---------- Forwarded message --------- From: Trond Arne Undheim <[email protected]> Date: Thu, Oct 8, 2020 at 11:42 PM Subject: Futurized - Cultured meat & Behavioral science in product design To: Michel Bauwens <[email protected]> [image: Futurized podcast - preparing you to deal with future disruption] <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-r/> *Hi Michel. * This week, Futurized tackles cultured meat as well as behavioral science in product design in two exciting interview episodes: - David Brandes, Managing Director and co-founder of Peace of Meat. - Matt Wallaert, behavioral scientist and author of *Start At The End: How To Build Products that Create Change*. -- FUTURIZED FROM DUBAI This week, my prep for the only foreign trip of this year is moving into high gear. Futurized will be reporting live from Dubai’s 12th Global Family Office Investment Summit 26-28 October 2020 <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-y/> (Ritossa Summits). This will enable Futurized's partners to reach new audiences, bringing the latest thinking on the next decade to the family office investment space and sharing that community's vision of the future to thought leaders in tech, government, and nonprofits that are already part of Futurized's reach. *Strict COVID-19 protocols will be observed, all entrants into UAE are tested, Emirates even demands a test to board the flight, and I hope to do most podcast recordings outside! As it turns out, with professional microphones you can record good audio through masks.* -- GUEST WISH LIST Here is the current podcast guest wish list I'm looking for intros to make happen over the next year. I'd really like to chat with Barack Obama, Elon Musk, Tim Berners-Lee, Mary Meeker, Jeffrey Li (Tencent), Eric Topol, Mark Cuban, Andrew Lo, and Sir James Dyson. Also, do you know any Fortune 500 CEOs, heads of international NGOs, or unicorn startup founders? Whilst I'm connected to some of them through LinkedIn already, if anybody knows such public figures (or others I should have thought of) and are willing to go out on a limb with a warm intro, I'd be extremely thankful. Also, please consider forwarding this email to a colleague you care about or somebody who should be a guest on Futurized. For every lead I get, I'll either send you a free book or donate $20 to charity, whichever you prefer. If you like the show, subscribe to Futurized in Apple Podcasts, Spotify, Google Podcasts, Amazon Music, iHeartRadio or Pandora, review it with a sentence, and ideally give it a 5 star rating. Have a great day! Trond Arne Undheim, Ph.D. Author of *Pandemic Aftermath* (2020), *Disruption Games (2020), Leadership
From Below (2008) and Future Tech (2021, forthcoming). See Trond's books <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-j/>.*
[image: The Future of Cultured Meat] <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-t/> In episode #36, The Future of Cultured Meat <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-i/>, futurist Trond Arne Undheim <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-d/> interviews David Brandes, Managing Director and co-founder of Peace of Meat. In this conversation, they talk about the technology of cell-based, cultured meat, the sustainability benefits of removing animals from food production, consumer trust, regulatory forces, disruption, and the future of food tech. The takeaway is that cultured meat is here to stay, although it’s introduction will take time and will vary depending on tech innovation speed, regulatory attitudes and consumer trust. COVID-19 has brought about a renewed discussion about food safety and worker safety—lab grown meat does not seem as far fetched as it once did. Listen to Episode #36 <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-h/> [image: Listen on Apple Podcasts] <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-k/> [image: Behavioral Science in Product Design] <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-u/> In episode #34, Behavioral Science in Product Design <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-o/>, futurist Trond Arne Undheim interviews Matt Wallaert, behavioral scientist and author of Start At The End: How To Build Products that Create Change. In this conversation, they talk about how the field of product design has evolved, the value of experimentation, discovery of cutting edge products, who does it well, corporations and startups, and how the future of product design is steeped in science. The takeaway is that behavioral science should be an obligatory part of product design and it cannot be an afterthought. Right now, most companies are overweight on data scientists and underweight on behavioral scientists, even though they are both needed in equal measure for a product to succeed. Listen to Episode #34 <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-b/> [image: Listen on Spotify] <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-n/> [image: Listen on Google Podcasts] <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-p/> *About Futurized* Futurized goes beneath the trends, tracking the underlying forces of disruption in tech, policy, business models, social dynamics, and the environment. Join Trond Arne Undheim, futurist, author, and serial entrepreneur as he tracks the societal impact of deep tech such as AI, blockchain, IoT, life science and robotics.On the show, he interviews smart people with a soul: founders, authors, executives, and emerging thought leaders. Each episode is a narrative journey marked by triumphs, failures, serendipity and insight — told by the people behind some of the world’s top emerging and established talent. Futurized.co <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-x/> is on Apple Podcast, Spotify, Google Podcasts, Amazon Music, iHeartRadio and Pandora, in fact it is, so far, syndicated to 20+ platforms <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-m/>. The show has listeners from 28 countries. Search for Futurized or put the RSS feed <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-c/> into your podcast player of choice. [image: Listen on Pandora] <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-q/> [image: Listen on iHeartRadio] <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-a/> [image: Futurized podcast on Amazon Music] <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-f/> [image: Facebook] <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-z/> [image: Twitter] <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-v/> [image: YouTube] <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-e/> [image: LinkedIn] <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-s/> [image: Website] <https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-g/> Yegii, Inc. | 8 Appleby Road, Wellesley, MA 02482 You are receiving this email because you are in Trond Undheim's LinkedIn Network. Unsubscribe <https://yegiiinc.cmail20.com/t/d-u-ctidjhy-jliiuhlhf-w/> -- P2P Foundation: http://wiki.p2pfoundation.net <http://p2pfoundation.net> - http://blog.p2pfoundation.net Discuss: http://lists.ourproject.org/cgi-bin/mailman/listinfo/p2p-foundation Updates: ; http://twitter.com/mbauwens; http://www.facebook.com/mbauwens Curation of news on p2p/commons developments: https://www.facebook.com/groups/p2p.open/