W4tnywq2zL3VGW8cRSB-4jVFH1W5yYBM25Wb9YzN6yrXdNygf8PW7VyRXW8P8-FjVcZJ9Q4M46-lW4jp3xF3kNKC7W1VlJCl6kvC9qW3qljJH6KbF2WW6Hnlt61sns7SN930hYDRhq_vW7jgFG378zh3xW4gS2MP6FxsjhW18FqZn9lZx-wW6NWYDn8Z4gKmVTHmhh59BSMcW8sNsw42LqGnDW7yLd0g5hF4-P111>
to the SEC requesting that the law be changed to allow it to grant equity
to its drivers.* Currently, US companies are only permitted to grant equity
to employees. Uber’s ‘driver-partners’ are famously classified as
contractors. Uber’s relationship with its drivers has been fraught, with
drivers reportedly committing suicide in the *US
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W5pjcWZ2_26yXV-4-WM14-lhP0/5/f18dQhb0S8374y9PLdW8XS9Cf5H0XxdW7v4vm21FVXmzW6BlzkC1Qt2G2VLDpF18CSvhfW8DrNfQ8t36PcW8B-9dc8zKq9dW634rZz11vlMYW1TZVCg4fV6HlW5tX8kw6Ryxv1W5tr7_72JtmGhW5CGWRp6QjYBLW7d7mQB5DrvT_W6bV-qS1mw6cCW5mkxX68YFzT0N4gBszhqtdvLW1WzHhM83_PyqW834DLz8XWrncW6Wpn3879T9-0W2c2cG_9cDnnDW5mb7cq3pFn9QW5_Pyg547YlYyW4bfcHb47Xx4zW3C8dd25-DJf4W3VKVtL6nGl8CW2PS9sY2HT8mrN1Hz-nrNt-_4W8QKpyr4sj3hVW2BcyM91mGWmCN1q21g125YVnW7mNTCD3fWsmmW7xNFL-6-L7s_W2jhKdy6ph9k4W7dd0DZ3gJ-0KW6NbyjS8f6-t8W4LzD2z1mjgX0W5Qv6Gd62WFgYW3h46lk2yD2pGM2CDMv3M4_cW1cQ7dP4qVsztW8Kd6Lg6SSJNcW2p08BT9lF0r0W73Qsnm1d5pgbW4W-Kx06tFHgyW28PJs91vpqGGVMwxQ231GHfxW12GvkN28lG5-N8Xprvd41Rb3W2VSWhg910MXKVGXgpB3fv5lLW4L1Mmr4JXQH_TJRpl8zYTjs103>*,
and drivers striking over pay and working conditions in the *UK
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W64RS6F7NMV4mVSf45X1R_bjl0/5/f18dQhb0SbTL8Y9XHdW6k96pH1V2S58W487fwS5zCZV4W3gp_tK8ZPR_qW5q9cPw8yym7NW5yMmR11nR4vwW8CRB3f8t36PcW8B-TWT3Q0gwxVVbDJ65FzghLVW25275wL96LW1sL3M03MybvyW4vvMNh5xd7PdN8rC4gKZ4RsXW51rSBz1bYJyqVl2flj3Wd8JyW55nSC91VJH71W4c2Rr971B_trW1x4lQB6G8-RxW9dH8_66V4mbwW4drDl72K5TyKW8gjY6L8WBKbVW56sy_82NhXH1N2R3F794cth7W5ltjRG6yNs78W5MqnvC4Clq7kW4zCTZW3rstSwW53mCVk6ypwyQW4cfN8L77842XV61mjt2KC7fGW2fTPWH2MJRdRW6x9gJS55cHqrM5bRYD7tNvQW2tzQW08VL28wW83lnB74lBZ6FW5GG71Z46pwVFW3ygvH88c3mphVGTghb7wmmqKW7t3Xyj1LjWM6W2Jnjnw5qv4fvW7jtHSJ7yXsSkW9db9r_71Smc3VLsCXY2fg2VkN79QwtNRm-zJW3y19vM3wMXFCV1j3DQ5jYBRd103>*,
*India
