---------- Forwarded message ----------
From: Dante-Gabryell Monson <dante.monson@gmail.com>
Date: Thu, Feb 24, 2011 at 6:03 PM
Subject: attention economy and linking from academic sites... Fwd: [goodrelations] Fwd: Google Penalizes Overstock for Search Tactics - WSJ.com
To: Michel Bauwens <michelsub2004@gmail.com>

"Google Inc. is penalizing MailScanner has detected a possible fraud attempt from "online.wsj.com" claiming to be Overstock.com Inc. in its search results after the retailer ran afoul of Google policies that prohibit companies from artificially boosting their ranking in the Internet giant's search engine."

"Internet search experts say that sites associated with educational institutions, which come with ".edu" in their Web addresses, are often considered by Google's search algorithm to be more authoritative than commercial sites. Experts say educational sites rarely link to commercial sites, so a shopping site can surge in Google rankings if an .edu page links to it.

"Google has made clear they believe these links should not factor into their search algorithm," said Patrick Byrne, Overstock's chief executive, in a statement. "We understand Google's position and have made the appropriate changes to remain within Google's guidelines."

---------- Forwarded message ----------
From: Barbara H Starr <bstarr@ontologica.us>
Date: Thu, Feb 24, 2011 at 11:36 AM
Subject: [goodrelations] Fwd: Google Penalizes Overstock for Search Tactics - WSJ.com
To: goodrelations <goodrelations@ebusiness-unibw.org>, lotico-list@googlegroups.com

Hi All,

I would love for you all to read the article below! It is my belief, that colleges and universities have been linked back to Overstock.com as a result of their adoption of goodrelations and rdfa for e-commerce! To hear that tOVerstsock have been penalized for this (backlinks from goodrelations adoption in effect) as a result of unethical back linking is amazing to me! (If you read the article below, it specifically cites back linking from .edu sites as a judgement for downgrading the SEO ranking of the site)

I do not see any black hat tactics here! Merely academic references! Would love to hear any thoughts on the matter

Here is the link to the article! And FYI, this has serious bottom line impact!

The original article and citation against JC Penny was in the NY times.

http://online.wsj.com/article/SB10001424052748704520504576162753779521700.html

looking forward to your feedback

regards

Barbara Starr
_______________________________________________
goodrelations mailing list
goodrelations@ebusiness-unibw.org
http://ebusiness-unibw.org/cgi-bin/mailman/listinfo/goodrelations