<div dir="ltr"><br><br><div class="gmail_quote"><div dir="ltr">---------- Forwarded message ---------<br>From: <strong class="gmail_sendername" dir="auto">Paul Wildman</strong> <span dir="ltr"><<a href="mailto:paul@kalgrove.com">paul@kalgrove.com</a>></span><br>Date: Wed, Nov 14, 2018 at 11:02 PM<br>Subject: FW: Uber goes from lawbreaker to lawmaker<br>To: Michel Bauwens <<a href="mailto:michelsub2004@gmail.com">michelsub2004@gmail.com</a>><br>Cc: <a href="mailto:taylor.daryl.r@gmail.com">taylor.daryl.r@gmail.com</a> <<a href="mailto:taylor.daryl.r@gmail.com">taylor.daryl.r@gmail.com</a>><br></div><br><br>
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<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Arial",sans-serif"><a href="https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W5wCG2t5bJJmQW4RpXbV4YDVBz0/5/f18dQhb0Sjvf8XJ8HCW7T6z8k5D47MtW243RZm7sTc9QW1Fb_LT4C_pJvW5q9kQw8CSgPtW8r4B5S5vf5HCW8r4KMf8tzLyDW5y5jh-1rfXlzW1kRpb77Z5KqDW8p01fH3J4LSBMZv_1y31QpbW33_B_03cJVQBVWf_7H8W2c9WW32CQ2l8jxMNSW1Vx3Vl2xqTTrW328h7y3_lZX3W5mZjbq31H380N2596nxZvtj1W3NnV4F1nJpwvW26pdfj35yftsW1kJxh32vkHx-W3Pg35x5C28xGW661SBJ6Rhpz8W93D-wj98QzjnVTRH1C250BkJW3kvCRz3P9sPZV-fhsW5zBV2cW4Xls4B6RgQnkW97dlgP96sv44W2wbCy85qzPr-W3Hvm7W2yk5vCW2DmHFs7q7-QQW8kSBlW7dr9qWW72YqDy3KPpHxW5gQyTm5hlgpSW3sD5ZM7qtPC5V10Nbd5x6QZVW7842tV5BRfXHW18r4V07SyhJSN2cQsYkHN_HMW3tS90j7MXJHdW3wPByY3wqsl5f41Y4cQ11" target="_blank"><span style="text-decoration:none"><img border="0" width="600" style="width:6.25in" id="m_2617705161826091620_x0000_i1025" src="http://info.trendwatching.com/hs-fs/hubfs/New%20Custom%20Modules/TrendWatching-topbar.png?t=1542140161104&width=600&height=105&name=TrendWatching-topbar.png" alt="TrendWatching"></span></a><u></u><u></u></span></p>
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<p class="MsoNormal" style="line-height:150%"><img width="640" style="width:6.6666in" src="https://info.trendwatching.com/hs-fs/hubfs/uber%20iotd%20promo.png?t=1542140161104&width=640&name=uber%20iotd%20promo.png" align="left" alt="Uber IotD"><span style="font-size:10.0pt;line-height:150%"><u></u><u></u></span></p>
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<span class="m_2617705161826091620hs-cta-node"><span style="font-size:11.5pt;font-family:"Helvetica",sans-serif;color:black"><a href="https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W4YDthZ5jvYfhW222zG95dh6_Z0/5/f18dQhb0S1Wb7wjVyqV1xyhT3yv03wN4_-zvd6g187W8V8B_n4QyCzfW6RpyrW283rHLW4zyf-N9b8Bq7W4rVBzG3rlMWMVs_LW92-hsm_W4N9gj-6R0sjNW47J9TG8hJ60ZW3nMn-c3T-FkYW90NVPd8VWHV1W3gLwb98ddhtxW7cHQdR5425W8W1RMy8y58Hw9lW1Yt-ML1QfMh0VfJBYx6WFDRrW92n0s91pzNXVW4Wvgkg7bjjGgW67L-Lg1JhwycN2K1nv7pBgPPW6kGsVC3KknmHW7scFKF2s2z0-W65hCbk4SbcDYVmQtFd5t0-X2W7Qc1Yz38v8R2N7VntStpjfT_W9gBf0c2YNm5kW3Z7RWn4gcfKNW8wPlV_2y1JN4W4ST08G37R9psN1MyYS7F2JwTN6D4Nf7QPyLVW1M-dDT79YVzkW3TbtfY4kFMLfW87mrKF6zmyV8W1b_tTj4ZR_6VN9frz0DyzVWCN10JnbzG5w8DN4Yzzf5mQs6RW1f_nF88kV4C1W3tPqvn73TLVsW3sXbCG2jSN3gW86_x1s6s5rBdW3tnK334rBVmZW2cHsJm12Y7MZW3ZD3LC59LclPW47WKxw2CJywVN1slYB3CRrj_W7SWwbf6D_sH6W4wPWcF3GbClrW42V93w7wqsdKN6FglJhWVR_gW572y-B5bKFpNW5sPHVq952HRNW36-5_x3ZLhl-W1_kRdg16xfVLW1bklcQ4K5H30W30JtMB4YnPg9W98RYhZ5npY5kW9g93Yw8sTcqDW9508g74GTZFVW6q9nzN89xc-QW8ZDrNZ53TYx4W24M8l78j5ggx103" target="_blank"><span style="text-decoration:none"><img border="0" id="m_2617705161826091620hs-cta-img-e0a2fcef-0631-482d-bb88-8c7d0ad00bac" src="https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/il/?pg=e0a2fcef-0631-482d-bb88-8c7d0ad00bac&pid=1674138&ecid=ACsprvv73K4rI27EWDxXITn77__p5NLUvTzecGdsK4Louz4d_5WAGk6Rfeze5is-bvWxC34-Y3JP&hseid=67478168&hsic=false" alt="New call-to-action"></span></a></span></span><span style="font-size:11.5pt;font-family:"Helvetica",sans-serif;color:black"><u></u><u></u></span></p>
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<strong><span style="font-size:11.5pt;font-family:"Helvetica",sans-serif;color:black">Last month Uber sent a
<u><a href="https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W6YBpVQ1JH_hcW3z7Y7y2FGxG-0/5/f18dQhb0S1Wd2p37FjW12NLQr7twvcRW3HmCzx3d8Bv_N5ml_3xt4CQhW7w9KzS7JJpFMW5GQmK-1J71bvW86S-9D3rwGsfW8XHLfk8Zcp6cN4pHJ2SjLr3kW8RfZDS2lcLVWW9537f24sH23MW8KbnCk90FyNQW7RGBD935rqrmW2J-yfL8gnD11W58Mjkz4hQFB8N39BXV-BK-FpW3LQj6p8NHkT9VrWdV464jlgdW5bd1GJ35XFc3W7zDFjw2RwB86W2SvGZd7s8B0sW1S30Zb4tNg5QN2zghlZsb3d2W4LQB5-2g5tCFW1L9nPM2PlVbzW51NNFR8wZ7LHN1qp0ztvdKczW2LSSWN7ngRG9W30Xz9b2DGJVnW2HMqlr5G_0KqW67BvBj6YG9CyW4Zp2TZ4C-b_RW7NMhXB8hCVd2W4Bx3__1jkMsyW78Zr_Q5QQW50W4tnywq2zL3VGW8cRSB-4jVFH1W5yYBM25Wb9YzN6yrXdNygf8PW7VyRXW8P8-FjVcZJ9Q4M46-lW4jp3xF3kNKC7W1VlJCl6kvC9qW3qljJH6KbF2WW6Hnlt61sns7SN930hYDRhq_vW7jgFG378zh3xW4gS2MP6FxsjhW18FqZn9lZx-wW6NWYDn8Z4gKmVTHmhh59BSMcW8sNsw42LqGnDW7yLd0g5hF4-P111" target="_blank">letter</a></u>
to the SEC requesting that the law be changed to allow it to grant equity to its drivers.</span></strong><span style="font-size:11.5pt;font-family:"Helvetica",sans-serif;color:black"> Currently, US companies are only permitted to grant equity to employees.
Uber’s ‘driver-partners’ are famously classified as contractors. Uber’s relationship with its drivers has been fraught, with drivers reportedly committing suicide in the
<u><a href="https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W5pjcWZ2_26yXV-4-WM14-lhP0/5/f18dQhb0S8374y9PLdW8XS9Cf5H0XxdW7v4vm21FVXmzW6BlzkC1Qt2G2VLDpF18CSvhfW8DrNfQ8t36PcW8B-9dc8zKq9dW634rZz11vlMYW1TZVCg4fV6HlW5tX8kw6Ryxv1W5tr7_72JtmGhW5CGWRp6QjYBLW7d7mQB5DrvT_W6bV-qS1mw6cCW5mkxX68YFzT0N4gBszhqtdvLW1WzHhM83_PyqW834DLz8XWrncW6Wpn3879T9-0W2c2cG_9cDnnDW5mb7cq3pFn9QW5_Pyg547YlYyW4bfcHb47Xx4zW3C8dd25-DJf4W3VKVtL6nGl8CW2PS9sY2HT8mrN1Hz-nrNt-_4W8QKpyr4sj3hVW2BcyM91mGWmCN1q21g125YVnW7mNTCD3fWsmmW7xNFL-6-L7s_W2jhKdy6ph9k4W7dd0DZ3gJ-0KW6NbyjS8f6-t8W4LzD2z1mjgX0W5Qv6Gd62WFgYW3h46lk2yD2pGM2CDMv3M4_cW1cQ7dP4qVsztW8Kd6Lg6SSJNcW2p08BT9lF0r0W73Qsnm1d5pgbW4W-Kx06tFHgyW28PJs91vpqGGVMwxQ231GHfxW12GvkN28lG5-N8Xprvd41Rb3W2VSWhg910MXKVGXgpB3fv5lLW4L1Mmr4JXQH_TJRpl8zYTjs103" target="_blank">US</a></u>,
