That is because those Investors expect Profit as a return for risk.
But soon we will see Consumers can be Investors who can accept Product as the return for risk.
This will cause production to be re-focused toward Use-Value, while Profit will be treated as the Payer's Investment so we each become co-owners in the production of the goods and services we need, and so no longer need to buy those things, but can simply swap skills before production begins.