No subject


Tue Jun 21 08:20:39 CEST 2016


tartups
transparent, accessible and secure. Relevant information and disclosures
about a deal are posted on the site, including the results of a legal due
diligence process undertaken on the company. All investors receive the same
investment terms and pricing, whether an experienced investor investing BRL
100,000 (~US($29K) per company or a first time investor, investing the
platform minimum of BRL 1,000 (~US($292). EqSeed feels =E2=80=9Cthis is inc=
redibly
important as it gives smaller investors access to deals and comfort in the
fact that they are investing alongside more experienced professionals.=E2=
=80=9D
Kelly states, =E2=80=9CThe platform is attracting new investors, many of wh=
om are
=E2=80=98money-rich and time-poor.=E2=80=99 These investors have the intere=
st and capacity
to invest in startup companies and we give them the information and
structure that they need to become active investors in the market in an
efficient way.=E2=80=9D


*3.How does it work?*
All the campaigns published on the EqSeed platform are public offers of
securities, with each having passed through a pre-approval process with the
local regulator, the Comiss=C3=A3o de Valores Mobiliarios (CVM). All the
offering materials are submitted to the CVM and once EqSeed receives
permission to publish, the offer is released online.

All offers via EqSeed have a funding target, a defined percentage of the
company being offered and a time limit. The campaigns work on an =E2=80=98a=
ll or
nothing=E2=80=99 basis, meaning that the company has to reach the funding t=
arget to
receive the investment. Kelly believes =E2=80=9Cthis gives investors the fi=
nal say
over whether the company receives the funding sought and guarantees that
the company will have the necessary funds to implement its business plan
and adequately position itself to hit its sales projections.=E2=80=9D

By taking place online, a company can engage a large population of
potential investors. Campaigns are often the catalyst for investor events,
webinars, individual meetings and calls, all with the aim of connecting the
company to potential investors and giving them the opportunity to interact.

*4. Who are the founders?*
Greg Kelly is a British mathematician who formerly worked in capital
markets for Lloyds Bank in London. Kelly began following the development of
the equity crowdfunding market in the UK in 2010, and decided to move to
Rio de Janeiro to launch the platform in 2014.

Brian Begnoche is an American economist and linguist with professional
experience in marketing, sales and education. Begnoche has lived in Rio de
Janeiro since 2008, during which time he has built a deep understanding of
the country, its culture and nuances.

*5. What about early traction/user experience?*
The founders began working together in June 2014 and after 15 months of
development launched EqSeed in September 2015. They closed the first deal
on the platform in December 2015. This early success "increased the
EqSeed=E2=80=99s profile and significantly accelerated the growth of the bu=
siness,=E2=80=9D
says Kelly.

The equity crowdfunding market In Brazil is still very nascent and Kelly
says, =E2=80=9Cwe are only just at the beginning of our own story. Our focu=
s is on
the quality of the offers and companies on the platform as we look to
establish ourselves as the go to market option for top quality companies
with big plans for growth.=E2=80=9D

2016 for EqSeed is about closing 2-3 further =E2=80=98proof of concept=E2=
=80=99 raises
while continuing to refine their value proposition for both companies and
investors. They also have their sights on completing a fund raise for
EqSeed via the platform itself to allow them to expand their team and begin
to scale the business.

*6. What are the risks?*
Investments in startups is risky and it is fundamental for EqSeed's
long-term growth that they only attract investors who understand this and
are comfortable allocating a small part of their portfolio to high risk
assets. To provide investor comfort around risks beyond business risk,
EqSeed performs a legal due diligence on all companies before publishing
their offers. Their success fee model incentivizes EqSeed to publish
quality offerings at fair valuations. "Raising via equity crowdfunding is
an incredibly public and transparent process," Says Kelly. "With our
platform due diligence processes we believe we are very effective in
filtering out unscrupulous or poor quality companies."

