The concept was later picked up by the Swedish philosophers Alexander Bard and Jan Söderqvist for their book Netocracy — The New Power Elite and Life After Capitalism (originally published in Swedish in 2000 asNätokraterna - boken om det elektroniska klassamhället, published in English by Reuters/Pearsall UK in 2002).

The netocracy concept has been compared with Richard Florida's concept of the creative class. Bard and Söderqvist have also defined an under-class in opposition to the netocracy, which they refer to as the consumtariat.