----- Forwarded Message ----- From: Ellen MacArthur Foundation <[email protected]> To: "[email protected]" <[email protected]> Sent: Monday, 30 January 2012, 12:59 Subject: Towards the Circular Economy Having trouble reading this email? View it on your browser. Not interested anymore? Unsubscribe Instantly. The Ellen MacArthur Foundation is proud to announce the publication of a new report: 'Towards the Circular Economy' This report is the first ever to look at the economic and business rationale for an accelerated transition towards a circular economy. The report was commissioned by the Ellen MacArthur Foundation with the support of its Founding Partners, B&Q, BT, Cisco, National Grid and Renault. McKinsey & Company, a global management consulting firm, provided the overall project management, developed the fact base and delivered the analytics. The report draws from the input and expertise of a wide range of academic and business leaders. On Friday Ellen MacArthur visited the World Economic Forum at Davos to provide a pre-briefing on the report to CEOs and thought-leaders. Ellen spoke to BBC World News live from Davos, and you can watch the interview here. Click the cover to visit the Towards the Circular Economy microsite and download the full report. back to top Forward this email to a friend. Not interested anymore? Unsubscribe.