On the regulation side, EqSeed is currently allowed to operate under the
general public offering regulation (CVM Instruction 400), which allows them
to undertake capital raising for Micro and Small companies with annual
revenues of up to BRL 3.6 million (~$US1M). In 2016, the CVM will launch a
public consultation about specific regulation for the sector. The
regulation itself is expected towards the end of 2016. While EqSeed is
optimistic about the policy process they are realistic that overzealous
regulation might inhibit the market.

*7. Our Perspective on EqSeed:*
While Brazil is the 9th largest economy globally and #1 regionally it lacks
many social, cultural, technological and regulatory variables that are
conducive to the advancement of startups and SMEs. Excessive and outdated
regulation that promote complicated bureaucracy and unnecessary costs is
shown to inhibit Brazilian business starts. Those entrepreneurs that decide
to tackle these challenges face a funding void post accelerator larger than
other South American economies.

With a market as big as Brazil and dominant in the region we would only
hope that the government will promote policies to further support startups
and SMEs. It is great to see 2 expats look beyond the regulatory hurdles
and compliance issues to bring this alternative form for finance to Brazil.
Much of the industry=E2=80=99s success will depend on the path the regulato=
rs take.
While the US regulation looked to untangle a drastically complicated
situation inherited from the Great Depression, Brazil faces no such
restrictions and is free to follow the regulatory approach taken by the UK
which has facilitated the growth of the most successful equity crowdfunding
market in the world. The government could further foster this development
with a data intensive approach to regulating the markets. EqSeed=E2=80=99s =
active
engagement with the CVM will hopefully encourage this. The equity
crowdfunding market can be hugely beneficial to the development of the
companies that will create a new generation of the Brazilian economy,
generating more competition and providing more and better products and
services for citizens =E2=80=93 something lacking in the Brazilian economy.

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<div dir=3D"ltr"><br><div class=3D"gmail_quote">---------- Forwarded messag=
e ----------<br>From: <b class=3D"gmail_sendername">Sherwood Neiss</b> <spa=
n dir=3D"ltr">&lt;<a href=3D"mailto:sherwood at theccagroup.com">sherwood at thec=
cagroup.com</a>&gt;</span><br>Date: Fri, Jun 24, 2016 at 1:54 AM<br>Subject=
: CCA&#39;s Rabbit Report - EqSeed - A Brazilian Equity Crowdfunding Platfo=
rm Tackling Economic Challenges<br>To: Michel &lt;<a href=3D"mailto:[email protected]=
p2pfoundation.net">michel at p2pfoundation.net</a>&gt;<br><br><br><u></u>

=09
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                            June 23, 2016
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                                            </tr>
                                        </tbody></table>
                                       =20

                                       =20
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cellpadding=3D"0" cellspacing=3D"0" style=3D"border-collapse:collapse">
                                            <tbody><tr>
                                                <td valign=3D"top" style=3D=
"padding-right:9px;padding-bottom:9px">
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n=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"" styl=
e=3D"border-collapse:collapse">
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<tr>
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=3D"https://cdn-images.mailchimp.com/icons/social-block-v2/outline-dark-for=
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737fcc2b&amp;id=3D82f2b9c969&amp;e=3D2791bf2d71" style=3D"color:#202020;fon=
t-family:Arial;font-size:12px;font-weight:normal;line-height:normal;text-al=
ign:center;text-decoration:none" target=3D"_blank">Forward</a>
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able>
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                                                        </tr>
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                                                </td>
                                            </tr>
                                        </tbody></table>
                                       =20

