<div dir="ltr"><br><div class="gmail_quote">---------- Forwarded message ----------<br>From: <b class="gmail_sendername"></b> <span dir="ltr"><<a href="mailto:douglas@rushkoff.com">douglas@rushkoff.com</a>></span><br>Date: Sun, Mar 20, 2016 at 6:46 AM<br>Subject: BookTV tonight and more<br>To: <a href="mailto:rushkoff@simplelists.com">rushkoff@simplelists.com</a><br><br><br><div dir="ltr"><div>I've been traveling and promoting the cause of "digital distributism" along with my book. It's been great but exhausting. I did <a href="http://link.brightcove.com/services/player/bcpid4737475051001?bckey=AQ~~,AAADf1OjKiE~,mDP7QD494oAFZ4aKbZ1R-V15ZQuwI0mU&bclid=4740425276001&bctid=4799749120001" target="_blank">this talk</a> at the SouthBySouthWest festival, and the followed up with 15 interviews over the next 10 hours. </div><div><br></div><div>There have been a whole lot of great interviews and articles on the book and its issues. And I've been making an impassioned plea for people not to rely on a single interview or tweet as a substitute for getting a full 'education' on how digital economics works and how to optimized it for distributed prosperity instead of winner-takes-all extremes. It took us over 500 years to get into this predicament, and it really does take a few hours to absorb what happened, why it happened, and how we can make it better. </div><div><br></div><div>Anyway, I'm posting the best of what's happening on my blog, and sharing as much as I can here. </div><div><br></div><div>I will be on BookTV tonight (Friday) at 8:15p. That's a show on CSPAN-2, for which they shot the discussion about the book I had with New America Foundation at Civic Hall in NYC. </div><div><br></div><div>I've got some great big events upcoming. </div><div><br></div><div>San Francisco! </div><div> - <a href="http://www.citylights.com/info/?fa=event&event_id=2558" target="_blank">City Lights</a>, Wednesday, March 23, 7p</div><div> - SF <a href="http://www.commonwealthclub.org/events/2016-03-24/douglas-rushkoff-throwing-rocks-google-bus—how-growth-became-enemy-prosperity" target="_blank">Commonwealth Club</a>, Thursday March 24, 6:30p</div><div><br></div><div>NYC!</div><div> - <a href="http://www.92y.org/Event/Throwing-Rocks-at-the-Google-Bus" target="_blank">92nd St Y</a>, March 30, 7pm (get student-rate tickets)</div><div> - <a href="http://www.webvisionsevent.com/new-york/" target="_blank">Webvisions</a>, April 7 (it's a whole conference, though - no a la carte)</div><div><br></div><div>More soon. For now, here's a piece and super-short video you might have missed, from TechTimes:</div><div><br></div><div>DOUGLAS RUSHKOFF ON ‘THROWING ROCKS AT THE GOOGLE BUS: HOW GROWTH BECAME THE ENEMY OF PROSPERITY’ by Stacey Szewczyk<br></div><div><br></div><div><p style="border:0px;font-family:'Open Sans',sans-serif;font-size:14px;margin:0px 0px 1rem;outline:0px;padding:0px;vertical-align:baseline;line-height:1.75;color:rgb(0,0,0);letter-spacing:0.6333330273628235px">In late 2013, activists in San Francisco and nearby Oakland responded to an influx of affluent tech workers to the Bay Area, and the attendant skyrocketing rents, by throwing rocks at the buses Google provided to shuttle <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">its</span>employees to and from Silicon Valley.</p><p style="border:0px;font-family:'Open Sans',sans-serif;font-size:14px;margin:0px 0px 1rem;outline:0px;padding:0px;vertical-align:baseline;line-height:1.75;color:rgb(0,0,0);letter-spacing:0.6333330273628235px">The event forms the backdrop for Douglas <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">Rushkoff</span><span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">‘s</span> latest book, <em style="border:0px;font-family:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">Throwing Rocks at the Google Bus: How Growth Became The Enemy of Prosperity</em> (Portfolio/Penguin, 2016), a <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">historically-minded</span> look at the effects digital technology has had on local economies, big business and the life expectancy of the corporation as we know it.</p><p style="border:0px;font-family:'Open Sans',sans-serif;font-size:14px;margin:0px 0px 1rem;outline:0px;padding:0px;vertical-align:baseline;line-height:1.75;color:rgb(0,0,0);letter-spacing:0.6333330273628235px">As a bestselling author of books about the interface between digital technology and culture, ranging from <em style="border:0px;font-family:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline"><span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">Cyberia</span>, Life in the Trenches of Hyperspace</em>(<span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">HarperOne</span>, <a href="tel:1994" value="+661994" target="_blank">1994</a>), a survey of the subcultures evolving around the <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">then-burgeoning</span> World Wide Web, to <em style="border:0px;font-family:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">Present Shock: When Everything Happens Now</em> (Current, 2013), a critique of our digitally enhanced present, Dougles Rushkoff is a top future tech speaker and <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">sought-after</span>consultant among <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">CEOs</span>under pressure to sharpen their digital edge.