Note : I would like to add : beyond organizations, to the level of individuals communicating as peers,
in a stigmergic approach.
2007 ( ? ) :
http://www.youtube.com/watch?v=N1fiubmOqH4
Blessed Unrest: How the Largest Movement in the World Came into Being and Why No One Saw It Coming is a 2007 New York Timesbestseller[1] by Paul Hawken.