---------- Forwarded message --------- From: Aline Frankfort & JL Baudoin from The Shapership Call < [email protected]> Date: Fri, Mar 19, 2021 at 8:18 PM Subject: When Mental Maps shape the Landscape To: <[email protected]> Change the maps, change the word When Mental Maps shape the Landscape <https://email.mg2.substack.com/c/eJxVkl2PojAUhn-N3Gn6QZFecGF0NZJF15lxNHNDSnuQKhQCZVj89Vt1k82m7Wn6nvfkJH2OFBYudTtGTd1Z7xFSOzYQGRi6EqyF1us7aFOtoiDgc4RCT0W-wiELPd2leQtQCV1Gtu3Ba_qs1FJYXZtHAUWEM-YVkUIoI5iBQIqwgAKXUglMfBCCB1SKV1_RKw1GQgTf0I61Aa-MCmubbkIXE7J2uytEA21X6GbW9VlnhbzNZF25TOPOUICZVmCsKKeVaLrp0z61BUxLYVQn3WtC17a-gZnQFYwxluRzPJPytr3WZHe90WS18H8u4yGjO_RXvyf32z1ZHfDufdDitEZO-727_iDJx5HtV8fB-RtJE73X8aBOW5vcF-P-44i3etCSfmrn13LD72qJx6_T-qo25XemYz7jU7Ma8sMvzoDFYxMs0uq0tm_Hc8PPTL8VX8tFnG_I-_v-4OmIIIIRxRxTPCdshmdZnuUsDKkQuU9gPudzIYkKc6KIYODnEx9VF_LfR3ltVGlZQOlEgpDvLJcHvWfOwUvdXfVG2zEFI7IS1IurfU3Hk3R6AQOtmxqVChvhwC3GQ4YDP3xhfICnnCLfoXd9VO2qTPQP3R9AyNMV>Change the maps, change the word <https://email.mg2.substack.com/c/eJxV0ctuhCAUBuCnGXYargoLFt30NQzCcaSDYADb-PbFcdE0ECAcTv7kw5oKz5RPvadS0bVM9dxBR_gpAWqFjI4CefJOD4MaMZbIae6IFBL5Mi0ZYDM-6JoPQPsxB29N9SleDQxTJQRa9TAToFaAnYUbmJRApVTKscEoOfKR3LnmcB6iBQ3fkM8UAQW91rqXB_t40M82y2p2yGX1e1-OuVRjX71NW6vskPYA7UAIk1TwzgQfoVuyia8l5dqZ6Lqv0M0tJPmIvKaYEsyIIoyMVPSkn5d5EVIyYxZOYRzVaCx1cqGOGgF8eXC8Pem_YJT15u0KoV1SjHl78rw03rWGMbV9O6Kv5wTRzAHc7VRv7bfc9IQIuf2Cm0zVZGhDKCnIwOXNckEyxTBvlC3HpdYV9R_FL470lu4> Aline Frankfort & JL Baudoin <https://email.mg2.substack.com/c/eJxV0ctuhCAUBuCnGXYargoLFt30NQzCcaSDYADb-PbFcdE0ECAcTv7kw5oKz5RPvadS0bVM9dxBR_gpAWqFjI4CefJOD4MaMZbIae6IFBL5Mi0ZYDM-6JoPQPsxB29N9SleDQxTJQRa9TAToFaAnYUbmJRApVTKscEoOfKR3LnmcB6iBQ3fkM8UAQW91rqXB_t40M82y2p2yGX1e1-OuVRjX71NW6vskPYA7UAIk1TwzgQfoVuyia8l5dqZ6Lqv0M0tJPmIvKaYEsyIIoyMVPSkn5d5EVIyYxZOYRzVaCx1cqGOGgF8eXC8Pem_YJT15u0KoV1SjHl78rw03rWGMbV9O6Kv5wTRzAHc7VRv7bfc9IQIuf2Cm0zVZGhDKCnIwOXNckEyxTBvlC3HpdYV9R_FL470lu4> Mar 19 <https://email.mg2.substack.com/c/eJxVUtuO2jAQ_RrytsiXXB_ywC4LDVqCaCm79CVy7AlxyK2xA5t8fR3YqqpszUgzc-Z6ONNwbrohbBulrUkkemghrOGmStAaOqtX0CVShK4beAj5lghtgX3Ht6RKsg6gYrIMddeD1fZpKTnTsqknAEUkcBwrD5GLg0AQTjjzbD8Qwqc8DVKBPGzTFNijLuuFhJpDCFfohqYGqwxzrVs1o4sZWZmvctZCp3LZzlWfKs34Zc6bynhYK428YiOmXEbd23rqgPGpnRld6eYCRi9h2GBOjsMHKS9R0ZC4uNDtcmG_vWxuKY3Rl33cjpdxu9zj-MdN8uqYn-j3NiW23Mk3WbO9NPHt6WMvd8Ur2R5On_HhYseHhYqqcuRD5Eb1Mz5JZHJETnz4OcWP4j0y-M3w631ViHV5TeUmmDe3ZTGWye_9S5-vnl-Pq23mFV26HitVPgXZfrnenb-tYr5UakbcXleJavqOg5nl7xa-7BUI2VfTjNPwlgwJIhhRHGCKPeLM8TzN0szxfcpYZhPwvMBjnAg_I4IwB-xsZqPqTP7brtWFleQ5lMZIELJNyHlKf_eZiydGV30t9ZBAzdISxIMM-kGpeyvJGWroDNVEwnSIXfOcwHewa_uP209soQFFtuGLqSMag6rDf_f-Axec5e0> [image: