Profit measures the Consumer's lack of (co-)ownership in the Means of Production. Seeking to perpetuate Profit is seeking to perpetuate scarcity. We must choose the Consumers to *be* the Investors, with the return for that risk being the Product itself. This will cause those owners to never buy the Product again, since they will own it already. Only latecomers with insufficient ownership will need to purchase Product, and in that case, we will treat the Profit as their Investment so they too gain the (co-)ownership they need to protect them from those who would carelessly treat that overpayment as a reward for the current owners. Treating Profit as a reward for current owners causes a concentration of property (the rich get richer) and also incents those owners to destroy all other alternatives. It is the basis of artificial scarcity, manufactured destruction, and even war.