<div dir="ltr"><br><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">---------- Forwarded message ---------<br>From: <strong class="gmail_sendername" dir="auto">Trond Arne Undheim</strong> <span dir="auto"><<a href="mailto:info@yegii.com">info@yegii.com</a>></span><br>Date: Thu, Oct 8, 2020 at 11:42 PM<br>Subject: Futurized - Cultured meat & Behavioral science in product design<br>To: Michel Bauwens <<a href="mailto:michelsub2004@gmail.com">michelsub2004@gmail.com</a>><br></div><br><br><u></u>
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<div align="center" id="m_-5292347325892370292emb-email-header"><a style="text-decoration:none;color:#fff" href="https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-r/" target="_blank"><img style="display:block;height:auto;width:100%;border:0;max-width:560px" src="http://i1.cmail20.com/ei/d/5E/3EF/8E2/033545/csfinal/F_podcast_Podbean_header3.png" alt="Futurized podcast - preparing you to deal with future disruption" width="560"></a></div>
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<h1 class="m_-5292347325892370292size-14" style="Margin-top:0;Margin-bottom:0;font-style:normal;font-weight:normal;color:#353638;font-size:14px;line-height:21px" lang="x-size-14"><strong>Hi Michel. </strong></h1><p class="m_-5292347325892370292size-14" style="Margin-top:20px;Margin-bottom:0;font-size:14px;line-height:21px" lang="x-size-14">This week, Futurized tackles cultured meat as well as behavioral science in product design in two exciting interview episodes:</p><ul style="Margin-top:20px;Margin-bottom:0;Margin-left:24px;padding:0;list-style-type:disc"><li class="m_-5292347325892370292size-14" style="Margin-top:20px;Margin-bottom:0;Margin-left:0;font-size:14px;line-height:21px" lang="x-size-14"><p style="Margin-top:0;Margin-bottom:20px">David Brandes, Managing Director and co-founder of Peace of Meat.</p></li><li class="m_-5292347325892370292size-14" style="Margin-top:0;Margin-bottom:0;Margin-left:0;font-size:14px;line-height:21px" lang="x-size-14">Matt Wallaert, behavioral scientist and author of <em>Start At The End: How To Build Products that Create Change</em>.</li></ul><p class="m_-5292347325892370292size-14" style="Margin-top:20px;Margin-bottom:0;font-size:14px;line-height:21px" lang="x-size-14"> --</p><p class="m_-5292347325892370292size-14" style="Margin-top:20px;Margin-bottom:0;font-size:14px;line-height:21px" lang="x-size-14">FUTURIZED FROM DUBAI</p><p class="m_-5292347325892370292size-14" style="Margin-top:20px;Margin-bottom:0;font-size:14px;line-height:21px" lang="x-size-14">This week, my prep for the only foreign trip of this year is moving into high gear. Futurized will be reporting live from Dubai’s 12th <a style="text-decoration:underline;color:#289fd8" href="https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-y/" target="_blank">Global Family Office
Investment Summit 26-28 October 2020</a> (Ritossa Summits). This will enable Futurized's partners to reach new audiences, bringing the latest thinking on the next decade to the family office investment space and sharing that community's vision of the future to thought leaders in tech, government, and nonprofits that are already part of Futurized's reach. </p><p class="m_-5292347325892370292size-14" style="Margin-top:20px;Margin-bottom:0;font-size:14px;line-height:21px" lang="x-size-14"><em>Strict COVID-19 protocols will be observed, all entrants into UAE are tested, Emirates even demands a test to board the flight, and I hope to do most podcast recordings outside! As it turns out, with professional microphones you can record good audio through masks.</em></p><p class="m_-5292347325892370292size-14" style="Margin-top:20px;Margin-bottom:0;font-size:14px;line-height:21px" lang="x-size-14">--</p><p class="m_-5292347325892370292size-14" style="Margin-top:20px;Margin-bottom:0;font-size:14px;line-height:21px" lang="x-size-14">GUEST WISH LIST</p><p class="m_-5292347325892370292size-14" style="Margin-top:20px;Margin-bottom:0;font-size:14px;line-height:21px" lang="x-size-14">Here is the current podcast guest wish list I'm looking for intros to make happen over the next year. I'd really like to chat with Barack Obama, Elon Musk, Tim Berners-Lee, Mary Meeker, Jeffrey Li (Tencent), Eric Topol, Mark Cuban, Andrew Lo, and Sir James Dyson. Also, do you know any Fortune 500 CEOs, heads of international NGOs, or unicorn startup founders? Whilst I'm connected to some of them through LinkedIn already, if anybody knows such public figures (or others I should have thought of) and are willing to go out on a limb with a warm