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<DIV dir=ltr><FONT size=2 face=Arial>----- Forwarded Message -----<BR><B><SPAN style="FONT-WEIGHT: bold">From:</SPAN></B> David Talbot - 38 Degrees <action@38degrees.org.uk><BR><B><SPAN style="FONT-WEIGHT: bold">To:</SPAN></B> dharao4@yahoo.co.uk <BR><B><SPAN style="FONT-WEIGHT: bold">Sent:</SPAN></B> Wednesday, 11 July 2012, 15:36<BR><B><SPAN style="FONT-WEIGHT: bold">Subject:</SPAN></B> McDonald's<BR></FONT></DIV><WBR>
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<div>Dear friend,<BR><BR><I><STRONG>“Loving it: Huge tax breaks for Olympic sponsors”</STRONG></I><BR><BR><B>Imagine seeing that headline on the front of your paper in the final countdown to the Olympic opening ceremony.</B> As the eyes of the world focus on London, this is the perfect opportunity to expose the corporate sponsors who’ll be dodging tax during the games.<BR><BR><B>The UK's winning Olympic bid included huge tax breaks for sponsors. As a result, massive multi-nationals like Coca-Cola, McDonald's and Adidas stand to make a tax-free fortune. </B>[1] Experts think the UK could be losing tens of millions. [2]<BR><BR>As sponsors, <B>these companies will be banking on loads of positive media exposure. Let’s use that to our advantage, turn the tables, and roll out a massive petition demanding they pay their fair share.</B> If the petition is big enough, and attracts enough media attention, it could be the first step in scaring these
image-conscious companies into refusing their gold-plated tax break.<BR><BR><B>Can you add your name to the petition to the heads of these big companies demanding they turn down their Olympic tax dodge?</B><BR><B><A title=https://secure.38degrees.org.uk/olympic-tax-dodging href="http://www.38degrees.org.uk/page/m/74c054ee/2d40752f/5c15aeac/467021b3/323972944/VEsH/" rel=nofollow target=_blank>http://www.38degrees.org.uk/page/m/74c054ee/2d40752f/5c15aeac/467021b3/323972944/VEsH/</A></B><BR><BR><B>The whole reason these gigantic companies are involved in the Olympics is for the image boost it’ll provide.</B> A tarnished brand is their PR team’s worst nightmare. <B>So what’ll scare them most is our huge petition being covered in the media,</B> and high-profile hand-ins at their flagship stores. Sources tell us a few of the sponsors may already be rattled. Let’s show them their Olympic tax-dodge isn’t worth the PR damage by piling into the petition
and sharing it with friends.<BR><BR>38 Degrees members keep on voting to tackle tax-dodging. Together, we’ve forced it onto the political agenda. Now it’s time to focus in on the companies who stand to make the biggest profits. <B>A massive public outcry demanding that these Olympic giants pay their fair share could be the first step in putting an end to corporate tax-dodging.</B><BR><BR>Let’s start with McDonald’s. If you sign the petition today, we’ll deliver it this Friday to a high profile McDonald’s restaurant on Oxford St. <B>Can you sign the petition now? </B><BR><B><A title=https://secure.38degrees.org.uk/olympic-tax-dodging href="http://www.38degrees.org.uk/page/m/74c054ee/2d40752f/5c15aeac/467021b3/323972944/VEsE/" rel=nofollow target=_blank>http://www.38degrees.org.uk/page/m/74c054ee/2d40752f/5c15aeac/467021b3/323972944/VEsE/</A></B><BR><BR><BR>Thanks for being involved<BR><BR>David T, Robin, Belinda and the 38 Degrees
team<BR><BR><BR>NOTES<BR>[1] Ethical Consumer: The Great Olympic Tax Swindle <A title=http://www.ethicalconsumer.org/commentanalysis/corporatewatch/thegreatolympictaxswindle.aspx href="http://www.38degrees.org.uk/page/m/74c054ee/2d40752f/5c15aeac/467021ac/323972944/VEsF/" rel=nofollow target=_blank>http://www.38degrees.org.uk/page/m/74c054ee/2d40752f/5c15aeac/467021ac/323972944/VEsF/</A><BR>[2] False Economy blog: The Great Olympic tax swindle <A title=http://falseeconomy.org.uk/blog/the-great-olympic-tax-swindle href="http://www.38degrees.org.uk/page/m/74c054ee/2d40752f/5c15aeac/467021ad/323972944/VEsC/" rel=nofollow target=_blank>http://www.38degrees.org.uk/page/m/74c054ee/2d40752f/5c15aeac/467021ad/323972944/VEsC/</A></div></TD></TR>
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