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W51crd98kLdb3W7qymnT8QLqvl0/5/f18dQhb0S3_Z1Qg1GQT_GMq52mN-jW5VJH1L2Y-r0hW1nTK3B8gyxMYW671LGX7JtMn5W6-lfMp6YHwWhW7V92G77gnj52W1bxSkc2_kYCdVqXKlt4P_NdkW5-k_s72-xTbSW8jWYtT8bdLlRW6NcWr069YCqlW6w_PQ_6x4NWWW8ZldmR5rg0GTVsf0cd6VwlGJW3xqYqL4Qf6VyVmgNrG508zHSN5c7m04dYnqQW19JJZF8s5JqYW2BnKCt1WmZKWN7y0SMGdXCG7M27Qtp-sVrmN7ydKVn4BbFqW2HLsMs4XwrGFW6YrKjB4Xx8HgW2cCvQG2hCmJkW3nzlxz67lTtZW2jyXtt5YLHzsW74gnfv1j6Xg7W2qBZ1h5pcJChW8mG0l61qgG4PW70YfrG28qbt5W824Y726XZ9M9W6gs94g3_t8TFW90Jhsf74wZLwW5WkVsk5JXXpnW8sc7_M1CjTdWW2rxG7-1DprX4W6rY5hD325CM3W4lbpTP5Yxk58W1nSVrN8y9r4yW3D0xmJ678D0LW2-Bbmg8JgNmjW60XP3d8kB6H0W5n9fz069tQ1RW7b7FLP4c5_RFW1rvJRl3vq1qGW8SqTf93vph_PW3JcC4V8rKQPtW1rqWLz9l_BnmW8FXhr_1nWj_SMc33K8q-gt2103>*
and *South Africa
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*VWD9P02TdbqZW6_3Jjq6MblPQ0/5/f18dQhb0S1Wd2nRNKtV11yBJ4Mzt2RW2yNfHq4N7tFDW8KVj1z7cdJt0W3XkrY63QNxY1W2PTJM_79YHGGW3PMV9Q7ZtVT9N5GMGkPTkK-rW8wt1tT2p5X7KW6qzwhM1MsTwLW8br-gZ7fcs58W8DsKJ87r7_J-W5Z1BG9238KJ3W7NmD6V97PnrlW7vTkrK1GxB8tM4C-PtdBTv9W5BQsml2tMndPV326dT7jLcV2W4HTt8r4KWNLNW1vGCCy93s8BRVtpQVq5m3B4ZW26xL0k6vKSzvW3wTyFb8GZZbwW30WX_g2H73qrW6Q8v9w1RknGlN96yPZsn_6v8W6JRckK5T33XlW7lTWYl5S73rGW22JDLC1rggVjW6MFZB1378nbsW6MkC8m5jwbKXW4l2JZn6LXSTRW4m46Sw6s0VwGW5HPmnd5b8ypwW66mMYl3cxQcPW3mpwVV4vq9bdW2tcxby2Dj3-mVfb2tN6m88nMW3b-Z5R6TDScyW4y3fst3JXyLMW88RbGm8YqW5DW7WmlNs5RG5ggW9kvgcQ8V19s9W8mbkJ97_dBmDW6FP19f3DG0c3W2sn_Fl8-rRJRW8mfxft1rMdWgW4GyL429f6fvLW6p5vBn1J75SnW88L90K8W-1v3W6h6mzZ7-tlddW3G8P3s1BFxyp111>*,
among others. Airbnb sent a *similar letter
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W4vMDk35z6ZjSW6yf3mm6bkmpt0/5/f18dQhb0SfHp4y8ZN-W8XS9Cf5H0XxdW7v4vm21FVXmzW6Blzll1SrC8dVLDpF18CSvhfW8CZrG15yKvS0W5sgNsC5yc-fBMTGDxrnJKk5W7RH5pl1X1nwQW7DjH962LzDPlW8Z-jZr2HnZzfW7nfnfG2GK0xgW4jw49Y7MJ-lCW1YZSJb7D-bFJW7wSMm37mHF3-W7sTjsd2Qy-jyW7v4gVS2MkDmgW7B3LgP7kd8slW2m6rFP1nmXd-N6cQGsHNfj-qN1nj43nN01f-W1pNBPM1QMkzxW64QZb68rvwMTW7nSL7t5r_Ns8W7rtHqL6bsdGMW4yc3CK3sSDqDW5kmcLG2Jb9QsW2HPS8z2lQz35W49KYn05vxrYkW4ctSH76qd-RYW5f76xk6gnBW9W48kCLs5vLqYVW6nlCw64q2ZjGW5TYL2Z51n7yfW3PG5tV6bh50rW5wj_M_5jZBXKW2lYdgV2mcvt8W2Gc_w33svtdNW4wlfZl6p0MKLW1VlVdQ8KfSJnVrX3l16VzwTxW4MykWN24BkrGW26gdq_3KBKScW96L2lj31GHfxW12GvkN28lG5-N8Xprvd41Rb3W2VSWhg910MXKVGXgpB3fv5lLW4L1Mmr4JXQH_V1w_6l2G6mml103>*
to the SEC in September.