and drivers striking over pay and working conditions in the <u><a href="https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W64RS6F7NMV4mVSf45X1R_bjl0/5/f18dQhb0SbTL8Y9XHdW6k96pH1V2S58W487fwS5zCZV4W3gp_tK8ZPR_qW5q9cPw8yym7NW5yMmR11nR4vwW8CRB3f8t36PcW8B-TWT3Q0gwxVVbDJ65FzghLVW25275wL96LW1sL3M03MybvyW4vvMNh5xd7PdN8rC4gKZ4RsXW51rSBz1bYJyqVl2flj3Wd8JyW55nSC91VJH71W4c2Rr971B_trW1x4lQB6G8-RxW9dH8_66V4mbwW4drDl72K5TyKW8gjY6L8WBKbVW56sy_82NhXH1N2R3F794cth7W5ltjRG6yNs78W5MqnvC4Clq7kW4zCTZW3rstSwW53mCVk6ypwyQW4cfN8L77842XV61mjt2KC7fGW2fTPWH2MJRdRW6x9gJS55cHqrM5bRYD7tNvQW2tzQW08VL28wW83lnB74lBZ6FW5GG71Z46pwVFW3ygvH88c3mphVGTghb7wmmqKW7t3Xyj1LjWM6W2Jnjnw5qv4fvW7jtHSJ7yXsSkW9db9r_71Smc3VLsCXY2fg2VkN79QwtNRm-zJW3y19vM3wMXFCV1j3DQ5jYBRd103" target="_blank">UK</a></u>,
<u><a href="https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W51crd98kLdb3W7qymnT8QLqvl0/5/f18dQhb0S3_Z1Qg1GQT_GMq52mN-jW5VJH1L2Y-r0hW1nTK3B8gyxMYW671LGX7JtMn5W6-lfMp6YHwWhW7V92G77gnj52W1bxSkc2_kYCdVqXKlt4P_NdkW5-k_s72-xTbSW8jWYtT8bdLlRW6NcWr069YCqlW6w_PQ_6x4NWWW8ZldmR5rg0GTVsf0cd6VwlGJW3xqYqL4Qf6VyVmgNrG508zHSN5c7m04dYnqQW19JJZF8s5JqYW2BnKCt1WmZKWN7y0SMGdXCG7M27Qtp-sVrmN7ydKVn4BbFqW2HLsMs4XwrGFW6YrKjB4Xx8HgW2cCvQG2hCmJkW3nzlxz67lTtZW2jyXtt5YLHzsW74gnfv1j6Xg7W2qBZ1h5pcJChW8mG0l61qgG4PW70YfrG28qbt5W824Y726XZ9M9W6gs94g3_t8TFW90Jhsf74wZLwW5WkVsk5JXXpnW8sc7_M1CjTdWW2rxG7-1DprX4W6rY5hD325CM3W4lbpTP5Yxk58W1nSVrN8y9r4yW3D0xmJ678D0LW2-Bbmg8JgNmjW60XP3d8kB6H0W5n9fz069tQ1RW7b7FLP4c5_RFW1rvJRl3vq1qGW8SqTf93vph_PW3JcC4V8rKQPtW1rqWLz9l_BnmW8FXhr_1nWj_SMc33K8q-gt2103" target="_blank">India</a></u>
and <u><a href="https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*VWD9P02TdbqZW6_3Jjq6MblPQ0/5/f18dQhb0S1Wd2nRNKtV11yBJ4Mzt2RW2yNfHq4N7tFDW8KVj1z7cdJt0W3XkrY63QNxY1W2PTJM_79YHGGW3PMV9Q7ZtVT9N5GMGkPTkK-rW8wt1tT2p5X7KW6qzwhM1MsTwLW8br-gZ7fcs58W8DsKJ87r7_J-W5Z1BG9238KJ3W7NmD6V97PnrlW7vTkrK1GxB8tM4C-PtdBTv9W5BQsml2tMndPV326dT7jLcV2W4HTt8r4KWNLNW1vGCCy93s8BRVtpQVq5m3B4ZW26xL0k6vKSzvW3wTyFb8GZZbwW30WX_g2H73qrW6Q8v9w1RknGlN96yPZsn_6v8W6JRckK5T33XlW7lTWYl5S73rGW22JDLC1rggVjW6MFZB1378nbsW6MkC8m5jwbKXW4l2JZn6LXSTRW4m46Sw6s0VwGW5HPmnd5b8ypwW66mMYl3cxQcPW3mpwVV4vq9bdW2tcxby2Dj3-mVfb2tN6m88nMW3b-Z5R6TDScyW4y3fst3JXyLMW88RbGm8YqW5DW7WmlNs5RG5ggW9kvgcQ8V19s9W8mbkJ97_dBmDW6FP19f3DG0c3W2sn_Fl8-rRJRW8mfxft1rMdWgW4GyL429f6fvLW6p5vBn1J75SnW88L90K8W-1v3W6h6mzZ7-tlddW3G8P3s1BFxyp111" target="_blank">South
