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<DIV dir=ltr><FONT size=2 face=Arial>----- Forwarded Message -----<BR><B><SPAN style="FONT-WEIGHT: bold">From:</SPAN></B> Ellen MacArthur Foundation <info@ellenmacarthurfoundation.org><BR><B><SPAN style="FONT-WEIGHT: bold">To:</SPAN></B> "dharao4@yahoo.co.uk" <dharao4@yahoo.co.uk> <BR><B><SPAN style="FONT-WEIGHT: bold">Sent:</SPAN></B> Friday, 25 May 2012, 16:04<BR><B><SPAN style="FONT-WEIGHT: bold">Subject:</SPAN></B> The Foundation in Clerkenwell<BR></FONT></DIV><WBR>
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<div style="FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #151515; FONT-SIZE: 10px; FONT-WEIGHT: normal">Having trouble reading this email? <A style="FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #333333; FONT-SIZE: 10px; FONT-WEIGHT: normal" href="http://ellenmacarthurfoundation.createsend2.com/t/y-e-jlkulld-qojullut-r/" rel=nofollow target=_blank>View it on your browser</A>. Not interested anymore? <A style="FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #333333; FONT-SIZE: 10px; FONT-WEIGHT: normal" href="http://ellenmacarthurfoundation.createsend2.com/t/y-u-jlkulld-qojullut-y/" rel=nofollow target=_blank>Unsubscribe Instantly</A>.</div></TD></TR>
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<TD style="HEIGHT: 130px" class=yiv1249321791header vAlign=bottom align=left><IMG alt="Ellen MacArthur Foundation" src="http://i4.createsend2.com/ti/y/11/825/17A/141657/header.jpg" width=580 height=130> </TD></TR>
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<H3 style="PADDING-BOTTOM: 0px; TEXT-TRANSFORM: uppercase; MARGIN-TOP: 10px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #505050; MARGIN-LEFT: 0px; FONT-SIZE: 10px; FONT-WEIGHT: normal; MARGIN-RIGHT: 0px; PADDING-TOP: 0px">Friday May 25, 2012</H3><A style="FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #00759a; FONT-SIZE: 12px; FONT-WEIGHT: normal; TEXT-DECORATION: none" name=toc_item_0 rel=nofollow></A>
<H2 style="BORDER-BOTTOM: #dddddd 1px solid; PADDING-BOTTOM: 4px; LINE-HEIGHT: 36px; MARGIN: 0px 0px 4px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #333333; FONT-SIZE: 16px; FONT-WEIGHT: bold; PADDING-TOP: 0px">The Foundation in Clekenwell</H2>
<div style="TEXT-ALIGN: right; PADDING-BOTTOM: 0px; LINE-HEIGHT: 20px; MARGIN: 20px 0px 16px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #333333; FONT-SIZE: 12px; FONT-WEIGHT: normal; PADDING-TOP: 0px"><A style="FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #00759a; FONT-SIZE: 12px; FONT-WEIGHT: normal; TEXT-DECORATION: none" href="http://ellenmacarthurfoundation.createsend2.com/t/y-fb-jlkulld-qojullut-p/" rel=nofollow target=_blank><IMG title="Like this on Facebook" border=0 alt="Facebook Like Button" src="https://img.createsend1.com/img/social/fblike.png" width=51 height=20></A> <A style="FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #00759a; FONT-SIZE: 12px; FONT-WEIGHT: normal; TEXT-DECORATION: none" href="http://ellenmacarthurfoundation.createsend2.com/t/y-tw-jlkulld-qojullut-x/" rel=nofollow target=_blank><IMG title="Share via Twitter" border=0 alt="Tweet Button"
src="https://img.createsend1.com/img/social/tweet.png" width=55 height=20></A></div>
<div style="TEXT-ALIGN: left; PADDING-BOTTOM: 0px; LINE-HEIGHT: 20px; MARGIN: 20px 0px 16px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #333333; FONT-SIZE: 12px; FONT-WEIGHT: normal; PADDING-TOP: 0px"><B>On Thursday 24th May, the Foundation participated in <A style="FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #00759a; FONT-SIZE: 12px; FONT-WEIGHT: normal; TEXT-DECORATION: none" class=ms__id4298 href="http://ellenmacarthurfoundation.createsend2.com/t/y-l-jlkulld-qojullut-u/" rel=nofollow target=_blank>Clerkenwell Design Week</A> 2012.</B></div>
<div style="PADDING-BOTTOM: 0px; LINE-HEIGHT: 20px; MARGIN: 20px 0px 16px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #333333; FONT-SIZE: 12px; FONT-WEIGHT: normal; PADDING-TOP: 0px">The sun brought scores of students, professionals, and interested London residents out on to the streets of Clerkenwell to see lectures, exhibitions and showrooms as part of the three-day programme. The day began with a lunchtime lecture from Ellen, presenting to around 50 practising designers and architects. Ellen explained how she came to be aware of the circular economy concept, and the role design plays in accelerating a systems-level change in the economy. Speaking in the showroom of Cradle to Cradle carpet manufacturer Desso, Ellen was surrounded by examples of products that had been designed with recovery, disassembly and remanufacture in mind, and hoped to inspire further product and business innovation with