                                       =20
                                        <table align=3D"left" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" style=3D"border-collapse:collapse">
                                            <tbody><tr>
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"padding-right:9px;padding-bottom:9px">
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n=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"" styl=
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                                                                    <tbody>=
<tr>
                                                                        <td=
 align=3D"center" valign=3D"middle" width=3D"24">
                                                                           =
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?u=3Db0816e69963124d68737fcc2b&amp;id=3Da5a73d5ccd&amp;e=3D2791bf2d71" targ=
et=3D"_blank"><img src=3D"https://cdn-images.mailchimp.com/icons/social-blo=
ck-v2/outline-dark-linkedin-48.png" style=3D"display:block;border:0;min-hei=
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d>
                                                                        <td=
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                                                                           =
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?u=3Db0816e69963124d68737fcc2b&amp;id=3D90bad6d14a&amp;e=3D2791bf2d71" styl=
e=3D"color:#202020;font-family:Arial;font-size:12px;font-weight:normal;line=
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able>
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                                        </tbody></table>
                                       =20

                                       =20
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cellpadding=3D"0" cellspacing=3D"0" style=3D"border-collapse:collapse">
                                            <tbody><tr>
                                                <td valign=3D"top" style=3D=
"padding-right:0;padding-bottom:9px">
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                                                                        <td=
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                                       =20

                                   =20
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                    </td>
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            </tbody></table>
        </td>
    </tr>
</tbody></table>

                </td>
            </tr>
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</table></td>
							</tr>
							<tr>
								<td valign=3D"top" style=3D"background-color:#ffffff;border-top:0;b=
order-bottom:0;padding-top:0;padding-bottom:0">
								=09
									<table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" width=3D"300" style=3D"border-collapse:collapse">
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								=09
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=3D"0" width=3D"300" style=3D"border-collapse:collapse">
										<tbody><tr>
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								=09
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							<tr>
								<td valign=3D"top" style=3D"background-color:#ffffff;border-top:0;b=
order-bottom:2px solid #eaeaea;padding-top:0;padding-bottom:9px"><table bor=
der=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-w=
idth:100%;border-collapse:collapse">
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            <td valign=3D"top" style=3D"padding-top:9px">
              =09
		=09
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                <table align=3D"left" border=3D"0" cellpadding=3D"0" cellsp=
acing=3D"0" style=3D"max-width:100%;min-width:100%;border-collapse:collapse=
" width=3D"100%">
                    <tbody><tr>

                        <td valign=3D"top" style=3D"padding:0px 18px 9px;li=
ne-height:125%;word-break:break-word;color:#202020;font-family:Helvetica;fo=
nt-size:16px;text-align:left">

                            <p style=3D"line-height:125%;margin:10px 0;padd=
ing:0;color:#202020;font-family:Helvetica;font-size:16px;text-align:left"><=
span style=3D"line-height:1.6"><img align=3D"none" height=3D"69" src=3D"htt=
ps://gallery.mailchimp.com/b0816e69963124d68737fcc2b/images/c9b65955-56ac-4=
b5d-9804-b23c97da78b0.png" style=3D"width:597px;min-height:69px;margin:0px;=
border:0;outline:none;text-decoration:none" width=3D"597"></span></p>