Comment] <https://email.mg2.substack.com/c/eJxVUluPojAU_jXypumFIn3gwehqNKuu4ziaeSGlPUgVCoEyLP76LTqbzaaXpN_5zqXnfFJYuJZ1H1VlY73him1fQWSga3KwFmqvbaCOtYqCgE8RCj0V-QqHLPR0E6c1QCF0Htm6Ba9qk1xLYXVpBgeKCGfMyyIqOJZBSHFAEGDOwqmgiJGQJSAhDYJXXtEqDUZCBF9Q96UBL48ya6tmRGcjsnS7yUQFdZPpatK0SWOFvE9kWThL5U6XgRkXYKzIx4WomvGTPrYZjHNhVCPdy9Gcw0ByUZe2vIMZ0QX0GyzJR38h-X19K8nudqfbxcz_Od90Cd2hb_yxfdwf28UB746dFuclctjv3e0H2b6f2H5x6hy_knSr93rTqfPabh-zfv9-wmvdaUk_tONrueIPNcf953l5U6v8K9EbPuFjs-jSwy_OgG36KpjFxXlp306Xil-Yfss-57NNuiLH4_4wIkFri7gp21qCq_1vI77xApRui-FPw1g8HRFEMKKYY4qnhE3wJEmTlIUhFSL1CUynfCokUWFKFBEM_HTko-JK_muwV0eFlhnkDiQI-Y5yHcI_bW7o8dDT1mjbx2BEkoN66cG-VPUsJb6CgdqpTcXCRjhwi_GQ4cAPX-MfBEM5Rb6TjMujSudlon8j_wM_y-ZQ> [image: Share] <https://email.mg2.substack.com/c/eJxVkl2PojAUhn-N3Gn6Qfm44MLoajSrruM4mrkhpT1IFQqBMiz--inqZLPpR9K370nP6XkEN3Ap6z6qysY4wxabvoJIQ9fkYAzUTttAHSsZeV7oIxQ4MnIlDljgqCZOa4CCqzwydQtO1Sa5EtyoUg8BFJGQMSeLEvAoChDGno-Zl1AXsTTEnCDi45R74vkub6UCLSCCL6j7UoOTR5kxVTOi0xFZ2NlkvIK6yVQ1adqkMVzcJqIs7E1lV5eBHhegDc_HBa-a8cM-NhmMc65lI-xpRBemvIEe0Tn0ayzIR38m-W11Lcn2eqOb-dT9PVt3Cd2il37f3G_3zXyPt4dO8dMCWe3v9vqLbN6PbDc_dtZfCbpRO7Xu5GllNvdpv3s_4pXqlKAfyvqVWIZ3OcP952lxlcv8K1HrcBKO9bxL939CBmzdV940Lk4L83Y8V-GZqbfsczZdp0tyOOz2I-K1poibsq2FrWH-U_1LL0CqthhqGnrxEkWpjf2MwZ3xGqzKxdCZH8FRkW0ARhSHmGKfsAmeJGmSsiCgnKcuAd8PfS6IDFIiCWfgpiMXFRfy3-c7dVQokUFuRYKQay2XIYvHnQXC5lEUrVamj0HzJAf5ZMU8iXtkHF9AQ21JlDE3EfbsYGHAsOcGTzQGmGhIkWtxsu_I0kbp6B8O33M676o> <https://email.mg2.substack.com/c/eJxVUs2upiAMfZrPnQb5ExYsbiaZ1zAFqjJXxQG8d755-kFdTSBtaWlP01MHBeeY3uaIuTSXGMv7QLPjd16xFEzNmTGNwRsp9UCIarzhvldCNSGPU0LcIKympBOb47RrcFBC3K8ERqgWolkMMoSJ95ooz5SVYlAWGOfWAVCqvHhw4fQBd4cGvzC9447NapZSjvxiHy_6s17n9y6fNhdwn52LW3WFDWasesLilkvXMiW-6I_fj8E-5hh9fU_reKQ4J8w5fGH154J41IwHgooLRFwwVdjTfWKNpxaJsNYp3loA1nI2YKtFr1rwllGLw6AV7zLrYIO_cYfv_PRVazzDuM27yXybXEs54GRbDVK23AFvQU3QagnOS6a5dnaUnPyRVHW_DpybYCihPWG97lk_UNH1nZ3sJJRiUKdKrx4GcNSriXoKAvn04mSb6X-japLZgltwrU5KCK9f5ou4O1ZbHavezj2U94g72BX9Q2l5FuMmeZxxx1QXxo9QTC_rEVqJXnL1MHhxzjQjvLJecXysWbvJCxyY8hKOfzb_yhM> As