intro, I'd be extremely thankful. </p><p class="m_-5292347325892370292size-14" style="Margin-top:20px;Margin-bottom:0;font-size:14px;line-height:21px" lang="x-size-14">Also, please consider forwarding this email to a colleague you care about or somebody who should be a guest on Futurized. For every lead I get, I'll either send you a free book or donate $20 to charity, whichever you prefer. </p><p class="m_-5292347325892370292size-14" style="Margin-top:20px;Margin-bottom:0;font-size:14px;line-height:21px" lang="x-size-14">If you like the show, subscribe to Futurized in Apple Podcasts, Spotify, Google Podcasts, Amazon Music, iHeartRadio or Pandora, review it with a sentence, and ideally give it a 5 star rating.</p><p class="m_-5292347325892370292size-14" style="Margin-top:20px;Margin-bottom:20px;font-size:14px;line-height:21px" lang="x-size-14">Have a great day!</p>
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<p class="m_-5292347325892370292size-14" style="Margin-top:0;Margin-bottom:0;font-size:14px;line-height:21px" lang="x-size-14">Trond Arne Undheim, Ph.D.</p><p class="m_-5292347325892370292size-14" style="Margin-top:20px;Margin-bottom:20px;font-size:14px;line-height:21px" lang="x-size-14">Author of <em>Pandemic Aftermath</em> (2020), <em>Disruption Games (2020), Leadership From Below (2008) and Future Tech (2021, forthcoming). See <a style="text-decoration:underline;color:#289fd8" href="https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-j/" target="_blank">Trond's books</a>.</em></p>
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<a style="text-decoration:underline;color:#289fd8" href="https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-t/" target="_blank"><img style="border:0;display:block;height:auto;width:100%;max-width:547px" alt="The Future of Cultured Meat" width="547" src="http://i2.cmail20.com/ei/d/5E/3EF/8E2/033545/csfinal/F_CulturedMeat2_Twitter-9906db051404513c.png"></a>
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<p class="m_-5292347325892370292size-14" style="Margin-top:0;Margin-bottom:0;font-size:14px;line-height:21px" lang="x-size-14">In episode #36, <a style="text-decoration:underline;color:#289fd8" href="https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-i/" target="_blank">The Future of Cultured Meat</a>, futurist <a style="text-decoration:underline;color:#289fd8" href="https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-d/" target="_blank">Trond Arne Undheim</a> interviews David Brandes, Managing Director and co-founder of Peace of Meat.</p><p class="m_-5292347325892370292size-14" style="Margin-top:20px;Margin-bottom:0;font-size:14px;line-height:21px" lang="x-size-14">In this conversation, they talk about the technology of cell-based, cultured meat, the sustainability benefits of removing animals from food
production, consumer trust, regulatory forces, disruption, and the future of food tech. </p><p class="m_-5292347325892370292size-14" style="Margin-top:20px;Margin-bottom:20px;font-size:14px;line-height:21px" lang="x-size-14">The takeaway is that cultured meat is here to stay, although it’s introduction will take time and will vary depending on tech innovation speed, regulatory attitudes and consumer trust. COVID-19 has brought about a renewed discussion about food safety and worker safety—lab grown meat does not seem as far fetched as it once did.</p>
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<u></u><a style="border-radius:4px;display:inline-block;font-size:14px;font-weight:bold;line-height:24px;padding:12px 24px;text-align:center;text-decoration:none!important;color:#ffffff!important;background-color:#7ed957;font-family:Merriweather,Georgia,serif" href="https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-h/" target="_blank">Listen to Episode #36</a><u></u>
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<a style="text-decoration:underline;color:#289fd8" href="https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-u/" target="_blank"><img style="border:0;display:block;height:auto;width:100%;max-width:547px" alt="Behavioral Science in Product Design" width="547" src="http://i4.cmail20.com/ei/d/5E/3EF/8E2/033545/csfinal/F_Behavior_Twitter-9906db051404513c.png"></a>