Three trend-driven insights for you to discuss with your team:

*Legislative brands. *A majority of people (60%) across 28 countries *surveyed
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*N2DXJYp9rk2VVvsBQW6n2wy20/5/f18dQhb0Sq5B8Y9YL6W6k96pH1V2S58W487fwS5zCZV4W3gp_tK7wgPmzW1wcxHq7K0hWZW1Mpvyg1vwH5WW2NB2NV2XsRCVW7z_7k71HnR2gW7p83KK7FQ-YqW7c_-Sh6bVsl_W2yBd8T4WzNyZW1nrCGB51LTg5W5DHNj25PHVHJW3Klg9c96dHLxVfN4rT5XXyK_N2GvQKK4wzmgW7_VBcd5ZpycSW57-ZBT83C5JPW6rY-3s2KQ2YYW1Gj5QG2kGjZwW6qQrl38xNDzZV7kndR8hz0YsW806yj370ml3sW3qcMYj7pRRR0W3CtrhT8Q15TGN4NnSVKjK2YmW7Msc1y60cVc9W4pSPf-92_fWwW2G-hzc89CQ4sW44-VyN449x7kW2MSwGb1MvhHmVMMwdc9lMP5NW7JlcNq46xd8lN7lk3N2K_SDKW7KpSKs4f_s-tN5DhwqYm-L6yMVzQv-Vn7DDN3-wC31H5dNgW6wmlQ0566_J0W2pvBgW19rcTfW7fyDrb6djRm-W2fSb0r1vhmMXW8BcxmJ41GdL2W1tjDpp56gDDcMLG01PrTzpYV1J6KX1DMpH4103>*
feel that their country is on the wrong track. We know what this has done
politically. But this frustration is also reshaping the consumer sphere.
Yes, brand activism is one potential tactic. But the most progressive
brands are looking to do more than just raise awareness. Instead,
LEGISLATIVE BRANDS will use their power to fight for, promote and even
impose laws that create a better future for everyone.

*Peer armies.* We can’t say we’re remotely surprised by Uber and Airbnb’s
moves. Way back in 2016, we wrote in *PEER ARMIES
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W3MF17X3g-0XhW5yPd7C4Hr1lT0/5/f18dQhb0SbTV4fn9gTW8XS9Cf5H0XxdW7v4vm21FVXmzW6BlznP5zh-NRVnQ9Qq8Z_j4lW8W5c_D2N5RyxW8X4zzq8Wm1syN4V7Rp_TG4_WW8x18lD3MxT83W81gM8-7d-tJnVQJ99n8tsL42W8pCHf75vLZfpW69GbJq65wVDMW56VwdS5lMq3PW7PsyYd548GrJW5lKvt_5420y5MJVPYMVVW1HW32p-C34cMfVrW3Kqlz72KFZxKW3ZxWwv1tk_xRW55T8N87w3wPSW1NC3Kc1F6KV3N1Z7DsCnP79HW2GG54c7sWl2nW4mpJ_K92fNSmW8Sn5GH4jM6QfW1thbmf7wmHFCN7BRRbkwfGj2Vz0dJs1wh4x4W8_tQf01JGZvkW7qrv471HGnthMjR_vLr_rG6VwbSlX7tBnZ3W464RML7ZjRCNW3YpDwT74wGdJW4M11334H_8ksW2Nlh8J1Y7hytW1P_jPn6_bJW0V3ZZ228TbH5TW6JbwF29265rpN9bcn-YqpLYTW9f59Z87MTrHgW1VCFwg8P8ZyrW2pglVT6vc-Z6V6KD_J3wqTQq0>*
that “expectations of mutually beneficial P2P consumerism are coming for
even the most reluctant P2P giants. Uber are currently entrenched in
disputes over driver unions that could eventually see them forced to
improve pay and conditions. Surely it's better to embrace a trend, rather
than be dragged, kicking and screaming?” It’s only taken two years… 🔮

*Trend babies. *Here’s another secret to applying trends successfully.
Novel innovations often emerge at the intersection of trends, in this case
LEGISLATIVE BRANDS and PEER ARMIES. We’ve just published our *5 Trends for
2019*, featuring LEGISLATIVE BRANDS and four other opportunity-rich trends.
Here’s an exercise for your team. What happens if you combine two (or
more!) of these trends? What innovations could you create? Good luck!
------------------------------

