a little bit hyperbolic intro, but likely an interesting bk<br><br><div class="gmail_quote">---------- Forwarded message ----------<br>From: <b class="gmail_sendername">Michelle Smith</b> <span dir="ltr"><<a href="mailto:admin@triarchypress.com">admin@triarchypress.com</a>></span><br>
Date: Thu, Feb 24, 2011 at 11:30 PM<br>Subject: Infecting Organizations with Clear Thinking<br>To: <a href="mailto:michelsub2004@gmail.com">michelsub2004@gmail.com</a><br><br><br><div><table style="background-color: rgb(221, 234, 242);" width="100%" bgcolor="#ddeaf2" cellpadding="0" cellspacing="0">
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<p style="padding: 0px; margin: 0px;"><span style="font-size: 11px;"><span style="color: rgb(0, 0, 0);">Dear Michel</span></span></p>
<p style="padding: 0px; margin: 0px;">�</p>
<p style="padding: 0px; margin: 0px;">We�ve just published a book that is so good it makes me want to cry. Which is rather unsettling. On top of which, the book is ostensibly about scenario planning. Which is doubly unsettling. Fortunately, I'm not alone.</p>
<p style="padding: 0px; margin: 0px;">�</p>
<p style="padding: 0px; margin: 0px;"><span style="color: rgb(148, 61, 8);"><b>Robert Fuller</b> calls <b><i>Facing the Fold</i></b> <i>"�a luminous distillation of philosophical wisdom and modern management theory."</i></span></p>
<p style="padding: 0px; margin: 0px;">�</p>
<p style="padding: 0px; margin: 0px;">It�s thirty years since I read anything this clear, compelling and inspiring. It reminds me why we mustn�t lose books in our e-frenzy and it reminds me why most of us bloggers and pamphleteers and tweeters and churners out of verbiage should stop writing and start reading again.</p>
<p style="padding: 0px; margin: 0px;">�</p>
<p style="padding: 0px; margin: 0px;">The first 5 pages explain the history of how we think about progress, the future, Utopia and catastrophe. I think they're particularly insightful - <a href="http://www.triarchypress.com/pages/pdfs/Facing-the-Fold-Sample-Pages.pdf" style="color: rgb(0, 0, 255) ! important;" target="_blank">read those 5 pages yourself</a> and see if you agree.</p>
<p style="padding: 0px; margin: 0px;">�</p>
<p style="padding: 0px; margin: 0px;"><span style="color: rgb(148, 61, 8);"><b>Paul Saffo</b> says </span><span style="color: rgb(148, 61, 8);"><b><i>Facing the Fold</i></b></span><span style="color: rgb(148, 61, 8);"> <i>"�will change forever the way one thinks about the future and the possibilities it holds."</i></span></p>
<p style="padding: 0px; margin: 0px;">�</p>
<p style="padding: 0px; margin: 0px;"><a href="http://www.triarchypress.com/pages/Ogilvy-Scenario-Planning.htm" style="color: rgb(0, 0, 255) ! important;" target="_blank"></i><i>Facing the Fold</a> demonstrates how <span style="font-family: trebuchet ms,helvetica,sans-serif;">scenario planning works as a "vector for infecting organizations with the learning bug", how it can teach optimists and pessimists the dangers of their biases and increase the likelihood of any organization creating "better futures".</span></p>
<p style="padding: 0px; margin: 0px;">�</p>
<p style="padding: 0px; margin: 0px;">It starts with the nuts and bolts � how to do scenario planning (even on a tight budget) and how it fits with complexity thinking and other management styles and approaches.</p>
<p style="padding: 0px; margin: 0px;">�</p>
<p style="padding: 0px; margin: 0px;">Then it puts scenario planning in context - looking at organizational learning, complexity theory, social anthropology, strategy-making and Bateson's thinking on ecosystems.</p>
<p style="padding: 0px; margin: 0px;">�</p>
<p style="padding: 0px; margin: 0px;">Finally, it presents a series of case studies showing scenario planning in action. They mainly involve education, but any organisation can follow the examples and put the principles to work.</p>
<p style="padding: 0px; margin: 0px;">�</p>
<p style="padding: 0px; margin: 0px;"><span style="color: rgb(148, 61, 8);"><i>"�should be read by anyone... who is interested in taking wise action in complex and fundamentally uncertain times."</i></span></p>
<p style="padding: 0px; margin: 0px;">�</p>
