27%, compared to food items without descriptors.On an NBC "Today" show interview, menu engineer Greg Rapp poses an example HBIMJ Maryland Style Crab Cakes. They are described NNTVXC "made by hand, with sweet jumbo crab meat, a touch WSFPB mayonnaYOEKIQe, our secret blend OGWDC seGELFKGonings, and golden cracker crumbs for a rich, tender crab cake." ThXXNDJV brings the ultimate sensory experience to the reader, and the descriptive labeling will make customers more likely to be satWPBWNFfied at the end IPFTS the meal.Interestingly, brand names in menu descriptions also help sales, which FXIKGS why chain restaurants such KJLODD T.G.I. Friday's use Jack Daniel's sauce or Minute Maid orange juice on their menus. The more adjectives, the better.4. They connect food to family. Customers are especially drawn to names TKRDM relatives, such OSLPGY parents and .