*Want more:*

🔗View & share online
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W6k4sgn2TRQ0PW8cSJv71JLNSf0/5/f18dQhb0S9r89hhvhKW3Y3vml7t5LzlW1226Kv8p_21CVR5vTY2N8kk0W2K4V9Y8ZQtZnW8VnjGs31H3VHVK3R_S1TxQ1mW5mZ50N2N6hNNW4gwBWV558_4gN8TngL1J4zmCW2_Z0374MPRXqW4xWQfM2p4V4TW5mNLNv7bqTzMW7vp5Qy7BVG1FW6xL3xj9cHPR3W4Rqy722-ZfQxW1kMpTm4LPP4MW3_YPCD2-J-SLW2z_tPY41Q2SWW6gs8lF3VKVtLW6n8KjW5ThdHgW3s1XjF50GZHgVzTVpd3X0g0yN6bp1cMbq5fxW4TKc2l6QhGMDW2H2kPp16Mj0DW4LcBx98pqXGQW8L3vZ71wnDp7N62W_1LRYkZsW6b7CSc8L13DnW5XpTlY9j8HYFW1J2C5M87fqy0W7fZ7hc2TB-gYN6259yQ1_58_W5bbn6f6NgZDHN4XkCrHQgGL3W1bBvW340G3n9W2kL82S22TNxnV9Mb7L452-CnW5wLNDY1sLjbZW8p0dv64N1ZsyW2LdjVl8kPNR9W8swGTm4F4zH1W3wXVVK51hMZFW5PbJ6N3CWdHXVqbbx81NwBMnF1MVsRjLXK6d8R-0j03>
🔍Search the archive
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W8wRd992Q1BsVW8flYy27cZgRQ0/5/f18dQhb0SbTX8Y9YsWW6k96pH1V2S58W487fwS5zCZV4W3gp_tK8ZP028W5q9cPw8yym5lW63l7Nl1s5Q1fW3J4F3X1nPLDMVSy8Fl3MqxR2W81gM8-7d-tJnVQJ99n8tsL42W8pCHf75vLZfpW69GbJq65wVDMW56VwdS5lMq3PW7PN9ZS8W2c9WW32CQ2l8jxMNSW1Vx27W6Pkt-dW6z0NTP7nwG0kW6bnMRg5LfY_dVtMrYb1VJrykW5lX8fq13bD4hN6dklYDGS-nlW1g86141W71yNW2P20PX321Th3W84Jq--9dl_8NW9gYP5H55-3cJW11xd831GMjsGN1W4YBXw5XrHW2Pj7MX78crbcW3q7C-l4zD97pW4yd-hs5Z7j9JW7nS6qV6wPWRcW1fHh245_dztMW8nDXV-8xCZhYW2YbY8D2KlTzXW6qHJ9q3ygvH8N8c3mphGTghbW7wmmqK7t3XyjW1LjWJL4TqVwqW2cyH2G8J6XZ8W6Y4Y3l4CT0x8W4P8mTm9kCC1rW4g_HRn56-62YW4zj6bd7D7HxjN1Dy_KCv7qyYf3V8kSg04>
💬Discuss in Slack
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W7CWkPl2v3NqWW1QDmHh37JxDL0/5/f18dQhb0Sjvc8YHtsdW7T6z8k5D47MtW243RZm7sTc9QW1Fb_LT9hz94sW5q9kQw8CSv07W8rCVt263l7NlW1s5Q1f3J4F3XW1nPLDM81gM8-N7d-tJnQJ99nW8tsL428pCHf7W5vLZfp69GbJqW65wVDM56VwdSW5lMq3P7PN9ZSW8W2c9W32CQ2lW8jxMNS1Vx27WW6Pkt_V62_rVlV3w37Q9dH8_6W6V4mfn7xB3jYVdGPvS7d094fW6G7Fbl4DFfS3W6Rr5jf5syPMDW7bYs658dYNkxMcFnjtGnGh8W69Nw3M2JjSr0W8QJ8738KWwW2W5kYBc86-79V3W87_cJ486nvTbW5wHCRN3t01SxW1ww0y89jrzjzW61zzGr8f21S3W5kxgLr1q0LmmW63JRsN8w-XYYW1Vtzs43g4LqwW1Q68w61MMh8vW7Z1bbP1lbtxxN3GDf5vV86BmW4M-41v19rcTfW7fyDrb6djRm-W2fSb0r1vhmMXW8BcxmJ41GdL2W1tjDpp56gDDcMLG01PrTzpYV1nKX41GvVq0103>

------------------------------



[image: 2019 5 Trends for 2019]
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*Vrc4ll5F_Y8fW7F3gDH8RXpch0/5/f18dQhb0Sq5B8YXMxCW7T6z8k5D47MtW243RZm7sTc9QW1Fb_LT3LG6tzW5q9cPw8yym5lW63l7Nl1s5Q1fW3J4F3X1nPLDMVTy36g5tfJTpN35ykLmW2Z9sV_5SSj6xxcjHW1CvzLW1HHYNyN2MTPSyKng6qW1Wg4bj2gdTn2W7qHxlq8Xl24SVtyDtg2vLG2bN5h140-916DPW6FGhy32yJF1WVYT2jk6P4lCXW6hFc9L69NG1wW6Pr5q24MBwXVW4r1Pm71nq71bN2MtrGHWGm83VMMQxX80gSRfW97rB1b8yxYWdN37-QPRMq9FLN4WshPDMCDyJW2wC7GR66PLKMW1s5DNs7hlF7pW6TfSnp2Bz1RTW94mvft4vG79jW4v8LcP3dB32KW4vVT5R63-95rW98rtyh5v0sLPW4TVdx-2DTLK4W5C3ZF55zB7wXW62B31C7vx1gHW9gHWzs75SM89W73R1h2224lm1W6rwNlR7gWz2fW1sq1Xp1C-QVWV42c_83nh5lVVzZ6Pw3D4l6BW4BKzy_3jTQwgW8Xbpkb2J69PZW4Fbjy22-n0RtW4Q-5SV4HzlY1f15LBVp11>

