Application Convergence -
A Path of Self Destruction

Unlike everyday commodities, the high technology applications require a very high valued proposition for adoption. Not very many marketers realize that applications in a convergent environment compete for visibility, hence focus - a key source for building adoption value. Convergence is in fact a value dilution syndrome. More...

Predictions 2007


Using the state of the art models, the journey through 2007 is predicted for ten mobile applications. Mobile TV- struggle for want of active audience; Chances of success in 2007 are bleak. Mobile IM- will find a lot of traction if offered as the principal application on a handheld. Mobile Advertising- Good potential. Likely to see some initial successes in 2007. i-mode- two mobile operators currently offering i-mode, will move away from it in 2007. More...

Internet Commerce & Mobile Commerce - Reverse Paradigms

The difference in their evolutions is a result of how each is used and applied. Mobile Commerce supports an "on the go" business model and draws its strength from the applications, which have a strong synergy with mobility. Internet has evolved as a solution that synergizes with an environment over which the user has a greater control like an office or a home. More...

The Mobile Internet Should Be Pronounced Dead

"Mobile Internet is a fallacy in the short and medium-term, according to Gauba". "We have to declare the Mobile Internet dead in order to be able to move on. The mental baggage of the Mobile Internet is a killer application - a killer of commercial success". More...

Godfathering WiMax

Unlike WiFi, WiMax is a different beast. Any attempt by WiMax operators to be a part of the mobile "on the go" market supposedly addressed by 3G/2.5G, will be like inviting your own "Waterloo", given that the 3G/2.5G operators are fighting a losing battle. More...