impressive economic figures from the Foundation's <A style="FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #00759a; FONT-SIZE: 12px; FONT-WEIGHT: normal; TEXT-DECORATION: none" href="http://ellenmacarthurfoundation.createsend2.com/t/y-l-jlkulld-qojullut-o/" rel=nofollow target=_blank>recent report.</A></div><IMG align=left src="http://i1.createsend2.com/ei/y/D8/FB1/52C/csimport/cdwemf.154320.jpg" width=545 height=330> <A style="FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #00759a; FONT-SIZE: 12px; FONT-WEIGHT: normal; TEXT-DECORATION: none" name=toc_item_1 rel=nofollow></A>
<H2 style="BORDER-BOTTOM: #dddddd 1px solid; PADDING-BOTTOM: 4px; LINE-HEIGHT: 36px; MARGIN: 0px 0px 4px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #333333; FONT-SIZE: 16px; FONT-WEIGHT: bold; PADDING-TOP: 0px"></H2>
<div style="PADDING-BOTTOM: 0px; LINE-HEIGHT: 20px; MARGIN: 20px 0px 16px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #333333; FONT-SIZE: 12px; FONT-WEIGHT: normal; PADDING-TOP: 0px"> </div>
<div style="PADDING-BOTTOM: 0px; LINE-HEIGHT: 20px; MARGIN: 20px 0px 16px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #333333; FONT-SIZE: 12px; FONT-WEIGHT: normal; PADDING-TOP: 0px">After a break in the afternoon, the Foundation's activities resumed for an evening workshop. Redesign Lab, created and executed by award-winning D&T teacher Steve Parkinson, invited around 50 designers, architects and Design and Technology teachers Their challenge was to take apart an everyday product - in this case a computer keyboard - assess it for ease of disassembly and material recovery, and suggest how that product could be redesigned for a future of finite resources and energy. A lively debate followed, with the groups raising many creative and innovative points, including:</div>
<UL style="PADDING-BOTTOM: 0px; MARGIN: 0px 0px 20px 24px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #333333; FONT-SIZE: 12px; FONT-WEIGHT: normal; PADDING-TOP: 0px">
<LI>How manufactures could increase the amount of valuable metal in the product to make it more effectively recoverable</LI>
<LI>the implications of widespread touchscreen keyboards</LI>
<LI>the life-cycle of electrical products, and what business models could support repair and technological upgrade.</LI></UL>
<div style="PADDING-BOTTOM: 0px; LINE-HEIGHT: 20px; MARGIN: 20px 0px 16px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #333333; FONT-SIZE: 12px; FONT-WEIGHT: normal; PADDING-TOP: 0px">Clerkenwell is a three-day festival celebrating design's creative richness, social relevance and technological advancements through an exciting programme of workshops, presentations, product launches and debates. The Week also features exhibitions, installations, street entertainment, music, food, parties and receptions, and around 20,000 register to attend each year.</div><A style="FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #00759a; FONT-SIZE: 12px; FONT-WEIGHT: normal; TEXT-DECORATION: none" name=toc_item_2 rel=nofollow></A>
<H2 style="BORDER-BOTTOM: #dddddd 1px solid; PADDING-BOTTOM: 4px; LINE-HEIGHT: 36px; MARGIN: 0px 0px 4px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #333333; FONT-SIZE: 16px; FONT-WEIGHT: bold; PADDING-TOP: 0px">Circular Economy Knowledge Transfer Networking Event </H2>
<div style="PADDING-BOTTOM: 0px; LINE-HEIGHT: 20px; MARGIN: 20px 0px 16px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #333333; FONT-SIZE: 12px; FONT-WEIGHT: normal; PADDING-TOP: 0px">The first meeting of the Foundation's <A style="FONT-FAMILY: helvetica, arial, sans-serif; COLOR: #00759a; FONT-SIZE: 12px; FONT-WEIGHT: normal; TEXT-DECORATION: none" href="http://ellenmacarthurfoundation.createsend2.com/t/y-l-jlkulld-qojullut-b/" rel=nofollow target=_blank>Circular Economy Knowledge Transfer Network </A>will take place at Cisco House, overlooking the olympic park in London. The one-day event will comprise of a networking event, as well as two working group sessions on Polymers and Innovative Business Models. We regret to inform you that the event is now fully booked, but the Foundation will be producing a short video of the event that will be made available on our<A style="FONT-FAMILY: helvetica, arial,
sans-serif; COLOR: #00759a; FONT-SIZE: 12px; FONT-WEIGHT: normal; TEXT-DECORATION: none" href="http://ellenmacarthurfoundation.createsend2.com/t/y-l-jlkulld-qojullut-n/" rel=nofollow target=_blank> YouTube pag</A>e in early June.</div>
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