Einstein said, the world we have created is a product of our thought. We cannot change it without changing our thinking. Indeed, the VISIBLE Landscape outside is the “mirror” of the INVISIBLE Landscape of our “mental MAPS - perceptions, worldviews and stories which define “what is true”, good and possible. *What do we see outside? * *An Ego centric world of materialism, *focused on Efficiency, driven by *value capture, competition, growth, profit, productivity, power over, exclusion. * *This is **MAD land (leading to Massive Assured Destruction), *maintained by a series of “worldviews” such as the myth of progress, *making a career, *the* story of scarcity, the illusion of control and predictability.* Now look again and see the seeds and traces of a *radically different Future: an **ECO **centric world, *focused on resiliency, driven by systemic and regenerative value creation, organic collaboration, Power with, Inclusion. This is *NO MAD Land* *(leading to Mutually Assured Development), *sustained by radically different values and worldviews about Growth, Business, what it means to be Human and to live a meaningful Life. If we want to change the world, we need to change how we think and what we think We can see our voracious civilisation crashing down. So are the "old narratives", worldviews and myths which sustain it. This is the collapse of *MAD land *(leading to Massive Assured Destruction). *We need a Future we can believe in.* *A meaning making Story that *resonates with our deepest Aspirations and generates hope that a viable human Future is possible, in a *NO MAD Land* (based on Mutually Assisted Development). A Narrative able to generate the next appeal: a desire for the Future we want to create. This is the next big shift: from the Nostalgia of a Future forever gone to an "erotic" attraction towards a Future we want to create. So the Future we imagine can become the cause of our Present. Now is the time to dare to imagine it. To *make alternative narrative of the Future visible, desirable and actionable.* *"Be careful about the Present you create because it must look like the Future you dream of."