*The 2019 edition of TrendWatching Quarterly is here!*

In 5 Trends for 2019
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*V5vKjG3ZG45nN2LK8DCK9lKf0/5/f18dQhb0Sq5B8YXMxCW7T6z8k5D47MtW243RZm7sTc9QW1Fb_LT3LG6tzW5q9cPw8yym5lW63l7Nl1s5Q1fW3J4F3X1nPLDMVTy36g5tfJTpN35ykLmW2Z9sV_5SSj6xxcjHW1CvzLW1HHYNyN2MTPSyKng6qW1Wg4bj2gdTn2W7qHxlq8Xl24SVtyDtg2vLG2bN5h140-916DPW6FGhy32yJF1WVYT2jk6P4lCXW6hFc9L69NG1wW6Pr5q24MBwXVW4r1Pm71nq71bN2MtrGHWGm83VMMQxX80gSRfW97rB1b8yxYWdN37-QPRMq9FLN4WshPDMCDyJW2wC7GR66PLKMW1s5DNs7hlF7pW6TfSnp2Bz1RTW94mvft4vG79jW4v8LcP3dB32KW4vVT5R63-95rW98rtyh5v0sLPW4TVdx-2DTLK4W5C3ZF55zB7wXW62B31C7vx1gHW9gHWzs75SM89W73R1h2224lm1W6rwNlR7gWz2fW1sq1Xp1C-QVWV42c_83nh5lVVzZ6Pw3D4l6BW4BKzy_3jTQwgW8Xbpkb2J69PZW4Fbjy22-n0RtW4R4NrZ4Hzl-5f20QWCQ11>,
we share five actionable, provocative, opportunity-rich consumer trends to
sink your teeth into, as you make plans to prosper next year.

Featuring trend-driven innovations from brands such as Patagonia, Forbes
Brasil, Microsoft, the Louvre, Nestlé Japan, and many, many more!

[image: READ NOW  »  ]
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W2Xhz8515517qW2mrgC621Tp5C0/5/f18dQhb0S1Wb7wjVyqV1xyhT3yv03wN4_-zvd6g187N8V8B_DdwSBRW4hJFzM4g7XtpW955z4G91chT7W8XdDkk863w6bW767r--14M44WW1LGGv16pMtjLN16-Hd4VKN-FW8tGlkM5dLwJrW21TWmr7VrL8mW5v6R-z1Z4lZ-W1Rr7075-2nYyVRZ8tP6sY3q3N79dPCj_yJQ2W1NMXB28bMK1WW6_73Tb49bclgMWdPT-CsF14W5X0NMK1FfvMnW36pRHs3hm_pkN4JVp6CDN9CQMgYWV_QXVbPW2rxSHM6lkZjqW2KPvPY2Jhr9wW25P6s27QBsW2W6FdgYK6GkypSVZmdTc5cqydqW6RJbSb3nrN9WW365gQm8_nLTXVDJyn_6j38JxN7ZnD3_QZ8K9W5pCNwk3P2hXTN188d9cb3MJCW4SLdPb5kQWHbW8HkcLd5x7yNPN4CDtdZ4qs_rW5GJDBm4_cJSpVSkQLF1fkkybVPjkL-6TjRv-W2zfhjh3BF7lsW2JYrb62sz1bgN4DyBHztDtShW6vcyGZ26dThCW5Nfflt16g589W1sQTMp3K893YW3qTWDQ6DDmfXW3TT3H62QZDtQW5vv6lt3kRCGgW8jxvss6CYh89W8D0Cs13sxMx5W4vjkWX3RSHs0W42s0ZY60V2t1W2LPsj74jnDBlW4mTZqm2lfJnTW6sCTGX5fzydkW3Mh_MQ9c84jqW2qKN5t4Z5P-4W4My2R-8S-lM-W6Pvlmh979_yfW6qNtkR9f44zBW29lPY88hNjlpW8S4hp48RjLcHW4xFwzG4-5vf3W8VBbF29671_8102>







*ACADEMY
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W7ydqfs8zgRWrV3cWPh745QsD0/5/f18dQhb0SbTR8YHr4dW7T6z8k5D47MtW243RZm7sTc9QW1Fb_LT5G1v4FW2K4V9Y8Z_j4lW8W5c_D2N5RyxW8X4zzq8Wm1rfW5nbmlb4cf6WfW2MznrN5nbq6BVGXpVf3ZzPLWW8V2LPm1TxSTRW58jq_S4J4m7WW1y_3JL6hpVlvW1by7pr625bx1W6Gj8TS6bVy-5N25hvjgHZ5KNW5D8zFF5m3ZGGW96dt4S4r1QwqN2dClXVtk8x3W52Ylfx3_8mplW9fgwMT4fPbJxW1B-HCF52N1g3N76P4l0phPKVW1gPlBw32q588W5nDgnp8jd-Q9W84JBnj1jNhDGW4y9Zmy6YTzvNW6XF4QP1FgQgZW6X_Gcr32-zvMW9fNHcl2M0dqgW7503N81hZ57RW2P2Xjg2PhP27W7HS_0t3MYKqyW6wwDTD22TNxnV9Mb7L452-CnW5wLNDY1sLjbZW8p0dsv6xz65PW5hfR428kjQDKW7QJq7t5QtxpyVM7W6g4jCf6VW6KmDgF5rbwSDN7fHwZxmRw0WvdXyXbtrwf8KfRK-03>*

