---------- Forwarded message ----------
From: Dante-Gabryell Monson <dante.monson@gmail.com>
Date: Mon, Nov 7, 2011 at 6:17 PM
Subject: Book : Gamification by Design
To: econowmix@googlegroups.com

http://shop.oreilly.com/product/0636920014614.do

Whether you're an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty.

• Discover the motivational framework game designers use to segment and engage consumers
• Understand core game mechanics such as points, badges, levels, challenges, and leaderboards
• Engage your consumers with reward structures, positive reinforcement, and feedback loops
• Combine game mechanics with social interaction for activities such as collecting, gifting, heroism, and status