Africa</a></u>, among others. Airbnb sent a <u><a href="https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W4vMDk35z6ZjSW6yf3mm6bkmpt0/5/f18dQhb0SfHp4y8ZN-W8XS9Cf5H0XxdW7v4vm21FVXmzW6Blzll1SrC8dVLDpF18CSvhfW8CZrG15yKvS0W5sgNsC5yc-fBMTGDxrnJKk5W7RH5pl1X1nwQW7DjH962LzDPlW8Z-jZr2HnZzfW7nfnfG2GK0xgW4jw49Y7MJ-lCW1YZSJb7D-bFJW7wSMm37mHF3-W7sTjsd2Qy-jyW7v4gVS2MkDmgW7B3LgP7kd8slW2m6rFP1nmXd-N6cQGsHNfj-qN1nj43nN01f-W1pNBPM1QMkzxW64QZb68rvwMTW7nSL7t5r_Ns8W7rtHqL6bsdGMW4yc3CK3sSDqDW5kmcLG2Jb9QsW2HPS8z2lQz35W49KYn05vxrYkW4ctSH76qd-RYW5f76xk6gnBW9W48kCLs5vLqYVW6nlCw64q2ZjGW5TYL2Z51n7yfW3PG5tV6bh50rW5wj_M_5jZBXKW2lYdgV2mcvt8W2Gc_w33svtdNW4wlfZl6p0MKLW1VlVdQ8KfSJnVrX3l16VzwTxW4MykWN24BkrGW26gdq_3KBKScW96L2lj31GHfxW12GvkN28lG5-N8Xprvd41Rb3W2VSWhg910MXKVGXgpB3fv5lLW4L1Mmr4JXQH_V1w_6l2G6mml103" target="_blank">similar
letter</a></u> to the SEC in September.<u></u><u></u></span></p>
<p style="margin-bottom:12.0pt;line-height:18.75pt">
<span style="font-size:11.5pt;font-family:"Helvetica",sans-serif;color:black">Three trend-driven insights for you to discuss with your team:<u></u><u></u></span></p>
<p style="margin-bottom:12.0pt;line-height:18.75pt">
<strong><span style="font-size:11.5pt;font-family:"Helvetica",sans-serif;color:black">Legislative brands.
</span></strong><span style="font-size:11.5pt;font-family:"Helvetica",sans-serif;color:black">A majority of people (60%) across 28 countries
<u><a href="https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*N2DXJYp9rk2VVvsBQW6n2wy20/5/f18dQhb0Sq5B8Y9YL6W6k96pH1V2S58W487fwS5zCZV4W3gp_tK7wgPmzW1wcxHq7K0hWZW1Mpvyg1vwH5WW2NB2NV2XsRCVW7z_7k71HnR2gW7p83KK7FQ-YqW7c_-Sh6bVsl_W2yBd8T4WzNyZW1nrCGB51LTg5W5DHNj25PHVHJW3Klg9c96dHLxVfN4rT5XXyK_N2GvQKK4wzmgW7_VBcd5ZpycSW57-ZBT83C5JPW6rY-3s2KQ2YYW1Gj5QG2kGjZwW6qQrl38xNDzZV7kndR8hz0YsW806yj370ml3sW3qcMYj7pRRR0W3CtrhT8Q15TGN4NnSVKjK2YmW7Msc1y60cVc9W4pSPf-92_fWwW2G-hzc89CQ4sW44-VyN449x7kW2MSwGb1MvhHmVMMwdc9lMP5NW7JlcNq46xd8lN7lk3N2K_SDKW7KpSKs4f_s-tN5DhwqYm-L6yMVzQv-Vn7DDN3-wC31H5dNgW6wmlQ0566_J0W2pvBgW19rcTfW7fyDrb6djRm-W2fSb0r1vhmMXW8BcxmJ41GdL2W1tjDpp56gDDcMLG01PrTzpYV1J6KX1DMpH4103" target="_blank">surveyed</a></u>
feel that their country is on the wrong track. We know what this has done politically. But this frustration is also reshaping the consumer sphere. Yes, brand activism is one potential tactic. But the most progressive brands are looking to do more than just
raise awareness. Instead, LEGISLATIVE BRANDS will use their power to fight for, promote and even impose laws that create a better future for everyone.<u></u><u></u></span></p>
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<strong><span style="font-size:11.5pt;font-family:"Helvetica",sans-serif;color:black">Peer armies.</span></strong><span style="font-size:11.5pt;font-family:"Helvetica",sans-serif;color:black"> We can’t say we’re remotely surprised by Uber and Airbnb’s moves.