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<p class="m_-5292347325892370292size-14" style="Margin-top:0;Margin-bottom:0;font-size:14px;line-height:21px" lang="x-size-14">In episode #34, <a style="text-decoration:underline;color:#289fd8" href="https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-o/" target="_blank">Behavioral Science in Product Design</a>, futurist Trond Arne Undheim interviews Matt Wallaert, behavioral scientist and author of Start At The End: How To Build Products that Create Change. </p><p class="m_-5292347325892370292size-14" style="Margin-top:20px;Margin-bottom:0;font-size:14px;line-height:21px" lang="x-size-14">In this conversation, they talk about how the field of product design has evolved, the value of experimentation, discovery of cutting edge products, who does it well, corporations and startups, and how the future of product design is steeped in science. </p><p class="m_-5292347325892370292size-14" style="Margin-top:20px;Margin-bottom:20px;font-size:14px;line-height:21px" lang="x-size-14">The takeaway is that behavioral science should be an obligatory part of product design and it cannot be an afterthought. Right now, most companies are overweight on data scientists and underweight on behavioral scientists, even though they are both needed in equal measure for a product to succeed.</p>
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<u></u><a style="border-radius:4px;display:inline-block;font-size:14px;font-weight:bold;line-height:24px;padding:12px 24px;text-align:center;text-decoration:none!important;color:#ffffff!important;background-color:#7ed957;font-family:Merriweather,Georgia,serif" href="https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-b/" target="_blank">Listen to Episode #34</a><u></u>
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<h2 style="Margin-top:0;Margin-bottom:16px;font-style:normal;font-weight:normal;color:#353638;font-size:17px;line-height:26px"><strong>About Futurized</strong></h2>
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<h1 class="m_-5292347325892370292size-14" style="Margin-top:0;Margin-bottom:0;font-style:normal;font-weight:normal;color:#353638;font-size:14px;line-height:21px" lang="x-size-14">Futurized goes beneath the trends, tracking the underlying forces of disruption in tech, policy, business models, social dynamics, and the environment. Join Trond Arne Undheim, futurist, author, and serial entrepreneur as he tracks the societal impact of deep tech such as AI, blockchain, IoT, life science and robotics.</h1><h1 class="m_-5292347325892370292size-14" style="Margin-top:20px;Margin-bottom:0;font-style:normal;font-weight:normal;color:#353638;font-size:14px;line-height:21px" lang="x-size-14">On the show, he interviews smart people with a soul: founders, authors, executives, and emerging thought leaders. Each episode is a narrative journey marked by triumphs, failures, serendipity and insight — told by the people
behind some of the world’s top emerging and established talent.</h1><p class="m_-5292347325892370292size-14" style="Margin-top:20px;Margin-bottom:0;font-size:14px;line-height:21px" lang="x-size-14"><a style="text-decoration:underline;color:#289fd8" href="https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-x/" target="_blank">Futurized.co</a> is on Apple Podcast, Spotify, Google Podcasts, Amazon Music, iHeartRadio and Pandora, in fact it is, so far, <a style="text-decoration:underline;color:#289fd8" href="https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-m/" target="_blank">syndicated to 20+ platforms</a>. The show has listeners from 28 countries. Search for Futurized or put the <a style="text-decoration:underline;color:#289fd8" href="https://yegiiinc.cmail20.com/t/d-l-ctidjhy-jliiuhlhf-c/" target="_blank">RSS feed</a> into your podcast player of choice.</p><p class="m_-5292347325892370292size-14" style="Margin-top:20px;Margin-bottom:20px;font-size:14px;line-height:21px" lang="x-size-14"> </p>
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</div><br clear="all"><div><br></div>-- <br><div dir="ltr" class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div>P2P Foundation: <a href="http://p2pfoundation.net" target="_blank">http://wiki.p2pfoundation.net</a> - <a href="http://blog.p2pfoundation.net" target="_blank">http://blog.p2pfoundation.net</a> <br><br>Discuss: <a href="http://lists.ourproject.org/cgi-bin/mailman/listinfo/p2p-foundation" target="_blank">http://lists.ourproject.org/cgi-bin/mailman/listinfo/p2p-foundation</a><br><br>Updates: ; <a href="http://twitter.com/mbauwens" target="_blank">http://twitter.com/mbauwens</a>; <a href="http://www.facebook.com/mbauwens" target="_blank">http://www.facebook.com/mbauwens</a></div><div><br></div><div>Curation of news on p2p/commons developments: <a href="https://www.facebook.com/groups/p2p.open/" target="_blank">https://www.facebook.com/groups/p2p.open/</a><br><br><br><br><br></div></div></div></div>