</p><p style="border:0px;font-family:'Open Sans',sans-serif;font-size:14px;margin:0px 0px 1rem;outline:0px;padding:0px;vertical-align:baseline;line-height:1.75;color:rgb(0,0,0);letter-spacing:0.6333330273628235px">In his view, the problem with Google and other <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">high-tech</span> corporations is that they are configured to extract value from people and communities to fulfill shareholder expectations of constant growth, and <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">that’s</span> inappropriate in a digitally charged world. <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">Long-term</span> survival in a digital landscape requires corporations to “<span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">re-code</span>” for greater value creation, scalability and sustainablility.</p><p style="border:0px;font-family:'Open Sans',sans-serif;font-size:14px;margin:0px 0px 1rem;outline:0px;padding:0px;vertical-align:baseline;line-height:1.75;color:rgb(0,0,0);letter-spacing:0.6333330273628235px"></p><p style="border:0px;font-family:'Open Sans',sans-serif;font-size:14px;margin:0px 0px 1rem;outline:0px;padding:0px;vertical-align:baseline;line-height:1.75;color:rgb(0,0,0);letter-spacing:0.6333330273628235px">“<span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">They’re</span> still operating as if they were <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">twentieth-century</span> industrial corporations – only the original corporate code is now being executed by entirely more powerful and rapidly acting business plans,” he writes in a <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">keyed-up</span> <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">technospeak</span> that enlivens erudite historical passages, and <em style="border:0px;font-family:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">Economics for <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">Dummies</span></em><span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">-style</span><span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">explainers</span>, in an engaging discourse on the parameters of a digital economy. “What algorithms do to the trading floor, digital business does to the economy. In the purely rational light of the computer program, a digital corporation is optimized to convert cash into share price – money and value into pure capital.”</p><p style="border:0px;font-family:'Open Sans',sans-serif;font-size:14px;margin:0px 0px 1rem;outline:0px;padding:0px;vertical-align:baseline;line-height:1.75;color:rgb(0,0,0);letter-spacing:0.6333330273628235px">The bigger the corporation, the less efficient it becomes at putting its cash to work. “You have giant companies sitting on tons and tons of cash but they <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">don’t</span>know how to deploy it,” he says. “They <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">don’t</span> have research and development. They <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">don’t</span> even do their own work. <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">They’ve</span> outsourced their competencies.”</p><p style="border:0px;font-family:'Open Sans',sans-serif;font-size:14px;margin:0px 0px 1rem;outline:0px;padding:0px;vertical-align:baseline;line-height:1.75;color:rgb(0,0,0);letter-spacing:0.6333330273628235px">Among other things, <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">Rushkoff</span><span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">‘s</span> book is a call for tech companies to recalibrate their growth targets, <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">re-educate</span> their shareholders and redirect profits back to the communities that comprise their markets.</p><p style="border:0px;font-family:'Open Sans',sans-serif;font-size:14px;margin:0px 0px 1rem;outline:0px;padding:0px;vertical-align:baseline;line-height:1.75;color:rgb(0,0,0);letter-spacing:0.6333330273628235px">“Big companies need to begin thinking of their employees and the towns in which they operate as economies they need to develop,” says Rushkoff. “You can make platforms that are optimized toward helping people create and transact value. If your users get rich, <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">that’s</span> not a bad thing. <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">That’s</span> not money <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">you’ve</span> lost.<span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">It’s</span> money that comes into the ecosystem of your business.”