it's a brave attempt to de-fang what is happening so that it doesn't threaten a classic anti-capitalist position, fair enough,
(as they say in french, 'circuler, il n'y a rien a voir')
but seeking commonality, we can agree with the author that:
"Technology will always be used by capital to reinforce its domination, but can equally be used by workers to create a society not based on profit but on the requirements and needs of society. The battle for control may well, as Marx stated, be the key to human liberation, but rather than being located in the “immaterial”, such struggles are firmly rooted in the material challenge to capitalism."
The point is, not just to understand the world, but to do something about it <g>
The professor's way , given the magazine it's published in, is likely to count on the workers to strike against capital; but not to actually create alternatives that take advantage of the new material conditions.
Michel