<div><strong><u>Summary:</u></strong><br>
<span style=3D"line-height:20.8px">In a country struggling with economic, p=
olitical and social challenges, how does an equity crowdfunding platform be=
come part of the solution in filling the funding gap where regulations stif=
le business starts and investments? This RABBIT</span><a href=3D"#m_3910148=
7186352525__ftnref1" name=3D"m_39101487186352525__ftn1" title=3D"" style=3D=
"color:#2baadf;font-weight:normal;text-decoration:underline">[1]</a><span s=
tyle=3D"line-height:20.8px"> Report details one of the early pioneers in Br=
azil. </span><br>
=C2=A0<a href=3D"http://CrowdfundCapitalAdvisors.us2.list-manage.com/track/=
click?u=3Db0816e69963124d68737fcc2b&amp;id=3D51d360975d&amp;e=3D2791bf2d71"=
 style=3D"color:#2baadf;font-weight:normal;text-decoration:underline" targe=
t=3D"_blank"><span style=3D"font-family:arial,helvetica neue,helvetica,sans=
-serif"><img align=3D"right" height=3D"190" src=3D"https://gallery.mailchim=
p.com/b0816e69963124d68737fcc2b/images/561524e6-1a13-4af6-9f27-fca498077e76=
.png" style=3D"width:200px;min-height:190px;margin:0px;border:0;outline:non=
e;text-decoration:none" width=3D"200"></span></a><br>
<strong>Company: EqSeed</strong><strong>=C2=A0(</strong><strong><a href=3D"=
http://CrowdfundCapitalAdvisors.us2.list-manage1.com/track/click?u=3Db0816e=
69963124d68737fcc2b&amp;id=3Dee571a480a&amp;e=3D2791bf2d71" style=3D"color:=
#2baadf;font-weight:normal;text-decoration:underline" target=3D"_blank">w</=
a></strong><a href=3D"http://CrowdfundCapitalAdvisors.us2.list-manage.com/t=
rack/click?u=3Db0816e69963124d68737fcc2b&amp;id=3D5083a52ee5&amp;e=3D2791bf=
2d71" style=3D"color:#2baadf;font-weight:normal;text-decoration:underline" =
target=3D"_blank"><strong>ww.eqseed.com</strong></a><strong>) </strong><br>
<strong>Sector: =C2=A0 =C2=A0 =C2=A0Platforms &amp; Secondary Markets</stro=
ng><br>
<strong>Location:</strong>=C2=A0=C2=A0<strong>Rio de Janeiro, Brazil</stron=
g><br>
=C2=A0<br>
<strong><u>Deeper Dive:</u></strong><br>
<strong>1. What problem is EqSeed solving?</strong><br>
EqSeed is a pioneer equity crowdfunding platform based in Brazil whose goal=
 is to fill the very large funding gap that exists in Brazil for startups a=
nd SMEs.=C2=A0<br>
<br>
Many quality companies in Brazil cannot access the capital they need to gro=
w after they receive some initial funds from early stage accelerators and (=
limited) government programs. Accelerator investments are typically capped =
around =C2=A0BRL 150,000 (~US$44,000), which is generally enough for a comp=
any to develop an MVP but not enough to launch. After this there is early s=
tage venture capital, however, they generally invest greater than BRL 2M (~=
US$586,000) and back companies with valuations of at least BRL 10M (~US$2.9=
M). Between these two points lies a critical gap in the capital access mark=
et. Without access to one or two rounds of post accelerator funding and a 1=
2=E2=80=9324 month additional period of development, a large quantity of qu=
ality Brazilian startups cannot bridge the gap and do not survive or reach =
their full potential.<br>
<br>
The angel investment market, which typically fills this gap very effectivel=
y in Europe and the US, is extremely shallow in Brazil with very few active=
 startup investors in the sector. The angel investment market is also poorl=
y organized and severely underdeveloped with inconsistent structures and va=
luations and even investment terms that are often detrimental to the growth=
 of the investee companies. =C2=A0
<div style=3D"text-align:center"><br>
<a href=3D"http://CrowdfundCapitalAdvisors.us2.list-manage.com/track/click?=
u=3Db0816e69963124d68737fcc2b&amp;id=3D8ad555fcfd&amp;e=3D2791bf2d71" style=
=3D"color:#2baadf;font-weight:normal;text-decoration:underline" target=3D"_=
blank"><span style=3D"background-color:#afeeee">Listen to our in-depth inte=
rview with CEO Greg Kelly about EqSeed, the challenges and opportunities in=
 Brazil.</span></a><br>
=C2=A0</div>
<strong>2.Why is EqSeed necessary?</strong><br>
It is nearly impossible to access thousands of investors offline in Brazil.=
 However, EqSeed gives Brazilian companies access to thousands of investors=
 interested in investing in startups on their platform.=C2=A0EqSeed plays a=
 very hands on role and provides its startups the tools and structure to pu=
blish regulatory approved investment offers online. &quot;Using this platfo=
rm,=C2=A0companies can transform their personal and professional social net=
works into investors <em>and</em> professional support to take their compan=
ies to the next level,&quot; says co-founder Greg Kelly.<br>
<br>


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