[P2P-F] Fwd: Book : Gamification by Design

[Michel Bauwens]

---------- Forwarded message ----------
From: Dante-Gabryell Monson <dante.monson at gmail.com>
Date: Mon, Nov 7, 2011 at 6:17 PM
Subject: Book : Gamification by Design
To: econowmix at googlegroups.com


http://shop.oreilly.com/product/0636920014614.do

Whether you're an executive, developer, producer, or product
specialist, *Gamification
by Design* will show you how game mechanics can help you build customer
loyalty.

   - Discover the motivational framework game designers use to segment and
   engage consumers
   - Understand core game mechanics such as points, badges, levels,
   challenges, and leaderboards
   - Engage your consumers with reward structures, positive reinforcement,
   and feedback loops
   - Combine game mechanics with social interaction for activities such as
   collecting, gifting, heroism, and status




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