*FREE
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*Vmstpd95QvnJW37YLnm59TBNN0/5/f18dQhb0SbTS8XJ8NlW7T6z8k5D47MtW243RZm7sTc9QW1Fb_LT6R8-bzW2K4V9Y8Z_j4lW8W5c_D2N5RyxW8X4zzq8Wm1vQW52XGHV2L7Q2FW5nblDH8Xl6TDW2MznrN5nbq6BVGXpVf3ZzPLWW8V312b6c-1qDW3SHgtq1hc--vW1kJt7G1Z67wfW8hTJV48lwVXYW8hS2967bj1-tW2zfyqd7NrMZsW3ndfYD5DFWr2W5mKjF63m7xbwW2K5TyK8gjY6LW8WBKbV56sy_8W2NhXH12R3F79V4cth75ltjRGW6yNs785MqnvCW4Clq7k4zCTZWW3rstSw53mCVkW6ypwyQ4cfN8LN77842X61mjtW2KC7fG2fTPWHW2MJRdR6x9gJSN55cHqr5bRYDV7tNvQ2tzQW0W8VL28w83lnB7W4lBZ6F5GGwncW3d0zvx4p7yDTN2BPM3LQJfq6W23gh8v5_NyFhN61W1jwCjYjPW8rY3RH4BzBFXVVfZTr8MkR52W7CS-BW5QP4vwW2TGFRC8Rlxy4N5dChpFZpcmqV9ZLgB7XKqcZ111>*

*INSIGHT NETWORK
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W31zC6w6RqxZsW1Fq-wD65xm5c0/5/f18dQhb0Sjvc8YHtsdW7T6z8k5D47MtW243RZm7sTc9QW1Fb_LT9hz94sW5q9kQw8CSv07W8rCVt263l7NlW1s5Q1f3J4F3XW1nPLDM81gM8-N7d-tJnQJ99nW8tsL428pCHf7W5vLZfp69GbJqW65wVDM56VwdSW5lMq3P7PN9ZSW8W2c9W32CQ2lW8jxMNS1Vx27WW6Pkt_V62_rVlV3w37Q9dH8_6W6V4mfn7xB3jYVdGPvS7d094fW6G7Fbl4DFfS3W6Rr5jf5syPMDW7bYs658dYNkxMcFnjtGnGh8W69Nw3M2JjSr0W8QJ8738KWwW2W5kYBc86-79V3W87_cJ486nvTbW5wHCRN3t01SxW1ww0y89jrzjzW61zzGr8f21S3W5kxgLr1q0LmmW63JRsN8w-XYYW1Vtzs43g4LqwW1Q68w61MMh8vW7Z1bbP1lbtxxN3GDf5vV86BmW4M-41v19rcTfW7fyDrb6djRm-W2fSb0r1vhmMXW8BcxmJ41GdL2W1tjDpp56gDDcMLG01PtS5X6L1wBnCh1QF103>*



<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W5pFD9-3pLlXkW91Hc-J849wN_0/5/f18dQhb0Sjvh8XJ8dWW7T6z8k5D47MtW243RZm7sTc9QW1Fb_LT9hyl7bW5q9kQw8CSvhfW8CRrSc8r4B5SW5vf5HC8r4KMfW8tzLyD5y5jh-W1rfXlz1kRpb7W7Z5KqD8p01fHN3J4LSBZv_1yV31Qpb33_B_0N3cJVQBWf_7HW8W2c9W32CQ2lW8jxMNS1Vx3VlW2xqTTr328h7yW3_lZX35mZjbqW31H38024XQbnVZvtj13NnV4FW1nJpwv26pdfjW35yfts1kJxh3W2vkHx-3Pg35xW5C28xG661SBJW6Rhpz893D-wjN98QzjnTRH1CW250BkJ3kvCRzN3P9sPZ-fhsWW5zBV2c4Xls4BW6RgQnk97dlgPW96sv442wbCy8W5qzPr-3Hvm7WW2yk5vC2DmHFsW7q7-QQ7L5s3KW3Cdk0d3wv7SmW6xYX_P2Fp_8_W7kd3FD1MhRJ5W3Ldnf44J35SnW2N3DcM8dCHY2W7tsTc55dN_VQW8DjS_S16WcqbW50YL4F6pv1ZsW8z0B201MWhN-W1MKdb-1lLhnp111>

