No subject
Tue Jun 21 08:20:39 CEST 2016
tartups transparent, accessible and secure. Relevant information and disclo=
sures about a deal are posted on the site, including the results of a legal=
due diligence process undertaken on the company. All investors receive the=
same investment terms and pricing, whether an experienced investor investi=
ng BRL 100,000 (~US($29K) per company or a first time investor, investing t=
he platform minimum of BRL 1,000 (~US($292). EqSeed feels =E2=80=9Cthis is =
incredibly important as it gives smaller investors access to deals and comf=
ort in the fact that they are investing alongside more experienced professi=
onals.=E2=80=9D Kelly states, =E2=80=9CThe platform is attracting new inves=
tors, many of whom are =E2=80=98money-rich and time-poor.=E2=80=99 These in=
vestors have the interest and capacity to invest in startup companies and w=
e give them the information and structure that they need to become active i=
nvestors in the market in an efficient way.=E2=80=9D=C2=A0<br>
<br>
=C2=A0<br>
<strong>3.How does it work?</strong><br>
All the campaigns published on the EqSeed platform are public offers of sec=
urities, with each having passed through a pre-approval process with the lo=
cal regulator, the Comiss=C3=A3o de Valores Mobiliarios (CVM). All the offe=
ring materials are submitted to the CVM and once EqSeed receives permission=
to publish, the offer is released online.=C2=A0<br>
<br>
All offers via EqSeed have a funding target, a defined percentage of the co=
mpany being offered and a time limit. The campaigns work on an =E2=80=98all=
or nothing=E2=80=99 basis, meaning that the company has to reach the fundi=
ng target to receive the investment. Kelly believes =E2=80=9Cthis gives inv=
estors the final say over whether the company receives the funding sought a=
nd guarantees that the company will have the necessary funds to implement i=
ts business plan and adequately position itself to hit its sales projection=
s.=E2=80=9D<br>
<br>
By taking place online, a company can engage a large population of potentia=
l investors. Campaigns are often the catalyst for investor events, webinars=
, individual meetings and calls, all with the aim of connecting the company=
to potential investors and giving them the opportunity to interact.=C2=A0<=
br>
=C2=A0<br>
<strong>4. Who are the founders?</strong><br>
Greg Kelly is a British mathematician who formerly worked in capital market=
s for Lloyds Bank in London. Kelly began following the development of the e=
quity crowdfunding market in the UK in 2010, and decided to move to Rio de =
Janeiro to launch the platform in 2014.<br>
<br>
Brian Begnoche is an American economist and linguist with professional expe=
rience in marketing, sales and education. Begnoche has lived in Rio de Jane=
iro since 2008, during which time he has built a deep understanding of the =
country, its culture and nuances.<br>
=C2=A0<br>
<strong>5. What about early traction/user experience?</strong><br>
The founders began working together in June 2014 and after 15 months of dev=
elopment launched EqSeed in September 2015. They closed the first deal on t=
he platform in December 2015. This early success "increased the EqSeed=
=E2=80=99s profile and significantly accelerated the growth of the business=
,=E2=80=9D says Kelly.=C2=A0<br>
<br>
The equity crowdfunding market In Brazil is still very nascent and Kelly sa=
ys, =E2=80=9Cwe are only just at the beginning of our own story. Our focus =
is on the quality of the offers and companies on the platform as we look to=
establish ourselves as the go to market option for top quality companies w=
ith big plans for growth.=E2=80=9D=C2=A0<br>
<br>
2016 for EqSeed is about closing 2-3 further =E2=80=98proof of concept=E2=
=80=99 raises while continuing to refine their value proposition for both c=
ompanies and investors. They also have their sights on completing a fund ra=
ise for EqSeed via the platform itself to allow them to expand their team a=
nd begin to scale the business.<br>
=C2=A0<br>
<strong>6. What are the risks?</strong><br>
Investments in startups is risky and it is fundamental for EqSeed's lon=
g-term growth that they only attract investors who understand this and are =
comfortable allocating a small part of their portfolio to high risk assets.=
To provide investor comfort around risks beyond business risk, EqSeed perf=
orms a legal due diligence on all companies before publishing their offers.=
Their success fee model incentivizes EqSeed to publish quality offerings a=
t fair valuations. "Raising via equity crowdfunding is an incredibly p=
ublic and transparent process," Says Kelly. "With our platform du=
e diligence processes we believe we are very effective in filtering out uns=
crupulous or poor quality companies."=C2=A0<br>
<br>
On the regulation side, EqSeed is currently allowed to operate under the ge=