Way back in 2016, we wrote in <u><a href="https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W3MF17X3g-0XhW5yPd7C4Hr1lT0/5/f18dQhb0SbTV4fn9gTW8XS9Cf5H0XxdW7v4vm21FVXmzW6BlznP5zh-NRVnQ9Qq8Z_j4lW8W5c_D2N5RyxW8X4zzq8Wm1syN4V7Rp_TG4_WW8x18lD3MxT83W81gM8-7d-tJnVQJ99n8tsL42W8pCHf75vLZfpW69GbJq65wVDMW56VwdS5lMq3PW7PsyYd548GrJW5lKvt_5420y5MJVPYMVVW1HW32p-C34cMfVrW3Kqlz72KFZxKW3ZxWwv1tk_xRW55T8N87w3wPSW1NC3Kc1F6KV3N1Z7DsCnP79HW2GG54c7sWl2nW4mpJ_K92fNSmW8Sn5GH4jM6QfW1thbmf7wmHFCN7BRRbkwfGj2Vz0dJs1wh4x4W8_tQf01JGZvkW7qrv471HGnthMjR_vLr_rG6VwbSlX7tBnZ3W464RML7ZjRCNW3YpDwT74wGdJW4M11334H_8ksW2Nlh8J1Y7hytW1P_jPn6_bJW0V3ZZ228TbH5TW6JbwF29265rpN9bcn-YqpLYTW9f59Z87MTrHgW1VCFwg8P8ZyrW2pglVT6vc-Z6V6KD_J3wqTQq0" target="_blank">PEER
ARMIES</a></u> that “expectations of mutually beneficial P2P consumerism are coming for even the most reluctant P2P giants. Uber are currently entrenched in disputes over driver unions that could eventually see them forced to improve pay and conditions. Surely
it's better to embrace a trend, rather than be dragged, kicking and screaming?” It’s only taken two years…
</span><span style="font-size:11.5pt;font-family:"Segoe UI Symbol",sans-serif;color:black">🔮</span><span style="font-size:11.5pt;font-family:"Helvetica",sans-serif;color:black"><u></u><u></u></span></p>
<p class="MsoNormal" style="line-height:18.75pt"><strong><span style="font-size:11.5pt;font-family:"Helvetica",sans-serif;color:black">Trend babies.
</span></strong><span style="font-size:11.5pt;font-family:"Helvetica",sans-serif;color:black">Here’s another secret to applying trends successfully. Novel innovations often emerge at the intersection of trends, in this case LEGISLATIVE BRANDS and PEER ARMIES.
We’ve just published our <strong><u><span style="font-family:"Helvetica",sans-serif">5 Trends for 2019</span></u></strong>, featuring LEGISLATIVE BRANDS and four other opportunity-rich trends. Here’s an exercise for your team. What happens if you combine two
(or more!) of these trends? What innovations could you create? Good luck!<u></u><u></u></span></p>
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<span style="font-size:11.5pt;font-family:"Helvetica",sans-serif;color:black"><a href="https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W6k4sgn2TRQ0PW8cSJv71JLNSf0/5/f18dQhb0S9r89hhvhKW3Y3vml7t5LzlW1226Kv8p_21CVR5vTY2N8kk0W2K4V9Y8ZQtZnW8VnjGs31H3VHVK3R_S1TxQ1mW5mZ50N2N6hNNW4gwBWV558_4gN8TngL1J4zmCW2_Z0374MPRXqW4xWQfM2p4V4TW5mNLNv7bqTzMW7vp5Qy7BVG1FW6xL3xj9cHPR3W4Rqy722-ZfQxW1kMpTm4LPP4MW3_YPCD2-J-SLW2z_tPY41Q2SWW6gs8lF3VKVtLW6n8KjW5ThdHgW3s1XjF50GZHgVzTVpd3X0g0yN6bp1cMbq5fxW4TKc2l6QhGMDW2H2kPp16Mj0DW4LcBx98pqXGQW8L3vZ71wnDp7N62W_1LRYkZsW6b7CSc8L13DnW5XpTlY9j8HYFW1J2C5M87fqy0W7fZ7hc2TB-gYN6259yQ1_58_W5bbn6f6NgZDHN4XkCrHQgGL3W1bBvW340G3n9W2kL82S22TNxnV9Mb7L452-CnW5wLNDY1sLjbZW8p0dv64N1ZsyW2LdjVl8kPNR9W8swGTm4F4zH1W3wXVVK51hMZFW5PbJ6N3CWdHXVqbbx81NwBMnF1MVsRjLXK6d8R-0j03" target="_blank"><span style="font-family:"Segoe UI Symbol",sans-serif">🔗</span>View
& share online</a><br>
