<div dir="ltr"><br><br><div class="gmail_quote">---------- Forwarded message ----------<br>From: <b class="gmail_sendername">John Robb (Resilient Communities)</b> <span dir="ltr"><<a href="mailto:admin@resilientcommunities.com">admin@resilientcommunities.com</a>></span><br>
Date: Tue, Apr 23, 2013 at 11:14 PM<br>Subject: A Resilient Business Must Do This First<br>To: <a href="mailto:michelsub2004@gmail.com">michelsub2004@gmail.com</a><br><br><br>
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<span style="font-family:georgia,palatino">Having problems viewing this
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<span style="font-family:georgia">How Do You Build a Resilient Business?
Build a Community First
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By John Robb
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<font size="3">Here's a letter for anybody that is interesting in starting a
local business or running a business from home that sells products
online.</font>
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<p>
<font size="3">_________</font>
</p>
<p>
<font size="3">I interviewed a couple of successful entrepreneurs last week on
the Resilient Roundtable.</font>
</p>
<p>
<font size="3">They are doing so well and having such a good time with their
new business that they recently quit their "day jobs."</font>
</p>
<p>
<font size="3">That makes them very lucky. �They get to spend their
productive hours on creative, innovative, and challenging work they can enjoy,
locally.</font>
</p>
<p>
<font size="3">Not only that, they can support themselves financially doing
it.</font>
</p>
<p>
<font size="3">What made them successful?</font>
</p>
<p>
<font size="3">It's a feature we are going to see again and again in successful
businesses. �It's a feature that is going to make them resilient.</font>
</p>
<p>
<font size="3">They built a small, but growing, community of customers and fans
<b>before</b> they sold their first product<b>.</b></font>
</p>
<p>
<font size="3"><a href="https://cs962.infusionsoft.com/app/linkClick/9292/2d7e2301ea2188a0/1988046/fa1ff43d49124c05" target="_blank"><img src="" alt="10000Fans" height="83" width="300"></a></font>
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<font size="3">A community of people that are enthusiastic about what they
build.</font>
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<p>
<font size="3">A community that supported them when they launched and is now
supporting them as they build out the business.</font>
</p>
<p>
<font size="3"><b>A Resilient Business�</b></font>
</p>
<p>
<font size="3">Here's what makes this both a revolutionary and resilient
improvement to running a small business.</font>
</p>
<p>
<font size="3">Building a community first allowed them to
avoid/bypass/route-around:</font>
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<ul>
<li>
<font size="3"><b>financial middlemen</b>, making it much more likely
for them to retain ownership of the business long term. �</font>
</li>
<li>
<font size="3"><b>retail middlemen</b>, which allowed them to cut
their prices in half.</font>
</li>
<li>
<font size="3"><b>marketing middlemen</b>, this reduced their
expenses during launch and has allowed them to grow organically.</font>
</li>
</ul>
<p>
<font size="3">As you can see, a community allows for a leaner cost-structure -
and the avoidance of debt.</font>
</p>
<p>
<font size="3">This will help the business survive long term and makes it
easier to generate the income needed to support the founders.</font>
</p>
<p>
<font size="3">Not only that, but if these entrepreneurs are honest and treat
their community well, they will support their endeavors for decades to
come.</font>
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<p>
<font size="3">Mastering the art of building a community of supporters is
quickly becoming the defining feature of a resilient entrepreneur. �</font>
</p>
<p>
<font size="3">In fact, in a world awash with too many ideas, it's likely the
key attribute.</font>
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<p>
<font size="3">Yours,</font>
</p>
<p>
<font size="3">�</font>
</p>
<p>
<font size="3">JOHN ROBB</font>
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<font size="3"><a href="https://cs962.infusionsoft.com/app/linkClick/9294/cbdb35267cd51469/1988046/fa1ff43d49124c05" target="_blank"><img src="" alt="JR Small" height="266" width="150"></a></font>
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<p>
<font size="3">PS: �Why is this important? � �The old economy
isn't delivering the goods. �We are poorer today than we were <i style="font-size:13px">in 1980</i>. ��Worse, the old economy is
shrinking. �The percentage of people in the workforce is smaller today
than it was in 1984. �On a personal level, most of us are working longer
hours, for less pay, in jobs we don't like. �If we have a family, we can't
even spend the time with our kids that we should. � So, as risky or
difficult the approach I describe above sounds, the old approach looks
riskier...</font>
</p>
<p>
<font size="3">PPS: �If you are running a small business, keep it small,
lean and nimble. �Don't grow beyond what is fun. � The critical thing
is to stay viable over the long term, not to grow as big as possible.</font>
</p>
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