<p style="padding: 0px; margin: 0px;">To read more about it, visit <i><a href="http://www.triarchypress.com/pages/Ogilvy-Scenario-Planning.htm" style="color: rgb(0, 0, 255) ! important;" target="_blank">Facing the Fold</a></i> at Triarchy�s website. Save 40% if you buy it before 6th March.</p>
<p style="text-align: center; padding: 0px; margin: 0px;"><span style="font-size: 17px;">------------------------------- </span></p>
<p style="text-align: center; padding: 0px; margin: 0px;"><span style="font-size: 13px;">�</span></p>
<p style="text-align: center; padding: 0px; margin: 0px;"><b><span style="font-size: 12px;">About Triarchy Press</span></b></p>
<p style="text-align: center; padding: 0px; margin: 0px;"><a href="http://www.triarchypress.co.uk/pages/triarchy.htm" style="color: rgb(0, 0, 255) ! important;" target="_blank">Triarchy Press</a> is an independent publisher of books and pamphlets, focusing on organisations, how they work and the way we work in them.</p>
<p style="text-align: center; padding: 0px; margin: 0px;"><a href="mailto:admin@triarchypress.com" style="color: rgb(0, 0, 255) ! important;" target="_blank">admin@triarchypress.com</a> ~ <a href="http://www.triarchypress.com" style="color: rgb(0, 0, 255) ! important;" target="_blank">www.triarchypress.com</a></p>
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<p style="padding: 0px; margin: 0px;"><img src="https://mail.google.com/mail/?ui=2&view=bsp&ver=ohhl4rw8mbn4" style="border: 0px solid transparent; margin: 3px; width: 101px; float: right; min-height: 150px;" height="150" width="101" align="right"></p>
<p style="text-align: center; padding: 0px; margin: 0px;">�</p>
<p style="padding: 0px; margin: 0px;">Jay Ogilvy, author of <a href="http://www.triarchypress.com/pages/Ogilvy-Scenario-Planning.htm" style="color: rgb(0, 0, 255) ! important;" target="_blank"></i><i>Facing the Fold</a>, is an acclaimed thinker and writer about business, organizations and society:</p>
<p style="padding: 0px; margin: 0px;">�</p>
<p style="padding: 0px; margin: 0px;"><span style="color: rgb(148, 61, 8);"><i>"... should be required reading for those who lead large enterprises and governments of any size, particularly those who believe they know where we are headed, and how to get there."</i></span></p>
<p style="padding: 0px; margin: 0px;">�</p>
<p style="text-align: center; padding: 0px; margin: 0px;"><a href="http://www.triarchypress.com/pages/Ogilvy-Scenario-Planning.htm" style="color: rgb(0, 0, 255) ! important;" target="_blank"></span><span style="color: rgb(148, 61, 8);"><img src="https://mail.google.com/mail/?ui=2&view=bsp&ver=ohhl4rw8mbn4" style="border: 0px solid transparent; margin: 5px; width: 114px; min-height: 164px;" alt="" height="164" width="114"></a></p>
<p style="text-align: center; padding: 0px; margin: 0px;"><b>You probably know that</b>:</p>
<p style="padding: 0px; margin: 0px;">...scenario planning is credited with �saving� Shell from the Oil Shock of 1973</p>
<p style="padding: 0px; margin: 0px;">�</p>
<p style="padding: 0px; margin: 0px;">...prescient scenarios were developed for post-invasion Iraq, but the Bush administration ignored them</p>
<p style="padding: 0px; margin: 0px;">�</p>
<p style="padding: 0px; margin: 0px;">...by the early 2000s, scenario planning ranked as the number one planning tool among US corporations</p>
<p style="text-align: center; padding: 0px; margin: 0px;">�</p>
<p style="padding: 0px; margin: 0px;">These essays tell you how to understand and use scenarios in your own organisation.</p>
<p style="text-align: center; padding: 0px; margin: 0px;"><b><a href="http://www.triarchypress.com/pages/Ogilvy-Scenario-Planning.htm" style="color: rgb(0, 0, 255) ! important;" target="_blank">Buy the Book - Save 40% until 6th March</a></b></p>
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<p style="font-family: arial,helvetica,sans-serif; font-size: 12px; line-height: 20px; color: rgb(94, 94, 94); margin: 0px 0px 5px;">This message was sent to <a href="mailto:michelsub2004@gmail.com" target="_blank">michelsub2004@gmail.com</a> from:</p>
<p style="font-family: arial,helvetica,sans-serif; font-size: 12px; line-height: 20px; color: rgb(94, 94, 94); margin: 0px 0px 5px;">Triarchy Press | Station Offices | Axminster, Devon EX13 5PF, United Kingdom</p>
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