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the archive</a><br>
<a href="https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W7CWkPl2v3NqWW1QDmHh37JxDL0/5/f18dQhb0Sjvc8YHtsdW7T6z8k5D47MtW243RZm7sTc9QW1Fb_LT9hz94sW5q9kQw8CSv07W8rCVt263l7NlW1s5Q1f3J4F3XW1nPLDM81gM8-N7d-tJnQJ99nW8tsL428pCHf7W5vLZfp69GbJqW65wVDM56VwdSW5lMq3P7PN9ZSW8W2c9W32CQ2lW8jxMNS1Vx27WW6Pkt_V62_rVlV3w37Q9dH8_6W6V4mfn7xB3jYVdGPvS7d094fW6G7Fbl4DFfS3W6Rr5jf5syPMDW7bYs658dYNkxMcFnjtGnGh8W69Nw3M2JjSr0W8QJ8738KWwW2W5kYBc86-79V3W87_cJ486nvTbW5wHCRN3t01SxW1ww0y89jrzjzW61zzGr8f21S3W5kxgLr1q0LmmW63JRsN8w-XYYW1Vtzs43g4LqwW1Q68w61MMh8vW7Z1bbP1lbtxxN3GDf5vV86BmW4M-41v19rcTfW7fyDrb6djRm-W2fSb0r1vhmMXW8BcxmJ41GdL2W1tjDpp56gDDcMLG01PrTzpYV1nKX41GvVq0103" target="_blank"><span style="font-family:"Segoe UI Symbol",sans-serif">💬</span>Discuss
in Slack</a> <u></u><u></u></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><span style="font-family:"Arial",sans-serif"><a href="https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*Vrc4ll5F_Y8fW7F3gDH8RXpch0/5/f18dQhb0Sq5B8YXMxCW7T6z8k5D47MtW243RZm7sTc9QW1Fb_LT3LG6tzW5q9cPw8yym5lW63l7Nl1s5Q1fW3J4F3X1nPLDMVTy36g5tfJTpN35ykLmW2Z9sV_5SSj6xxcjHW1CvzLW1HHYNyN2MTPSyKng6qW1Wg4bj2gdTn2W7qHxlq8Xl24SVtyDtg2vLG2bN5h140-916DPW6FGhy32yJF1WVYT2jk6P4lCXW6hFc9L69NG1wW6Pr5q24MBwXVW4r1Pm71nq71bN2MtrGHWGm83VMMQxX80gSRfW97rB1b8yxYWdN37-QPRMq9FLN4WshPDMCDyJW2wC7GR66PLKMW1s5DNs7hlF7pW6TfSnp2Bz1RTW94mvft4vG79jW4v8LcP3dB32KW4vVT5R63-95rW98rtyh5v0sLPW4TVdx-2DTLK4W5C3ZF55zB7wXW62B31C7vx1gHW9gHWzs75SM89W73R1h2224lm1W6rwNlR7gWz2fW1sq1Xp1C-QVWV42c_83nh5lVVzZ6Pw3D4l6BW4BKzy_3jTQwgW8Xbpkb2J69PZW4Fbjy22-n0RtW4Q-5SV4HzlY1f15LBVp11" target="_blank"><span style="text-decoration:none"><img border="0" width="640" style="width:6.6666in" id="m_2617705161826091620_x0000_i1030" src="https://info.trendwatching.com/hs-fs/hubfs/5%20Trends%20for%202019%20.png?t=1542140161104&width=640&height=320&name=5%20Trends%20for%202019%20.png" alt="2019 5 Trends for 2019"></span></a><u></u><u></u></span></p>
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<strong><span style="font-size:13.5pt;font-family:"Helvetica",sans-serif;color:#454a65">The 2019 edition of TrendWatching Quarterly is here!</span></strong><b><span style="font-size:13.5pt;font-family:"Helvetica",sans-serif;color:#454a65"><br>
<br>
</span></b><span style="font-size:13.5pt;font-family:"Helvetica",sans-serif;color:#454a65">In
<a href="https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*V5vKjG3ZG45nN2LK8DCK9lKf0/5/f18dQhb0Sq5B8YXMxCW7T6z8k5D47MtW243RZm7sTc9QW1Fb_LT3LG6tzW5q9cPw8yym5lW63l7Nl1s5Q1fW3J4F3X1nPLDMVTy36g5tfJTpN35ykLmW2Z9sV_5SSj6xxcjHW1CvzLW1HHYNyN2MTPSyKng6qW1Wg4bj2gdTn2W7qHxlq8Xl24SVtyDtg2vLG2bN5h140-916DPW6FGhy32yJF1WVYT2jk6P4lCXW6hFc9L69NG1wW6Pr5q24MBwXVW4r1Pm71nq71bN2MtrGHWGm83VMMQxX80gSRfW97rB1b8yxYWdN37-QPRMq9FLN4WshPDMCDyJW2wC7GR66PLKMW1s5DNs7hlF7pW6TfSnp2Bz1RTW94mvft4vG79jW4v8LcP3dB32KW4vVT5R63-95rW98rtyh5v0sLPW4TVdx-2DTLK4W5C3ZF55zB7wXW62B31C7vx1gHW9gHWzs75SM89W73R1h2224lm1W6rwNlR7gWz2fW1sq1Xp1C-QVWV42c_83nh5lVVzZ6Pw3D4l6BW4BKzy_3jTQwgW8Xbpkb2J69PZW4Fbjy22-n0RtW4R4NrZ4Hzl-5f20QWCQ11" target="_blank">