</p><p style="border:0px;font-family:'Open Sans',sans-serif;font-size:14px;margin:0px 0px 1rem;outline:0px;padding:0px;vertical-align:baseline;line-height:1.75;color:rgb(0,0,0);letter-spacing:0.6333330273628235px"><span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">He’s</span> speaking to <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">Walmart</span>, <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">Uber</span> and every mobile app developer with aspirations of making his or her first billion by 30. <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">He’s</span> speaking from <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">Codecademy</span>, in New<span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">York’s</span><span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">FlatIron</span> District, a free, <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">online</span> coding school where he serves on the advisory board.</p><p style="border:0px;font-family:'Open Sans',sans-serif;font-size:14px;margin:0px 0px 1rem;outline:0px;padding:0px;vertical-align:baseline;line-height:1.75;color:rgb(0,0,0);letter-spacing:0.6333330273628235px">“Their business model is based on helping people create value and transact between each other,” says Rushkoff, holding forth from a co-working space armchair like a bantam edition of an Oxford World Classic – his manner is a Marshall McLuhan-Woody Allen mash-up.” After <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">you’ve</span> learned a little bit of code you get up to a level where other students can pay you to tutor them in their lessons. <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">There’s</span> all these different ways that the platform lets people create value. And <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">that’s</span> really the trick in the modern Internet.”</p><p style="border:0px;font-family:'Open Sans',sans-serif;font-size:14px;margin:0px 0px 1rem;outline:0px;padding:0px;vertical-align:baseline;line-height:1.75;color:rgb(0,0,0);letter-spacing:0.6333330273628235px">A longtime observer of the digital landscape, he sees a world where the Internet can no longer make money purely by extracting value. “Look at <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">what’s </span>happening to <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">Uber</span> and <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">its </span>drivers,” he says. “People <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">can’t</span> be squeezed anymore.”</p><p style="border:0px;font-family:'Open Sans',sans-serif;font-size:14px;margin:0px 0px 1rem;outline:0px;padding:0px;vertical-align:baseline;line-height:1.75;color:rgb(0,0,0);letter-spacing:0.6333330273628235px">Rushkoff calls for harnessing the <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">hyper-local</span>, <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">hands-on</span> applications digital tools offer to introduce <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">value-building</span> to businessess that currently focus on value extraction. His book advocates for replacing corporate growth imperatives with<span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">long-term</span> sustainability.</p><p style="border:0px;font-family:'Open Sans',sans-serif;font-size:14px;margin:0px 0px 1rem;outline:0px;padding:0px;vertical-align:baseline;line-height:1.75;color:rgb(0,0,0);letter-spacing:0.6333330273628235px">“All you have to do is think of your business, the way you start it, the way you run it and even the way you sell it – think of it less as something to grow and flip and rather as something that has a sustainable business model,” he suggests. “Think about your company like a family business where, instead of trying to earn enough money so that you could pay for your <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">child’s</span> future, [you] think about creating a business where your kid would want to work.”</p><p style="border:0px;font-family:'Open Sans',sans-serif;font-size:14px;margin:0px 0px 1rem;outline:0px;padding:0px;vertical-align:baseline;line-height:1.75;color:rgb(0,0,0);letter-spacing:0.6333330273628235px">Throwing rocks at Google shuttle buses is, in <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">Rushkoff</span><span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">‘s</span> view, a wrongheaded response to a system that is working as it was programmed to work. Reprogramming the system is the way to effect change.</p><p style="border:0px;font-family:'Open Sans',sans-serif;font-size:14px;margin:0px 0px 1rem;outline:0px;padding:0px;vertical-align:baseline;line-height:1.75;color:rgb(0,0,0);letter-spacing:0.6333330273628235px">“People <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">don’t</span> realize how much power they have,” says Rushkoff. “And <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">that’s </span>partly because the real world has been dwarfed by this digital simulacra which seems much more important than our reality, but <span style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">its</span> not – it needs to be in service of our reality.”</p></div><div><br></div><div><br></div><div><br></div>
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