---------- Forwarded message --------- From: The Platform Design Toolkit Team <[email protected]> Date: Wed, Nov 25, 2020 at 8:16 PM Subject: Released: Read the New Foundations Whitepaper To: <[email protected]> Explore how Platform-Ecosystem thinking is changing, as the World is! Read the last updates on the Platform Design Toolkit View this email in your browser <https://mailchi.mp/platformdesigntoolkit/whitepaper-released?e=b760eb623a> Your regular Newsletter on Platforms with updates from Boundaryless - Platform Design Toolkit Dear Readers, here's your latest newsletter on Platforms – a curated list of links and news brought to you by the Boundaryless - Platform Design Toolkit Team <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=2dd2c6fc78&e=b760eb623a> . You should be aware already that, on 20 November, we reached a new milestone: we finally *released* *our new whitepaper:* *New Foundations of Platform-Ecosystem Thinking - Designing products and organizations for a changing world.* At the* live-streamed launch webinar,* we presented the *key findings of the paper*, described the whitepaper *journey*, and explained what's *coming next*. Building on these new foundations, we're going to create and prototype new tools and practices that resonate with the changing needs and priorities for organizations, platforms, and ecosystems in the 21st Century. In case you missed the launch, below you'll find all the *essential links.* Enjoy reading the *New Foundations of Platform-Ecosystem Thinking * whitepaper! <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=e300defd60&e=b760eb623a> <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=4dd7574e49&e=b760eb623a> At the* live-streamed launch webinar,* we presented the *key findings of the paper*, described the whitepaper *journey*, and explained what's *coming next*. What's coming next? We're going to be in touch with you soon about upcoming webinars and other opportunities to explore the key questions emerging from the whitepaper in depth. Until then, please *save the date for 18 December 4-6pm CET*: *our next whitepaper webinar* [*save to calendar* <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=ec93e5aa5b&e=b760eb623a>]. With special guests, we'll be unpacking the new and unfolding ideas and provocations from the whitepaper, and explore what else this peculiar year of 2020 has brought about in the fields of platform-ecosystem thinking and organizational design. <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=dbd5b75a89&e=b760eb623a> Watch a short documentary introducing the Whitepaper story and angle through some of the voices that contributed the research. *And now enjoy our ... PLATFORMS & ECOSYSTEMS * *KEY READS & MORE * *Our curated list of the best reads, videos, and podcasts to inform and transform your understanding **👇* *🗞️ Reads* *THE HIGHLIGHT OF THE ISSUE* *Engineering Scarcity ↴* <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=501527e86d&e=b760eb623a> James Currier <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=f4b3adf5b7&e=b760eb623a>recaps a recent podcast conversation with Eugene Wei. Status and other emotional aspects certainly play a great deal of a role in products (and networks) and many of these 12 points are essential to keep in mind as you design engaging platform strategies - "*engineering scarcity in a world of abundance*". *A Country-as-platform strategy for global influence ↴* <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=8d63d23bf5&e=b760eb623a> A great read from Sangeet Choudary <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=e73b8d8089&e=b760eb623a>expands many of the initial conversations we recently had in our podcast: a fundamental read to really understand the role of digital technologies and ecosystemic agreements as a new field of geopolitics. *Etsy and the Pandemic ↴* <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=169c4d7bda&e=b760eb623a> Interesting reflections on <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=95fac9ad57&e=b760eb623a>Marketplace Pulse <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=7863a89180&e=b760eb623a>on the pandemic and its impact on Etsy's numbers, driven by the need for Face Masks. A good nudge to review the latest number-crunching blogs on the website. *The Everlasting Dream of Financial Super Apps ↴* <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=7b92ab0b2a&e=b760eb623a> "Next to the international super-apps, there is room for 1 or 2 local super-apps (per region). Financial services companies are well-positioned to take this spot": a meaty blog post on financial ecosystem thinking <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=f74a9f1a45&e=b760eb623a> and doing by Joris Lochy. A must-read if you're in a bank or insurance company - albeit similar considerations can be done for carriers and other major incumbents. *Bringing an Ecosystem to the Market ↴* <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=a6eb0130a6&e=b760eb623a> In this short post <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=715ca0d049&e=b760eb623a>, Norma Watenpaugh catches one of the strategic choices you can make when bringing a new ecosystem strategy to the market: bring the challengers on board before the industry leaders. It reminded us of Google's choices with the early Android, dropping Nokia for newcomers such as Samsung, LG, and growing eastern brands (at that time) such as ZTE and HTC. Worth a (short) read. *The Democracy Flywheel ↴* <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=b4257959b0&e=b760eb623a> In this heartful piece <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=3683bdb8bb&e=b760eb623a>, Robyn Scott - an upcoming guest on Boundaryless Conversations Podcast <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=7c5fcd1f3c&e=b760eb623a> - makes the case for democracies to leverage on the same techniques that have been key to success for the large platforms of our times. Also, democracy has a Flywheel to leverage according to Apolitical founder. *A peek into Taobao Villages ↴* <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=f339025066&e=b760eb623a> This blog post <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=8407ebc41a&e=b760eb623a> highlights how the dynamics of e-commerce and fabrication transformed rural China: 2500 "Taobao Villages" are defined as administrative areas with more than 10% of the population involving in e-commerce activities. * How Apple Is Organized for Innovation ↴* <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=84078c2573&e=b760eb623a> It's interesting and important to look into views that subvert our assumptions sometimes: as the readers know we're all for ultra-modular architectures but what can a highly capable functional organization look like? *"Apple operates with no conventional managers in a multidimensional structure. To create such innovations, Apple relies on a structure that centers on functional expertise. <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=16e51587b8&e=b760eb623a> From multidimensional to functional structures. Its fundamental belief is that those with the most expertise and experience in a domain should have decision rights for that domain and may be useful for individuals and companies wanting to better understand how to succeed in rapidly changing environments."* *CLASSIC READINGS (2016) Steve Yegge's Google Platforms Rant** ↴* <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=b630f10b3f&e=b760eb623a> We must say that the work that *nfx *is doing by bringing audio life to classics of platform-ecosystem thinking is just awesome. Steve Yegge's 2016 rant on Google vs Amazon <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=56410575b2&e=b760eb623a>, is truly a classic in platform-organizations capabilities and how to build them. This audio version <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=86bd5e600a&e=b760eb623a> <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=c5a50e8dff&e=b760eb623a>is just 🔝 *... see our videos and podcast suggestions below * 📁*From The Archive* *On every issue of the newsletter we remind you of two articles from our gigantic content base that you may have lost - or simply was released before you joined our community. Worth a read:*

