http://www.crowdcube.com/pg/how-it-works-4 wrote:

'crowd' of like minded trendsetters willing to invest smaller amounts of cash in exchange for rewards and a stake in their business.

If the Crowd were the Users, and the Stake was co-ownership, and the rewards were the Product, We then have Use-Value Production. Free Software is a Use-Value Product. Peer Production is also for Use-Value. We need not worry about Exchange Value when the Users are the Owners, for in that case, the Product is not Sold, but is already the Property of the Agent who needs it! For example, each co-Owner of a fruit/nut orchard would 'pay' the collective others within that group by committing either Land, Capital or Labor. Once all Costs are covered, Production begins... Each Agent collects the same % of the Product as they have co-Ownership, and so the funding model wound need to target micro-payments from a large number of potential Users. This short-circuits and even eliminates some amount of Exchange. It reduces the Agent's need to Trade finished Goods, while simultaneously increasing the Agent's ability to Trade Skills. We can organize in this way to co-own the Hardware needed to host the Software we want to use for a better internet. But most importantly we must learn to share the Costs of our basic needs so we can finally enjoy the benefits of increased size as the economy of scale would allow us to finally own all forms of Production through the entire supply chain (tree) for all the Products we need.