---------- Forwarded message ----------
From: Nurul E <ne_atl@onebox.com>
Date: Tue, May 9, 2017 at 3:17 PM
Subject: FYI - HBR: Saving the Planet from Ecological Disaster Is a $12 Trillion Opportunity
To:

Not to mention that if the planet is made uninhabitable by humans, there will be no economy to speak of..
-Nurul
==============
Harvard Business Review:
Saving the Planet from Ecological Disaster Is a $12 Trillion Opportunity
- by John Elkington

https://hbr.org/2017/05/saving-the-planet-from-ecological-disaster-is-a-12-trillion-opportunity

"Business models need to become exponentially more social, lean, integrated, and circular. The challenge is to ensure that emerging technologies meet difficult-to-reach social goals, while being 'lean' across scarce forms of capital, integrated from the point of use right out to the edges of the atmosphere and biosphere, and part of an increasingly circular economy."

http://volans.com/wp-content/uploads/2016/09/Volans_Breakthrough-Business-Models_Report_Sep2016.pdf