From April 2018 - *The 3 Social Layers of Platform Design <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=f8bd34bb2b&e=b760eb623a>*

In this post we explored the 3 neededd layers to focus on when designing platform strategies, the individual one, to empower unexpressed potential, the relationship layer to design for interactions and learn from and the ecosystem one, focusing in how to impact the ecosystem context where is developed.

From June 2019 - *Can public institutions be platforms?* <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=419a2f5c78&e=b760eb623a>

The focus of policy-making needs moves out into the ecosystem. In times of complexity, when one designs a policy, she needs to design it in light of the expectations, and potential, already present in the recipient’s ecosystem. With shrinking public footprints, it’s increasingly more difficult to imagine a policy that forces ecosystems toward certain behaviors. Wanna learn Platform Design? Grab your community discount. <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=06fe9863c2&e=b760eb623a> 🎙️ *Podcasts & Videos* *Did you catch up with the so far published Bounadryless Conversation Podcast Episodes?* <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=5b7423ebe2&e=b760eb623a> <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=9d7fb5f79c&e=b760eb623a> <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=0f5bbe7ee4&e=b760eb623a> <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=28e6e2ed42&e=b760eb623a> Stay tuned for the upcoming episodes with: - *Complexity Theory legend Dave Snowden *on scalable organizing in complexity - *Marketplace Tech leaders at* *Sharetribe *on the future of Marketplace Software - *Mirakl CEO & CO-Founder* Adrien Nussenbaum on connecting brands with markets - Apolitical founder *Robyn Scott *on the role of the public *Intel and Apple: disruption and differentiation **↴* <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=0b832ec3fa&e=b760eb623a> The latest episode from Exponent Podcast <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=0b22179812&e=b760eb623a>brings tremendous insights. In the meanwhile, James Allworth & Ben Thompson dive deep into Intel's lost advantage <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=fa8a86a954&e=b760eb623a> . Unmissable! * How do you destroy a tech monopoly? ↴* <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=4020ee205e&e=b760eb623a> Benedict Evans just launched a podcast channel, did you know that? A great recap <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=8fed185d8d&e=b760eb623a> on why to regulate platforms today, you actually need to dive deep into understanding the complex ways the value proposition unfolds into the market. *Experience Platform Webinar ↴* <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=98dd4d34d5&e=b760eb623a> A nice complement to last week's Podcast with Joe Pine: watch this webinar <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=be2c0e268b&e=b760eb623a> with Peter Evans, Joe Pine, and Joe Belliotti to dive deeper into experience platforms for a whole session around a multi-client study. Learn and Strategyze with us in our public online events! 👨🏿‍🎓 <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=efb25e8e07&e=b760eb623a> Join this new, short, accessible, all hands-on format based on *2-sessions / 11hrs *if you want to *bring your own project* and apply with our guidance the Platform Design Toolkit to accelerate it. The Sprint is the perfect option for *teams* that want to explore how the Platform Design Toolkit can fit into their *innovation practice*, and prototype new platform-based value propositions; <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=504e38d8b8&e=b760eb623a> Become part of an exclusive network of experts and facilitators that master the real potential of Platform Design, beyond buzzwords: join our classic, and updated for the occasion, Platform Design Bootcamp and join the 100+ certified facilitators Grab the Early Bird or the 15% community discount on Regulars <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=e46236ad8b&e=b760eb623a> All info on learning opportunities available here <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=b228f36890&e=b760eb623a> . [image: Facebook] <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=acef36cb2e&e=b760eb623a> Facebook <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=d0f2d6825a&e=b760eb623a> [image: Twitter] <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=68e73e4f26&e=b760eb623a> Twitter <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=05e1242ed9&e=b760eb623a> [image: LinkedIn] <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=ae07f311cf&e=b760eb623a> LinkedIn <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=6705c216af&e=b760eb623a> *Play with Platforms: Platform Design Toolkit* Enjoy Platform Design Toolkit 2.2 <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=18f25db75b&e=b760eb623a>*, *grown on several years of experience with startups, corporations, and institutions of all kinds. <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=ea9aee8657&e=b760eb623a> *Highlights on this release:* - an updated *Transaction Board* canvas, now more explicitly helping you to work on reducing transaction costs in interactions; - an *updated User Guide *(2.2); - the possibility to instantiate a *virtual board for online collaboration, *thanks to our partnership with Miro <https://platformdesigntoolkit.us11.list-manage.com/track/click?u=e272a9d50c52efb331777c60a&id=3b4b870daf&e=b760eb623a>, a leading online collaboration software worldwide. 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