[P2P-F] Fw: 18 months of fast-pace progress

Tue Mar 6 17:04:21 CET 2012

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From: Ellen MacArthur Foundation <info at ellenmacarthurfoundation.org>
To: "dharao4 at yahoo.co.uk" <dharao4 at yahoo.co.uk> 
Sent: Tuesday, 6 March 2012, 10:36
Subject: 18 months of fast-pace progress

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Tuesday March 6, 2012
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18 months of fast-pace progress 
Since the launch of the Ellen MacArthur Foundation, through our work in education, catalysing businesses and through the media we estimate that we have touched over 100 million people with the idea of a positive, circular economy.¹ 
© Bernard Suard - MEDDTL
When we launched the Foundation, we also launched the idea of the “circular economy” as a framework for re-thinking the economy. 18 months on, momentum is moving fast as cited by The Times,BBC World, Wired Magazine, Fast Company, Designboom, New Scientist, Chatham House and The EU Commission amongst others as a coherent model for de-coupling growth from finite resources.
Highlights from the past 18 months 
Ellen and the Foundation have presented in person to in excess of 20,000 people, at events including: The CBI Annual General Meeting, World Economic Forum in Davos, Lille World Forum, French Social and Economic Council (CESE), Learning Without Frontiers, Royal Society of Arts Opening Minds, The 30 Club of Great Britain, and the Google annual conference. This equates to one presentation a week for the last 75 weeks.
The Foundation has also featured in the media - from a live broadcast from Davos on BBC World News through to in-depth articles in broadsheet print media and online articles:
“Dame Ellen MacArthur is not so much a breath of fresh air in the world of sustainable business as a force 10 gale. What sets the 35-year-old apart from mainstream sustainability professionals is that she is not shy about speaking her mind and does not feel bound by normal business conventions. But that's the point. MacArthur is not someone who does things by halves, as demonstrated by fulfilling the dream she had when she was just four years old to sail around the world.” 
The Guardian. Thursday 14 July 2011.
Working to inspire the next generation 
The Foundation’s education programme has from the start been about embedding long-term change in the system. As such this has involved an extensive curriculum development programme in conjunction with subject associations, teacher groups before moving into a country wide dissemination phase. By September 2013, the Foundation will have provided CPD/educator support to over 2,200 secondary school teachers. This equates to one teacher in 50% of all UK secondary schools.
The last 18 months have seen a wide range of curriculum resources tested and piloted with the best teachers in each targeted subject area (STEM, D&T and EPQ).  As of September this year this will move into a full-scale, UK-wide dissemination phase. Dissemination will be supported by a team of Development Field Officers who were trained by the Foundation in Cowes.
External evaluation by Bath University illustates that 94% of students found the challenge stimulating and well presented, 97% agreed the skills acquired will be useful in their future careers and 95% left with a positive view of the Foundation. Phase 2 ReDesign internships scored 100% in all areas. (Project ReDesign, 800 A Level students, 5x UK locations).
Working to drive innovation in the economy  

The Foundation has also spent the last 18 months working to support a number of businesses in embedding the idea of the circular economy in their core propositions. The circular economy provides a unique opportunity for product and business model innovation and design.
The Foundation has hosted a series of events to help motivate and promote knowledge transfer across the partners including Catalyst Innovation Workshops and convening CEO dinners for executive stakeholders. Most recently the Foundation has hosted a workshop for the Department for Business Innovation & Skills, the Technology Strategy Board and DEFRA to enable the partners to feed into the Government’s sustainability strategy.
Through our work in Higher Education and the PG Cert course we have also allowed further academic and research support. The Foundation has also set up a Knowledge Transfer Network and two working groups on ‘polymers’ and ‘innovative new business models’ to support innovation.
This work has culminated ina report published by the Foundation with McKinsey & Co. looking at how companies can best take advantage of their slice of an estimated USD 630 billion opportunity for medium complexity manufactured goods in the EU economy. The report specifically provides deep-dive analysis for several signature products to build an economy-wide picture. The report was launched to an oversubscribed private CEO breakfast meeting at the World Economic Forum in Davos. In 2013 the Foundation, together with its partners, will report back regarding circular economy progress, post report-launch, to the world’s business press.
International outreach 
The Foundation has strong links with France and Ellen regularly visits the country to take part in high-profile conferences and seminars (Unesco, Economic and Social Council for pre-Rio+20 event at the initiative of the Ministry of Ecology, World Forum Lille…). Our education team also keeps close ties with other European countries through its participation in an EU funded Leonardo programme around cradle to cradle with partners in The Netherlands, Germany, Romania, Greece, and Northern Ireland. Foundation links with Holland are also extensive and growing - there are notably two study tours booked this spring.
Ken Webster's book Sense and Sustainability is in translation in Dutch, Greek and Russian. Ken has run lectures in Russian universities in St Petersburg, given a TEDx talk in Tallinn (Estonia), and is about to run a number of workshops in French business schools.
(1)>100 million people in 18 months: Broadcast media - BBC World Interview (74 million), BBC Breakfast (1.4 million), France2 (4.5 million). Radio - BBC World Service (18.7 million), Regional Radio ReDesign (2.2 million). Print - Sunday Times (read 2.72 million). Online - BBC Education Home (Alexa ranking 45), Wired Magazine (Alexa ranking:701)(See Year-1 Media Review for full details). Education resources - YouTube resource channel upload views (170k), site views (420k), resource downloads (34k). Report copy distribution (7.5k). Education impact - One-2-one Teacher Workshops 14-19 (712), Teacher Presentations (3.2k), HE academics engagement (1.4k).
The Ellen MacArthur Foundation relies on your support to accelerate the transition to a circular economy. You can help by sharing this update with others.

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