5 Trends for 2019</a>, we share five actionable, provocative, opportunity-rich consumer trends to sink your teeth into, as you make plans to prosper next year.<br>
<br>
Featuring trend-driven innovations from brands such as Patagonia, Forbes Brasil, Microsoft, the Louvre, Nestlé Japan, and many, many more!</span><span style="font-size:10.5pt;font-family:"Helvetica",sans-serif;color:#454a65"><u></u><u></u></span></p>
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<span class="m_2617705161826091620hs-cta-node"><span style="font-size:13.5pt;font-family:"Helvetica",sans-serif;color:#454a65"><a href="https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W2Xhz8515517qW2mrgC621Tp5C0/5/f18dQhb0S1Wb7wjVyqV1xyhT3yv03wN4_-zvd6g187N8V8B_DdwSBRW4hJFzM4g7XtpW955z4G91chT7W8XdDkk863w6bW767r--14M44WW1LGGv16pMtjLN16-Hd4VKN-FW8tGlkM5dLwJrW21TWmr7VrL8mW5v6R-z1Z4lZ-W1Rr7075-2nYyVRZ8tP6sY3q3N79dPCj_yJQ2W1NMXB28bMK1WW6_73Tb49bclgMWdPT-CsF14W5X0NMK1FfvMnW36pRHs3hm_pkN4JVp6CDN9CQMgYWV_QXVbPW2rxSHM6lkZjqW2KPvPY2Jhr9wW25P6s27QBsW2W6FdgYK6GkypSVZmdTc5cqydqW6RJbSb3nrN9WW365gQm8_nLTXVDJyn_6j38JxN7ZnD3_QZ8K9W5pCNwk3P2hXTN188d9cb3MJCW4SLdPb5kQWHbW8HkcLd5x7yNPN4CDtdZ4qs_rW5GJDBm4_cJSpVSkQLF1fkkybVPjkL-6TjRv-W2zfhjh3BF7lsW2JYrb62sz1bgN4DyBHztDtShW6vcyGZ26dThCW5Nfflt16g589W1sQTMp3K893YW3qTWDQ6DDmfXW3TT3H62QZDtQW5vv6lt3kRCGgW8jxvss6CYh89W8D0Cs13sxMx5W4vjkWX3RSHs0W42s0ZY60V2t1W2LPsj74jnDBlW4mTZqm2lfJnTW6sCTGX5fzydkW3Mh_MQ9c84jqW2qKN5t4Z5P-4W4My2R-8S-lM-W6Pvlmh979_yfW6qNtkR9f44zBW29lPY88hNjlpW8S4hp48RjLcHW4xFwzG4-5vf3W8VBbF29671_8102" target="_blank"><span style="text-decoration:none"><img border="0" id="m_2617705161826091620hs-cta-img-60642d8c-7428-470c-aad6-cb1b207f3609" src="https://cta-image-cms2.hubspot.com/ctas/v2/public/cs/il/?pg=60642d8c-7428-470c-aad6-cb1b207f3609&pid=1674138&ecid=ACsprvv73K4rI27EWDxXITn77__p5NLUvTzecGdsK4Louz4d_5WAGk6Rfeze5is-bvWxC34-Y3JP&hseid=67478168&hsic=false" alt="READ NOW » "></span></a></span></span><span style="font-size:10.5pt;font-family:"Helvetica",sans-serif;color:#454a65"><u></u><u></u></span></p>
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<p class="MsoNormal"><span style="font-size:1.0pt;font-family:"Arial",sans-serif"> <u></u><u></u></span></p>
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<p class="MsoNormal" align="center" style="text-align:center;line-height:11.25pt">
<b><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#1b2140;letter-spacing:.75pt"><a href="https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W7ydqfs8zgRWrV3cWPh745QsD0/5/f18dQhb0SbTR8YHr4dW7T6z8k5D47MtW243RZm7sTc9QW1Fb_LT5G1v4FW2K4V9Y8Z_j4lW8W5c_D2N5RyxW8X4zzq8Wm1rfW5nbmlb4cf6WfW2MznrN5nbq6BVGXpVf3ZzPLWW8V2LPm1TxSTRW58jq_S4J4m7WW1y_3JL6hpVlvW1by7pr625bx1W6Gj8TS6bVy-5N25hvjgHZ5KNW5D8zFF5m3ZGGW96dt4S4r1QwqN2dClXVtk8x3W52Ylfx3_8mplW9fgwMT4fPbJxW1B-HCF52N1g3N76P4l0phPKVW1gPlBw32q588W5nDgnp8jd-Q9W84JBnj1jNhDGW4y9Zmy6YTzvNW6XF4QP1FgQgZW6X_Gcr32-zvMW9fNHcl2M0dqgW7503N81hZ57RW2P2Xjg2PhP27W7HS_0t3MYKqyW6wwDTD22TNxnV9Mb7L452-CnW5wLNDY1sLjbZW8p0dsv6xz65PW5hfR428kjQDKW7QJq7t5QtxpyVM7W6g4jCf6VW6KmDgF5rbwSDN7fHwZxmRw0WvdXyXbtrwf8KfRK-03" target="_blank"><span style="color:#1b2140;text-decoration:none">ACADEMY</span></a><u></u><u></u></span></b></p>