<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W2cB39W2Bxv6FW354N3L5460Rn0/5/f18dQhb0SbTR8YHr4dW7T6z8k5D47MtW243RZm7sTc9QW1Fb_LT5G1v4FW2K4R9r8ZkpNMW1VcbQ0567LJ1W4dPXQH31H3VHVK3R_S1TxQ1cW2MznrN5nbq6BVGXpVf3ZzPLWW8V2LPm1TxSTRW58jq_S4J4m7WW1y_3JL6hpVlvW1by7pr625bx1W6Gj8TS6bVy-5N25hvjgHZ5KNW5D8zFF5m3ZGGW96dt4S4r1QwqN2dClXVtk8x3W52Ylfx3_8mplW9fgwMT4fPbJxW1B-HCF52N1g3N76P4l0phPKVW1gPlBw32q588W5nDgnp8jd-Q9W84JBnj1jNhDGW4y9Zmy6YTzvNW6XF4QP1FgQgZW6X_Gcr32-zvMW9fNHcl2M0dqgW7503N81hZ57RW2P2Xjg2PhP27W7HS_0t3MYKqyW6xbhPh3Cdk0dW3wv7Sm6xYX_PW2Fp_8_7kd3FDN1MhRJ5bQfkTW2nRzM357_mWfW37vLMC4wGZyfW2-zk6Z7Nm2X8W83j2VL2-BmLDVXqlkR1tj03zvVL6QT3l9f6VkH5w02>



<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W5KZFm_4q_DXFW26TWV42fSzZg0/5/f18dQhb0SbTY8YHs76W7T6z8k5D47MtW243RZm7sTc9QW1Fb_LT27D1MTW2K4R9r8ZkD0BW7srcXM5nJ5nTW8WSGSW8Wm1shW52XXMK7nKplFW1V13QR8_dDryW4bJ02h4b_rKwW7MbC3c8XkVwpVH57758W5ZBzW8V6fdM2HB4KnW4fs27Y5lVYHSW7dDxTN7mWsnXW7dzcsS51vDDWW56llNw69NG1wW6Pr3nq1TcntwW1njMtB6HjCB-W5qcL0H7cvxVfN8q5qBxVQf4XW5vDhXC5F7g9CVbp3BS1kRMNXW3MrrNP29JS_TW9bHRmn95dP1LN6RX_PZLFQsQW3LJzD48sv3RFN4Xbh7Jg0SFwW5rbgqz4wL9kLW5yn9W43Lcd1tMSkWr48qJ_9Vd-_B84X94mzW8qlDXd6LClTrW8GclM41-c80_W8bRvlR72zrXTW712jp_1mJ43zW5GCS-15B2nC4W3vCl-Y6-TzK8W2cyH2G8J6XZ8W6Y4Y3l4CT0x8W4P8mTm9kCC1rW4g_HRn56-62YW4zj6bd7D7HxjW1Dy_KC91nfpqf3rtNQ204>



<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*N8457vCyNS-HVJp0Fp1sNvPr0/5/f18dQhb0SbTV8YHrlsW7T6z8k5D47MtW243RZm7sTc9QW1Fb_LT98rYqqW2K4R9r8ZkD0BW7sr3wd8WR_75W1TxS-K8Wm1thW6LhY9N30cN2yW1kGMcY76h2H0W2wWgR41ksGJhVDT9kB5PyB61W5y5w4b3dN54wW66kxcq5QNr4gW1ShGtv2MLRzHW33Nqzt7xR9_sW2Vjhb05bPQ0kW7v4vH34f_FjpW7-MGgQ1B8DH7W5L1yJ85FxwvGW26cLnf4Lxk64W2z_scn6x2RKSW5-lMJc5tl5WpW3C7KvH2wxYwMW3M9RPl2HydVDW2L1HnB4wwyppW4GcPMw4H1Mg5W6vb3Sx3FCyxYW4Vh1QP64Z3F0W5X4fy751BRnLW6Mczg_3Yb1J-W6qgFFS43RsmgW358FkY4rwX3bW5w174F4Sg20mW34bmrs82G-RZN3rds-GcWbVfN4Wpz-0_FcqlW7blxSN8G8NDbW5ZBHR42yVnn2Vsk4dR3BBvJDW6pM8lK87WS9mW56flr06666jcW8cV68N56n3ynW7w913G2D4BKZN73Q0vR1-zFGf4mjdmB02>



<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W6yVdL33MLZWpW8BYNyZ3By7vG0/5/f18dQhb0SbTL8Y9XHdW6k96pH1V2S58W487fwS5zCZV4W3gp_tK8ZPR_qW5q9cPw8yym7NN5yMtw0PCnsKVSHlqg1nPLDMW5x554262JQPqW1kRJTT63lsxTW63mWpX5wL96LW1sL3M03MybvyW4vvMNh5xd7PdN8rC4gKZ4RsXW51rSBz1bYJyqVl2flj3Wd8JyW55nSC91VJH71W4c2Rr971B_trW1x4lQB6G8-RxW9dH8_66V4mbwW4drDl72K5TyKW8gjY6L8WBKbVW56sy_82NhXH1N2R3F794cth7W5ltjRG6yNs78W5MqnvC4Clq7kW4zCTZW3rstSwW53mCVk6ypwyQW4cfN8L77842XV61mjt2KC7fGW2fTPWH2MJRdRW6x9gJS55cHqrM5bRYD7tNvQW2tzQW08VL28wW83lnB74lBZ6FW5GG71Z46pwVFW3ygvH88c3mphVGTghb7wmmqKW7t3Xyj1LjWM5W4Wpr0C2cyH2GW8J6XZ86Y4Y3lW4CT0x84P8mTmW9kCC1r4g_HRnW56-62Y4zj6bdW7D7Hxj1Dy_KCV6RzzT3_3-lR0>



