There is no need much confusion about it, I think -- it comes from an
appreciation of value.  I mean the word "appreciation" in both senses
of the word:  to like something (with an increasing vector or "thumbs
up" from others) and to increase in asset value.

If so, then I wonder why some people worry about corporations maximizing profits...

Does that mean non-profits suppress appreciation, "thumbs up" and asset value?