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</tr>
<tr>
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<p class="MsoNormal" align="center" style="text-align:center;line-height:11.25pt">
<b><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#1b2140;letter-spacing:.75pt"><a href="https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*Vmstpd95QvnJW37YLnm59TBNN0/5/f18dQhb0SbTS8XJ8NlW7T6z8k5D47MtW243RZm7sTc9QW1Fb_LT6R8-bzW2K4V9Y8Z_j4lW8W5c_D2N5RyxW8X4zzq8Wm1vQW52XGHV2L7Q2FW5nblDH8Xl6TDW2MznrN5nbq6BVGXpVf3ZzPLWW8V312b6c-1qDW3SHgtq1hc--vW1kJt7G1Z67wfW8hTJV48lwVXYW8hS2967bj1-tW2zfyqd7NrMZsW3ndfYD5DFWr2W5mKjF63m7xbwW2K5TyK8gjY6LW8WBKbV56sy_8W2NhXH12R3F79V4cth75ltjRGW6yNs785MqnvCW4Clq7k4zCTZWW3rstSw53mCVkW6ypwyQ4cfN8LN77842X61mjtW2KC7fG2fTPWHW2MJRdR6x9gJSN55cHqr5bRYDV7tNvQ2tzQW0W8VL28w83lnB7W4lBZ6F5GGwncW3d0zvx4p7yDTN2BPM3LQJfq6W23gh8v5_NyFhN61W1jwCjYjPW8rY3RH4BzBFXVVfZTr8MkR52W7CS-BW5QP4vwW2TGFRC8Rlxy4N5dChpFZpcmqV9ZLgB7XKqcZ111" target="_blank"><span style="color:#1b2140;text-decoration:none">FREE</span></a><u></u><u></u></span></b></p>
</td>
</tr>
<tr>
<td valign="top" style="padding:0cm 0cm 13.5pt 0cm">
<p class="MsoNormal" align="center" style="text-align:center;line-height:11.25pt">
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NETWORK</span></a><u></u><u></u></span></b></p>
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<td width="1" style="width:.75pt;background:#545970;padding:0cm 0cm 0cm 0cm">
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<td style="padding:0cm 0cm 0cm 0cm;height:15.0pt">
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<tr>
<td valign="top" style="padding:0cm 0cm 15.75pt 0cm">
<p class="MsoNormal" align="center" style="text-align:center;line-height:11.25pt">
<b><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#1b2140;letter-spacing:.75pt"><a href="https://info.trendwatching.com/e2t/c/*W5FWXjW6Zx_6wW2kXHMS6f2HZg0/*W545SrJ7bBgn5W409xR_3B9C5b0/5/f18dQhb0Sjvh8XJ8dWW7T6z8k5D47MtW243RZm7sTc9QW1Fb_LT9hyl7bW5q9kQw8CSgPtW8r4B5S5vf5HCW8r4KMf8tzLySW3Htl5d5y5jh-W1rfXlz1kRpb7W7Z5KqD8p01fHN3J4LSBZv_1yV31Qpb33_B_0N3cJVQBWf_7HW8W2c9W32CQ2lW8jxMNS1Vx3VlW2xqTTr328h7yW3_lZX35mZjbqW31H38024XQbnVZvtj13NnV4FW1nJpwv26pdfjW35yfts1kJxh3W2vkHx-3Pg35xW5C28xG661SBJW6Rhpz893D-wjN98QzjnTRH1CW250BkJ3kvCRzN3P9sPZ-fhsWW5zBV2c4Xls4BW6RgQnk97dlgPW96sv442wbCy8W5qzPr-3Hvm7WW2yk5vC2DmHFsW7q7-QQ7L5s3KW3Cdk0d3wv7SmW6xYX_P2Fp_8_W7kd3FD1MhRJ5W36vcwZ714h8ZW1nxQCV8PT3DyW8qhmBD7gZGHnN4jGFbmzs5MtW791R1_7VhM7fN4h0hx0Vs7V_VVmdkp416QKk102" target="_blank"><span style="color:#1b2140;text-decoration:none">LIVE</span></a><u></u><u></u></span></b></p>
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</tr>
<tr>
<td valign="top" style="padding:0cm 0cm 15.75pt 0cm">
<p class="MsoNormal" align="center" style="text-align:center;line-height:11.25pt">
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