*LIVE
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W545SrJ7bBgn5W409xR_3B9C5b0/5/f18dQhb0Sjvh8XJ8dWW7T6z8k5D47MtW243RZm7sTc9QW1Fb_LT9hyl7bW5q9kQw8CSgPtW8r4B5S5vf5HCW8r4KMf8tzLySW3Htl5d5y5jh-W1rfXlz1kRpb7W7Z5KqD8p01fHN3J4LSBZv_1yV31Qpb33_B_0N3cJVQBWf_7HW8W2c9W32CQ2lW8jxMNS1Vx3VlW2xqTTr328h7yW3_lZX35mZjbqW31H38024XQbnVZvtj13NnV4FW1nJpwv26pdfjW35yfts1kJxh3W2vkHx-3Pg35xW5C28xG661SBJW6Rhpz893D-wjN98QzjnTRH1CW250BkJ3kvCRzN3P9sPZ-fhsWW5zBV2c4Xls4BW6RgQnk97dlgPW96sv442wbCy8W5qzPr-3Hvm7WW2yk5vC2DmHFsW7q7-QQ7L5s3KW3Cdk0d3wv7SmW6xYX_P2Fp_8_W7kd3FD1MhRJ5W36vcwZ714h8ZW1nxQCV8PT3DyW8qhmBD7gZGHnN4jGFbmzs5MtW791R1_7VhM7fN4h0hx0Vs7V_VVmdkp416QKk102>*

*PREMIUM
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W92j8Q198ZzHBW4PjBLb3D7lKJ0/5/f18dQhb0SbTH8Y9YsWW6k96pH1V2S58W487fwS5zCZV4W3gp_tK1YZYkTW5q9kQw8CSgPtW8r4B5S5vf5HCW8r4KMf8tzLt_VML-CT5wM1TVW5wL96L1sL3M0W3Mybvy4vvMNhW5xd7Pd8rC4gKVZ4RsX51rSBzN1bYJyql2fljW3Wd8Jy55nSC9W1VJH714c2Rr9W71B_tr1wpjmFVDzsdX4r1Pm7W1nq72g57Yx6qVtMrYb1VJrykW5lX8fq13bD4hN6dklYDGS-nlW1g86141W71yNW2P20PX321Th3W84Jq--9dl_8NW9gYP5H55-3cJW11xd831GMjsGN1W4YBXw5XrHW2Pj7MX78crbcW3q7C-l4zD97pW4yd-hs5Z7j9JW7nS6qV6wPWRcW1fHh245_dztMW8nDXV-8y5s3gW1Q68w61MMh8vW7Z1bbP1lbtxxN3GDf5vV86BmW1zfjRj3xxDzVVJgC_V4qqwMQW8WHV_53Dvz6-N27lMDNhdg3HW3Cwp0p3YG4jrN26wV0qrLh9QVrHGhS6ngqk3102>*

*NEWS
<https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W7fddQg3C7R6_W6GLKNM5l43lN0/5/f18dQhb0Sjvc8YHtsdW7T6z8k5D47MtW243RZm7sTc9QW1Fb_LT9hz94sW5q9kQw8CSgPtW8r4B5S5vf5HCW8r4KMf8tzLvhW8pChf181gM8-N7d-tJnQJ99nW8tsL428pCHf7W5vLZfp69GbJqW65wVDM56VwdSW5lMq3P7PN9ZSW8W2c9W32CQ2lW8jxMNS1Vx27WW6Pkt_V62_rVlV3w37Q9dH8_6W6V4mfn7xB3jYVdGPvS7d094fW6G7Fbl4DFfS3W6Rr5jf5syPMDW7bYs658dYNkxMcFnjtGnGh8W69Nw3M2JjSr0W8QJ8738KWwW2W5kYBc86-79V3W87_cJ486nvTbW5wHCRN3t01SxW1ww0y89jrzjzW61zzGr8f21S3W5kxgLr1q0LmmW63JRsN8w-XYYW1Vtzs43fMpsHN11rnNb4VjjHW6L4cw42MTVTlVKnBF38V2SnNW3ggrls2GD9PDW48GpQT8BpFt3N7Cg-lJn3Z5wW28jkQf80Mg4DW2LBLTS3FRxH_M9Xfws7s2GRT4GDH8HjZ6j103>*





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