* Rather than building the Future on Fear, Despair or Violence, Shapership stands for building it on Hope, Imagination and Radical Wisdom. It focuses on the need to boost Creative Thinking, Imagination and to create the Next Appeal. <https://email.mg2.substack.com/c/eJxVUtuO2jAQ_RrytsiXXB_ywC4LDVqCaCm79CVy7AlxyK2xA5t8fR3YqqpszUgzc-Z6ONNwbrohbBulrUkkemghrOGmStAaOqtX0CVShK4beAj5lghtgX3Ht6RKsg6gYrIMddeD1fZpKTnTsqknAEUkcBwrD5GLg0AQTjjzbD8Qwqc8DVKBPGzTFNijLuuFhJpDCFfohqYGqwxzrVs1o4sZWZmvctZCp3LZzlWfKs34Zc6bynhYK428YiOmXEbd23rqgPGpnRld6eYCRi9h2GBOjsMHKS9R0ZC4uNDtcmG_vWxuKY3Rl33cjpdxu9zj-MdN8uqYn-j3NiW23Mk3WbO9NPHt6WMvd8Ur2R5On_HhYseHhYqqcuRD5Eb1Mz5JZHJETnz4OcWP4j0y-M3w631ViHV5TeUmmDe3ZTGWye_9S5-vnl-Pq23mFV26HitVPgXZfrnenb-tYr5UakbcXleJavqOg5nl7xa-7BUI2VfTjNPwlgwJIhhRHGCKPeLM8TzN0szxfcpYZhPwvMBjnAg_I4IwB-xsZqPqTP7brtWFleQ5lMZIELJNyHlKf_eZiydGV30t9ZBAzdISxIMM-kGpeyvJGWroDNVEwnSIXfOcwHewa_uP209soQFFtuGLqSMag6rDf_f-Axec5e0> [image: Comment] <https://email.mg2.substack.com/c/eJxVUluPojAU_jXypumFIn3gwehqNKuu4ziaeSGlPUgVCoEyLP76LTqbzaaXpN_5zqXnfFJYuJZ1H1VlY73him1fQWSga3KwFmqvbaCOtYqCgE8RCj0V-QqHLPR0E6c1QCF0Htm6Ba9qk1xLYXVpBgeKCGfMyyIqOJZBSHFAEGDOwqmgiJGQJSAhDYJXXtEqDUZCBF9Q96UBL48ya6tmRGcjsnS7yUQFdZPpatK0SWOFvE9kWThL5U6XgRkXYKzIx4WomvGTPrYZjHNhVCPdy9Gcw0ByUZe2vIMZ0QX0GyzJR38h-X19K8nudqfbxcz_Od90Cd2hb_yxfdwf28UB746dFuclctjv3e0H2b6f2H5x6hy_knSr93rTqfPabh-zfv9-wmvdaUk_tONrueIPNcf953l5U6v8K9EbPuFjs-jSwy_OgG36KpjFxXlp306Xil-Yfss-57NNuiLH4_4wIkFri7gp21qCq_1vI77xApRui-FPw1g8HRFEMKKYY4qnhE3wJEmTlIUhFSL1CUynfCokUWFKFBEM_HTko-JK_muwV0eFlhnkDiQI-Y5yHcI_bW7o8dDT1mjbx2BEkoN66cG-VPUsJb6CgdqpTcXCRjhwi_GQ4cAPX-MfBEM5Rb6TjMujSudlon8j_wM_y-ZQ> [image: Share] <https://email.mg2.substack.com/c/eJxVkl2PojAUhn-N3Gn6Qfm44MLoajSrruM4mrkhpT1IFQqBMiz--inqZLPpR9K370nP6XkEN3Ap6z6qysY4wxabvoJIQ9fkYAzUTttAHSsZeV7oIxQ4MnIlDljgqCZOa4CCqzwydQtO1Sa5EtyoUg8BFJGQMSeLEvAoChDGno-Zl1AXsTTEnCDi45R74vkub6UCLSCCL6j7UoOTR5kxVTOi0xFZ2NlkvIK6yVQ1adqkMVzcJqIs7E1lV5eBHhegDc_HBa-a8cM-NhmMc65lI-xpRBemvIEe0Tn0ayzIR38m-W11Lcn2eqOb-dT9PVt3Cd2il37f3G_3zXyPt4dO8dMCWe3v9vqLbN6PbDc_dtZfCbpRO7Xu5GllNvdpv3s_4pXqlKAfyvqVWIZ3OcP952lxlcv8K1HrcBKO9bxL939CBmzdV940Lk4L83Y8V-GZqbfsczZdp0tyOOz2I-K1poibsq2FrWH-U_1LL0CqthhqGnrxEkWpjf2MwZ3xGqzKxdCZH8FRkW0ARhSHmGKfsAmeJGmSsiCgnKcuAd8PfS6IDFIiCWfgpiMXFRfy3-c7dVQokUFuRYKQay2XIYvHnQXC5lEUrVamj0HzJAf5ZMU8iXtkHF9AQ21JlDE3EfbsYGHAsOcGTzQGmGhIkWtxsu_I0kbp6B8O33M676o> *If you liked this post from *Shapership. 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