neral public offering regulation (CVM Instruction 400), which allows them t=
o undertake capital raising for Micro and Small companies with annual reven=
ues of up to BRL 3.6 million (~$US1M). In 2016, the CVM will launch a publi=
c consultation about specific regulation for the sector. The regulation its=
elf is expected towards the end of 2016. While EqSeed is optimistic about t=
he policy process they are realistic that overzealous regulation might inhi=
bit the market.<br>
=C2=A0<br>
<strong>7. Our Perspective on EqSeed:</strong>=C2=A0<br>
While Brazil is the 9th largest economy globally and #1 regionally it lacks=
many social, cultural, technological and regulatory variables that are con=
ducive to the advancement of startups and SMEs. Excessive and outdated regu=
lation that promote complicated bureaucracy and unnecessary costs is shown =
to inhibit Brazilian business starts. Those entrepreneurs that decide to ta=
ckle these challenges face a funding void post accelerator larger than othe=
r South American economies. =C2=A0<br>
<br>
With a market as big as Brazil and dominant in the region we would only hop=
e that the government will promote policies to further support startups and=
SMEs. It is great to see 2 expats look beyond the regulatory hurdles and c=
ompliance issues to bring this alternative form for finance to Brazil. Much=
of the industry=E2=80=99s success will depend on the path the regulators t=
ake. While the US regulation looked to untangle a drastically complicated s=
ituation inherited from the Great Depression, Brazil faces no such restrict=
ions and is free to follow the regulatory approach taken by the UK which ha=
s facilitated the growth of the most successful equity crowdfunding market =
in the world. The government could further foster this development with a d=
ata intensive approach to regulating the markets. EqSeed=E2=80=99s active e=
ngagement with the CVM will hopefully encourage this. The equity crowdfundi=
ng market can be hugely beneficial to the development of the companies that=
will create a new generation of the Brazilian economy, generating more com=
petition and providing more and better products and services for citizens =
=E2=80=93 something lacking in the Brazilian economy.=C2=A0
<div><br>
<span style=3D"font-family:arial,helvetica neue,helvetica,sans-serif">We ho=
pe you found this issue informative,=C2=A0if=C2=A0</span><span style=3D"fon=
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eel free to </span><a href=3D"http://CrowdfundCapitalAdvisors.us2.list-mana=
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<br>
<span style=3D"font-family:arial,helvetica neue,helvetica,sans-serif"><em>I=
f you are you an innovative company in the debt or equity crowdfunding spac=
e that we don't know about yet?=C2=A0Let us <a href=3D"http://Crowdfund=
CapitalAdvisors.us2.list-manage1.com/track/click?u=3Db0816e69963124d68737fc=
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ght:normal;text-decoration:underline" target=3D"_blank">hear from you</a> r=
ight now! =C2=A0=C2=A0</em></span></div>
=C2=A0
<hr align=3D"left" size=3D"1" width=3D"33%">
<div><a href=3D"#m_39101487186352525__ftnref1" name=3D"m_39101487186352525_=
_ftn1" title=3D"" style=3D"color:#2baadf;font-weight:normal;text-decoration=
:underline">[1]</a> <a href=3D"http://www.businessinsider.com/vc-analyst-cl=
aims-2016-will-be-the-year-of-the-rabbits-2016-1?r=3DUK&IR=3DT" target=
=3D"_blank">http://www.businessinsider.com/vc-analyst-claims-2016-will-be-t=
he-year-of-the-rabbits-2016-1?r=3DUK&IR=3DT</a></div>
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align=3D"center" valign=3D"middle" width=3D"24">
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t-family:Arial;font-size:12px;font-weight:normal;line-height:normal;text-al=
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ture" data-smartmail=3D"gmail_signature"><div dir=3D"ltr"><div><div dir=3D"=
ltr"><div>Check out the Commons Transition Plan here at: <a href=3D"http://=
commonstransition.org" target=3D"_blank">http://commonstransition.org</a>=
=C2=A0=C2=A0</div><div><br></div>P2P Foundation: <a href=3D"http://p2pfound=
ation.net" target=3D"_blank">http://p2pfoundation.net</a>=C2=A0 - <a href=
=3D"http://blog.p2pfoundation.net" target=3D"_blank">http://blog.p2pfoundat=
ion.net</a> <br><br><a href=3D"http://lists.ourproject.org/cgi-bin/mailman/=
listinfo/p2p-foundation" target=3D"_blank"></a>Updates: <a href=3D"http://t=
witter.com/mbauwens" target=3D"_blank">http://twitter.com/mbauwens</a>; <a =
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book.com/mbauwens</a><br><br>#82 on the (En)Rich list: <a href=3D"http://en=
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e-complete-list/</a> <br></div></div></div></div>
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