<div dir="ltr"><br><br><div class="gmail_quote">---------- Forwarded message ----------<br>From: <b class="gmail_sendername">Orsan Senalp</b> <span dir="ltr"><<a href="mailto:orsan1234@gmail.com">orsan1234@gmail.com</a>></span><br>
Date: Wed, Apr 30, 2014 at 11:13 AM<br>Subject: [Networkedlabour] Fwd: <nettime> Shoshana Zuboff: Dark Google<br>To: <a href="mailto:networkedlabour@lists.contrast.org">networkedlabour@lists.contrast.org</a><br><br>
<br><div dir="auto"><div>Might be interesting for the list..<br><br><br></div><div><br>Begin forwarded message:<br><br></div><blockquote type="cite"><div><b>Resent-From:</b> <a href="mailto:nettime@kein.org" target="_blank">nettime@kein.org</a><br>
<b>From:</b> Florian Cramer <<a href="mailto:fcramer@pleintekst.nl" target="_blank">fcramer@pleintekst.nl</a>><br><b>Date:</b> 30 april 2014 14:23:37 CEST<br><b>Resent-To:</b> Nettime <<a href="mailto:nettime-l@kein.org" target="_blank">nettime-l@kein.org</a>><br>
<b>To:</b> Nettime <<a href="mailto:nettime-l@kein.org" target="_blank">nettime-l@kein.org</a>><br><b>Subject:</b> <b><nettime> Shoshana Zuboff: Dark Google</b><br><br></div></blockquote><blockquote type="cite">
<div><span>Published today in Frankfurter Allgemeine Zeitung:</span><br><span></span><br><span>"We witness the rise of a new absolute power. Google transfers its radical</span><br><span>politics from cyberspace to reality. It will earn its money by knowing,</span><br>
<span>manipulating, controlling the reality and cutting it into the tiniest</span><br><span>pieces."</span><br><span></span><br><span><a href="http://www.faz.net/aktuell/feuilleton/debatten/the-digital-debate/shoshanna-zuboff-dark-google-12916679.html?printPagedArticle=true" target="_blank">http://www.faz.net/aktuell/feuilleton/debatten/the-digital-debate/shoshanna-zuboff-dark-google-12916679.html?printPagedArticle=true</a></span><br>
<span></span><br><span></span><br><span>Quotes from the article:</span><br><span></span><br><span>"During the second half of the twentieth century, more education and</span><br><blockquote type="cite"><span>complex social experience produced a new kind of individual. No longer</span><br>
</blockquote><blockquote type="cite"><span>content to conform to the mass, more people sought their own unique paths</span><br></blockquote><blockquote type="cite"><span>to self-determination. [...]</span><br></blockquote>
<span></span><br><span>The arrival of the Internet provided a new way forward. [...] This was a</span><br><blockquote type="cite"><span>new 'networked public sphere,' as legal scholar Yochai Benkler called it.</span><br>
</blockquote><blockquote type="cite"><span>[...]</span><br></blockquote><blockquote type="cite"><span>The whole topography of cyberspace then began to morph as Google and</span><br></blockquote><blockquote type="cite"><span>Facebook shifted away from the ethos of the public web, while carefully</span><br>
</blockquote><blockquote type="cite"><span>retaining its rhetoric. They began to develop a new logic of operations in</span><br></blockquote><blockquote type="cite"><span>what had until then been a blank area. The new zone didn???t resemble the</span><br>
</blockquote><blockquote type="cite"><span>bricks and mortar world of commerce, but neither did it follow the norms of</span><br></blockquote><blockquote type="cite"><span>the open web. This confused and distracted users. In fact, the firms were</span><br>
</blockquote><blockquote type="cite"><span>developing a wholly new business logic that incorporated elements of the</span><br></blockquote><blockquote type="cite"><span>conventional logic of corporate capitalism ??? especially its adversarialism</span><br>
</blockquote><blockquote type="cite"><span>toward end consumers ??? along with elements from the new Internet world ???</span><br></blockquote><blockquote type="cite"><span>especially its intimacy. The outcome was the elaboration of a new</span><br>
</blockquote><blockquote type="cite"><span>commercial logic based on hidden surveillance. Most people did not</span><br></blockquote><blockquote type="cite"><span>understand that they and their friends were being tracked, parsed, and</span><br>
</blockquote><blockquote type="cite"><span>mined without their knowledge or consent."</span><br></blockquote><span></span><br><span></span><br><span>So far, these are no new insights for Nettimers. But Zuboff adds two</span><br>
<span>interesting ideas:</span><br><span></span><br><span>(1) According to her, it's a mistake to think of Internet capitalism having</span><br><span>destroyed privacy, but privacy has just been transferred. It shifted from</span><br>
<span>individuals to Google and the NSA who "assert a right to privacy with</span><br><span>respect to their surveillance tactics and then exercise their choice to</span><br><span>keep those tactics secret". Zuboff characterizes, from what seems to be a</span><br>
<span>liberal viewpoint, as a new form of absolutism. Alternatively, it could be</span><br><span>described as a 21st century form of cognitive capitalism that follows the</span><br><span>post-democratic/post-<a href="tel:1990" value="+661990" target="_blank">1990</a> success formula of oligarchical capitalism.</span><br>
<span></span><br><span>(2) Zuboff quotes Karl Polanyi's model of three "fictional commodities" on</span><br><span>which industrial capitalism is based: the reinvention of human life as</span><br><span>labor, the reinvention of nature as real estate and the reinvention of</span><br>
<span>purchasing power as money. For Zuboff, Google adds a "fourth fictional</span><br><span>commodity" that is "emerging as a dominant characteristic of market</span><br><span>dynamics in the 21st century": "'Reality' is about to undergo the same kind</span><br>
<span>of fictional transformation and be reborn as 'behavior.' This includes the</span><br><span>behavior of creatures, their bodies, and their things. It includes actual</span><br><span>behavior and data about behavior."</span><br>
<span></span><br><span>-F</span><br><span></span><br><span></span><br><span># distributed via <nettime>: no commercial use without permission</span><br><span># <nettime> is a moderated mailing list for net criticism,</span><br>
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<br></div><br><br clear="all"><div><br></div>-- <br><div dir="ltr"><div><b>Please note an intrusion wiped out my inbox on February 8; I have no record of previous communication, proposals, etc ..</b></div><div><br></div>
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<br>#82 on the (En)Rich list: <a href="http://enrichlist.org/the-complete-list/" target="_blank">http://enrichlist.org/the-complete-list/</a> <br></div>
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