hi sepp, t his looks worth looking into and presenting on our blog,<br><br>Michel<br><br><a href="http://www.shareable.net/blog/should-products-be-designed-for-sharing">http://www.shareable.net/blog/should-products-be-designed-for-sharing</a><br>
<br>(I asked Massimo to present the article as a whole)<br>
<p><strong>10. <a href="http://itizen.com/" target="_blank">Itizen</a> —
Minneapolis</strong></p>
<p><img alt="" src="http://www.shareable.net/sites/default/files/upload/inline/745/images/itizen.jpg" height="276" width="450"><br>
<em><a href="http://www.styleandconscience.com/" target="_blank">Style
& Conscience</a> purse with Itizen QR tag, Itizen mobile app. Photo
credit: Style & Conscience, Itizen</em></p>
<p>Itizen is a publishing platform that allows you to attach digital
content to physical things with the use of QR codes. It makes any object
more shareable by connecting it to a network, enabling the user to
track its condition and whereabouts, and allowing the user to access
personalized and useful information. Users can add content and capture
the full life of the object as it is used, maintained, enhanced, and
passed on to others. By making an object an “itizen,” any thing a person
has can become a valuable contributor to one’s community. (Full
disclosure, I’m one of the founders of Itizen.)</p>
<p>It's ideas like all of these that make Botsman look toward the future
of collective consumption with enthusiasm. She says, "I could not think
of a more exciting time to be a designer. We are just at the start of a
massive ownership revolution where we are focusing on how we can access
the need or benefit of a product. In some instances, there is a white
space opportunity to create services that dematerialize the physical
product all together (e.g. e-Books), and in other cases, it's about
designing a system that makes a product smart, social, and easily
shareable."</p><br clear="all"><br>-- <br>P2P Foundation: <a href="http://p2pfoundation.net" target="_blank">http://p2pfoundation.net</a> - <a href="http://blog.p2pfoundation.net" target="_blank">http://blog.p2pfoundation.net</a> <br>
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